Search engine optimization in San Diego.
SEO in
San Diego
Work with one of the top digital marketing agencies to create an indomitable online presence.
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Top 1% Global Leader Digital Agency
Ranked by Clutch 2023
Top 1% Digital Agency in United States
Ranked by UpCity 2022
Fastest-Growing Companies in the USA
4 Years in a Row
Top 1% Best Digital Marketing Award
Ranked by Expertise 2023
#2 Global Award Winner
Ranked by MASHABLE
Top 1% Award of Excellence Winner
Years 2020, 2021, 2022
500+ 5-Star Reviews in Google
Ranked by Our Customers
Top 1000 Global Digital Agency
Ranked by Clutch 2022
#1 Global Digital Agency
Ranked by Business Journal
Top Rated SEO Agency
Ranked by SEO Blog 2023
Top Ecommerce Development Company
Ranked by Selected Firms
Top Web Development Agency
Ranked by Design Rush
Top 1% Global Leader Digital Agency
Ranked by Clutch 2023
Top 1% Digital Agency in United States
Ranked by UpCity 2022
Fastest-Growing Companies in the USA
4 Years in a Row
Top 1% Best Digital Marketing Award
Ranked by Expertise 2023
#2 Global Award Winner
Ranked by MASHABLE
Top 1% Award of Excellence Winner
Years 2020, 2021, 2022
500+ 5-Star Reviews in Google
Ranked by Our Customers
Top 1000 Global Digital Agency
Ranked by Clutch 2022
#1 Global Digital Agency
Ranked by Business Journal
Top Rated SEO Agency
Ranked by SEO Blog 2023
Top Ecommerce Development Company
Ranked by Selected Firms
Top Web Development Agency
Ranked by Design Rush
Any business owner who's spent more than a few minutes online knows that SEO services are the key to getting more exposure via Google, Bing, and other search engines.
And yet, this chart from Smart Insights shows that most business owners have such a minute understanding of SEO that they can’t use it to its fullest:
This survey asked 502 company owners how they’d rank their understanding of search engine optimization on a scale from “Don’t know” to “Deep.” Only 68 of the 502 business owners surveyed claim to have “deep” knowledge, with the vast majority (254) admitting they only have the most basic understanding of one of the 21st century’s most vital marketing techniques.
Add to that the 180 people who either don’t know how search engine optimization works or can’t tell you how much they know, and we can see clearly that most businesses need a San Diego SEO expert in their corner. NEWMEDIA can be that expert, and we’re going to show you why San Diego companies should trust our SEO agency.
San Diego, CA website design, UX, digital development and marketing agency
INCREDIBLE PRODUCT MEETS IMPECCABLE DESIGN
Top 1%
Global Leader Digital Agency
Ranked by Clutch 2023
Top 1%
Digital Agency in United States
Ranked by UpCity 2022
NEWMEDIA.COM
Web Design | SEO+Social Digital Marketing Agency
We can craft the perfect digital strategy to grow your business, and then execute it for you to generate massive scale. And we can move much faster than you would expect.
What Can
SEO Companies
Do for Your San Diego Business?
So, what can our San Diego SEO experts achieve for your business? We can break that down into four categories:
- Get more traffic to your website
- Dominate search results
- In-depth reports using modern tools
- A huge ROI on your marketing investment
Let's dig deeper.
Boost Your Website Traffic
According to this pie chart from MonsterInsights, the vast majority of a website’s traffic comes from its organic search results:
Your site’s SEO performance is critical when 53% of the traffic it receives comes from organic search. Of course, SEO campaigns only make up part of the digital marketing puzzle, with 15% of traffic coming from paid ads and 5% from a company’s social media presence.
Still, SEO rules the roost. And that makes these stats from Ahrefs all the more worrying:
Despite organic search being the leading source of online traffic, 90.63% of pages on the web get zero visits from search. For context, Ahrefs looked at over a billion web pages to come up with these stats, finding that over 845 million of them get nothing from searches.
The simple message is: your Google search results matter, and with NEWMEDIA you have one of the best SEO companies making sure you benefit from the flow of organic traffic.
Make Sure You're at the Top of Search Engine Results
Linking to the traffic issue above, we move on to what your company’s search results actually achieve for your business. A lot of business owners in San Diego (and even some SEO professionals) will tell you that you have to get onto the first page of Google to get traffic.
And they’re right…though it goes a little deeper than that.
Check out this chart from Search Engine Journal:
That chart shows us the percentage of searchers who click on search results, otherwise known as the click-through rate (CTR). Naturally, sites in the first position get the highest CTR, with 28.5% of searchers clicking on that result. The percentage declines drastically for the second result in a search, coming in at 15.3%, while the third result only gets 11% of clicks. By the time you get to the 10th result, which is the bottom of the first page, CTR is about 2.5%.
So, it’s about more than just getting onto the first page of Google. You need to be on top of every other site in the keyword rankings if you’re going to get the sort of traffic your San Diego business needs. NEWMEDIA makes sure that happens.
Understand What Google Analytics Tells You
Take a look at this report from Whiteboard Marketing and tell us what you see:
That’s a whole lot of numbers and percentages, along with some complicated graphs, that show where channels a website’s traffic comes from. And if you cast your eyes to the left, you’ll see a ton of different options, each of which pulls up charts and numbers of its own.
This is what Google Analytics looks like.
Now, consider the fact that about 86% of business owners (or 434 out of 502 to use the stats we shared at the top of the page) have a “basic” or worse understanding of search engine optimization. This Google Analytics report, alongside the reams of other data you get from different sources, may seem incomprehensible.
NEWMEDIA makes sure that isn’t the case because we distill the data you get from Google Analytics (and other sources) into reports that you understand and can act on in your business.
SEO Optimization That Delivers Exceptional ROI
We know what you’re thinking:
“Okay, so more web traffic, more clicks, and better reporting all sound great. But our business model is about making money. What can the top SEO companies do to put cash in our company pockets?”
We’re glad you asked because we have the perfect chart to show you:
First Page Sage’s chart proves that practically every industry gets a positive return on its investment with SEO. Starting at the lowest end of the scale, we see e-commerce sites getting about a 350% return. From there, every industry highlighted in this chart achieves a return of 500% or higher, with the top performers, like real estate and financial services, easily breaking 1,000%.
If we convert these figures into dollars and cents, e-commerce sites stand to make $3.50 for every dollar they invest in SEO. At the highest end of the chart, we see real estate getting returns of about 1,400%, which equates to $14 back for every dollar you spend. Top-ranking websites generate these returns because they get a ton of traffic when people search for specific keywords in search engines. NEWMEDIA makes these types of returns a reality for your company in San Diego.
NEWMEDIA's Search Engine
Optimization Services
Let’s round up the ways that good SEO helps you reach your business goals:
- You get a huge return on your investment, ranging from $3.50 to $14 for every dollar you invest into the work of a digital agency.
- Your competitive edge sharpens because you have a team by your side that can navigate the often-confusing data you get from your SEO efforts.
- A significant improvement in search results can lead to huge click-through rates, topping out at over 28% of searchers landing on your website if you lead the pack in search.
- With 53% of all web traffic coming from organic search, SEO is the key to funneling paying customers to your website.
Now, let’s dig into what our San Diego SEO agency does to make these things happen for you.
Keyword Research
As much as we’d love to claim that figuring out relevant keywords for your business is a simple case of guessing what people are going to search for, that isn’t the case. It’s all about tracking the data, which is something that PPC Hero proves most companies aren’t doing:
This chart shows us the percentage of people who both use Google Ads and track the conversions they get from those ads. A shocking 42% of Google Ads users don’t track their conversions, which means more than a third of businesses have no idea which keywords get results. And of the 58% that do track their conversions, the majority have such poor tracking that they can’t separate relevant conversions from irrelevant ones.
Simply put, local businesses need help with their keywords. NEWMEDIA rides in on our white horse to offer that help.
Technical SEO
We can broadly separate SEO into three categories:
- Technical
- On-Page
- Off-Page
The technical side of things is all about making sure your website works and that you’re shooting for the right keywords in your organic search strategy. And as this set of stats from Search Engine Journal shows us, a lot of sites need help with the technical side of things:
The highlights (or perhaps the lowlights) here are that 33.29% of websites have broken links. A single broken link is enough to make a visitor bounce, especially if that link doesn’t redirect the visitor to another page.
Poor domain configuration is also a problem, with the 16.98% of sites that get this wrong making it much harder for search engines to scan and rank their sites. With NEWMEDIA, you don’t have to worry about the technical SEO that can scupper your results from behind the scenes.
On-Page SEO
On-page SEO is the “easiest” of the three because it covers all of the stuff you can actually see on your website. But even then, a lot of companies get the on-page stuff wrong, as this chart from SEM Rush highlights:
There are a ton of niggling issues here, starting with the 50% of websites that host duplicate content. That’s a common problem for companies that offer services in a lot of areas, as the temptation is to copy and paste content while changing the area name. But you’ll put yourself in line for a Google penalty (and deletion from the rankings) if you go down that road.
Missing meta descriptions is another major issue, with 25% of businesses failing to create the little snippets that tell search engines what their pages are about. And 45% of sites have unoptimized images, meaning they don’t have the alt tags that companies can use to insert keywords.
NEWMEDIA solves all of these problems.
Off-Page SEO and Link Building
When most SEOs talk about off-site work, they’re usually talking about building links, be those directories, blog posts, or any other source that will take a link from your site. But link building isn’t what it was five or 10 years ago because building links is all about reputation.
Think about it like this.
If you’re looking to get a recommendation for a restaurant, are you going to listen to a food critic or some regular guy on the street who’s never even been to the restaurant? It’s the critic every time, right? The same thing applies to websites, with search engines treating the sites that link to yours as recommenders of your product (i.e., your website). If those sites have great reputations themselves, that reputation passes through to you, and Google treats the link as something that can give your business a boost.
But if that link comes from a site with a scummy reputation, trust goes out of the window. And if you have a lot of these scummy links, Google will unleash the dreaded Penguin, which means your site gets a manual penalty for unnatural link building.
It’s all about quality, which is what NEWMEDIA provides in every aspect of its off-site SEO.
Local SEO
Put any term that has a location attached to it (such as “plumber in San Diego”) into Google, and you’re going to see what we SEOs call the “Google Local Pack.” That’s a collection of three local business results that appear above the regular search results. It looks a little like this (image courtesy of Ahrefs):
Your business wants in on Google’s local pack for the terms that apply to you because that’s where most of the local clicks go. Don’t take our word for it either, as this chart from Squawkia proves our point:
Of 156 clicks from searches, 69 of them go to the pack, with another 12 going to other local results ahead of the organic results that Google serves up. That means 44% of your customers check out the three sites in the local pack before they scroll down to Google’s 10 organic results.
NEWMEDIA can make you the leader of the local pack.
Creating Websites
You can only do SEO if you have a website to optimize.
That seems like the most obvious statement in the world, but if you’re brand-new to the online domain, you’re going to need NEWMEDIA’s web design and web development services.
Note that we separated design and development because they’re not the same thing. Think of it like building a car. On the design side, it’s all about the bodywork and how the car looks to people when you pass them on the street. You want your car to look beautiful. But that beauty won’t mean a thing if the engine doesn’t fire, as the car will stay stuck in your garage. Getting the engine working is where the development side of things comes in.
So, web design is about the look and feel, while development is about making things work. Both are important from an SEO perspective because search engines aren’t going to list sites that have broken links or sites that visitors constantly bounce away from due to the site looking awful.
But getting your website right is also critical because your website is the first port of call for many online buyers. That site gives them their first impression of your business, and as these stats from Kinesis show, that impression is vital:
Three-quarters of people judge your business based on your website’s design. Make sure that first impression is one that makes them feel like you have a trustworthy business with NEWMEDIA’s web design and development services.
Infographic Creation
Infographics, which are those fun little graphics that give step-by-step instructions or bursts of information for whatever you want to talk about, aren’t a direct SEO service. But they serve two purposes:
- They help your customers retain information about your business, making them more likely to come back
- They bring more traffic to your site
On the information retention front, we can look to this stat from Visme to prove how effective infographics are:
Nearly two-thirds of people (65%) remember the information that they see in a visual element of your site ahead of what they hear or read on the site.
On the traffic side of things, check out these stats from AdLift:
Granted, these are slightly old stats. But they’re still relevant because they show the effect the introduction of infographics had on traffic. Between 2010 and 2012, searches for infographics increased by over 800%, due in large part to people preferring visual information. Furthermore, the sites that use infographics attract 12% more traffic than those that don’t. More traffic leads to more opportunities to make sales, which is why NEWMEDIA’s graphic design and infographic services should be part of your SEO strategy.
Content Writing
Content makes the online world go around, which is why you’re always going to come across the phrase “Content is King” when you research search engine optimization.
We could talk for days about our content creation service, but we’ll keep things simple. Here’s why quality content matters to your website:
According to 1827 Marketing, 52% of people feel more confident in buying from a business if they see that the business has great content. And of those who read content before making a purchase, 48% of them check out at least five blog posts, product pages, or customer reviews before they spend a penny on your company.
So, content marketing has a direct impact on whether somebody buys from you. Combine that with the simple fact that more great content means more opportunities to rank well in Google, and you have a vital SEO strategy.
Proven Results for
Businesses of All Sizes
No matter the size of your business, NEWMEDIA gets results. Our work with small and medium-sized businesses has helped those companies achieve 10,000% growth over five years. As for larger companies, such as multinationals, we can help you generate over $1 million per day in online revenue.
Delta Sky Club
The new Delta Sky Club website portal, designed and developed from scratch by NEWMEDIA, allows Delta passengers who go online in any of their Sky Club lounges across the U.S. to quickly get news, weather & stock market information, in addition to tracking flights on any airline (not just Delta!), searching directly in Google, and getting maps and driving directions to/from any address on Earth.
California Almonds
NEWMEDIA Los Angeles, in collaboration with Sterling-Rice Group (SRG), built a new website for the Almond Board of California under an aggressive development timeline. We built a multi-language website for them while ensuring a consistent user experience by bringing all four existing websites into a single universal system. Our team of experts delivered this mammoth project even after the deadline was shortened by four weeks.
Six Flags
The Six Flags team reached out to NEWMEDIA for a complete website redesign and multi-site ecommerce web development. We redesigned the website to change its complete look and feel and organized content into categories and subcategories to simplify content discovery for visitors. Over the course of the project, we worked in close coordination with the Six Flags team to deliver the website quickly before their parks reopened.
PostNet
PostNet approached us to completely redesign all their websites, including those of franchisees. We developed a fresh responsive website for them to offer a consistent browsing experience to visitors irrespective of the screen size of the device they use to access the website. Additionally, we developed a tool to help visitors find their nearest PostNet center. Finally, we designed the 300+ franchise websites for them with local SEO and franchise SEO.
YMCA (The Y)
YMCA (now “The Y”) is an organization that we’ve all heard of and/or been a part of at one time in our lives. YMCA of Metro Denver came to us for a fresh website design that would communicate their mission of being for youth development, healthy living, and social responsibility. Even more exciting, they had just had a brand refresh and this was the chance to support that refresh with a complementary website.
Haystack
When CBS Television was producing the show that came to be called Haystack Help, they needed a complex yet easy to use website application to direct the TV viewers to visit, and their search for a Denver website developer led them to NEWMEDIA. Initially, prior to contacting NEWMEDIA, they had selected another web development partner for the project. Then, there was a problem…
NEWMEDIA.COM
Work with an Award-Winning San Diego SEO Company
We don’t just make pretty websites. We are marketing gurus and digital experts, and our work drives our clients’ businesses forward. We have helped hundreds of companies do all kinds of great things, like start-ups getting acquired within a year, small businesses growing by 10,000% in 5 years, large businesses growing their online presence to $1,000,000 per day in revenue. There are many other great Case Studies just like these – let’s go over them together.
We're One of the Leading San Diego SEO Companies
Our Recognitions Speak for Themselves
Now that we’ve explained what SEO does for your company and what our digital marketing agency does for clients in San Diego, there’s only one more question to answer:
Why us?
Expertise
named NEWMEDIA the top SEO agency in San Diego in 2023
The Inc. 5000
ranks NEWMEDIA among its fastest-growing companies for four years running
Clutch
named NEWMEDIA as one of the top 1,000 digital marketing agencies in the country
Upcity
ranks NEWMEDIA a Top 1% Digital Agency in the United States
Don't be confused by the many imitators, with names that look and sound alike - there is only one, original NEWMEDIA.COM - helping clients grow their businesses since 1996.
Give us a call today or visit us online, at NEWMEDIA.COM. Better yet, we invite you to come and meet with us for a no-obligation consultation about your project. While it’s certainly not mandatory, we believe that the one of the best ways to determine how well we can work with you as your partner is by meeting with us in person. We’ve also got guaranteed PPC and social media marketing plans. We’re being honest, really! In a nutshell, you can rely on us for all things digital, from web design to marketing.
Our expert team has designed, developed, deployed, hosted, marketed and managed 4000+ social media accounts, PPC and SEO campaigns, websites, mobile apps and software applications for clients of all shapes and sizes, including small- and medium-sized businesses, Enterprise organizations, State and Federal government, leading universities, international corporations, major brand name advertising agencies, local and global non-profits, and start-ups of practically every description.
A SAMPLE OF OUR
DIGITAL SERVICES
Connect with Us
Find Out More About Our San Diego SEO Services
Unlike many agencies that claim to offer SEO in San Diego, we’re based right in the city. You can come visit us at: 5755 Oberlin Drive, Suite 301, San Diego, CA 92121
Alternatively, give us a call at 858-397-9795 or email us at [email protected] to learn more about what we can do for your San Diego business.