Digital marketing agency in New York.

Let’s pretend that you’re a potential customer of your own business. You’ve visited your company’s website to learn a little about its products, with social media being your next port of call. Off to Facebook you go, expecting to see a profile and posts that reflect the professionalism seen on the website you just visited.

Instead, you see a near-empty profile with minimal information and clear evidence that the business doesn’t engage with its customers via social media.

What does that say to you as a potential client?

At the very least, it says that the company’s social media game isn’t on point. But for us, a lack of a social presence means a business is missing one of the critical trust indicators that they need to have as part of their online presence.

Customers come to your social media because they want to see how your company handles itself when dealing with others and, crucially, because they want to engage with you directly on a public platform.

Marketers are getting to grips with these facts, too, because they’re using social media marketing for everything from lead generation to driving engagement:

This chart from 99 Firms shows us that companies use social media to boost brand awareness (69% of marketers say so), increase web traffic (52%), and drive sales (40%). When you get social media right, as you will with our global digital marketing agency, you’ll hit all of the goals in this chart, so you get more (and better engaged) customers.

The NEWMEDIA digital marketing agency recommends a strategy that combines all of the techniques we’re describing on this page to create an enormous online presence. But if you can only choose one, make that one SEO. At least, you should, according to this chart from Overdrive Interactive:

This study shows that 32% of respondents claim that SEO delivers the best ROI on their marketing efforts, which is 10% more than those who point to email marketing as their best revenue driver.

So, we can see SEO can make money for your business. This complicated process of doing a lot of little things to get your business ranking highly in Google is a long-term thing, meaning you’re not going to see immediate results because you’ve added a few keywords to your content and built some backlinks. At NEWMEDIA, we break SEO down into three approaches.

A search engine has to be able to figure out what your site is showing to human users. To do that, it uses a combination of the algorithm that governs the whole search engine (which also determines where you rank) and something called “crawlers.”

These crawlers do exactly what they say they do – they crawl your website to check all of its links, figure out its navigational structure, and understand what each page on the site offers to a visitor. We make sure that these crawlers see what they need to see with a technical SEO service that optimizes your pages for search engines.

Get beyond the technical, and you move into the content on your website’s pages. Every blog post you write, images that you add to your site, and even the links that you include in the content fall under the on-page SEO umbrella.

But this is far more than adding a few keywords to some articles and calling it a day. With our on-site service, we research the keywords that you need to target (i.e., the ones your audience uses with buying intent), and we craft content that makes people want to learn more about your New York business.

The off-page side of things is where everything can go wrong for companies that try to handle their own SEO.

Things can go wrong for a simple reason – backlinks.

Every website needs them, and every website owner wants to build them, but not every backlink you get pointing to your website is the same when it comes to value or how Google perceives that link. Some links are great, such as links from major players in your industry or links that come from people writing about what you do. We call those “natural links,” and Google loves them.

But then there are the garbage links, such as links stuffed into terrible content or links placed in directories that nobody ever visits. These links are dangerous because Google gets a whiff of them and can see that they’re not put there by people who are recommending your site. They’re unnatural, and at their worst, they can put you in line for a penalty.

NEWMEDIA makes sure that doesn’t happen by only building links (and handling other aspects of off-site) SEO in a way that keeps search engines happy.

Your customers care about how your website looks.

At least, that’s what this pair of stats from WordStream tells us:

The first thing we need to point out here is that the vast majority of your website visitors (94%) get their first impression of your business from your website and its design. They’re looking for that design to show them that you’re a professional enterprise that can offer what they seek.

If your website doesn’t look the part, the second stat comes into play. Three-quarters of people (75%) will take one look at a shoddy design and judge your organization’s credibility poorly. On the flip side, that same 75% of people are going to assume that you run a tight ship if your website looks the part.

Website design (and redesign) falls under the creative services NEWMEDIA offers, and our web designers are very good at it.

Digital marketing agencies craft websites and make sure that you’re ranking well in Google. But if you have a bad reputation, which can come from anything from review sites and online articles to the stuff people say about you on social media, the rest of your digital marketing efforts may fall flat.

Why?

Your potential customers look at more than one source when they’re gathering information about your company, as this stat from Luisa Zhou demonstrates:

The vast majority of people (95%) are going to check out what other people (people they don’t even know) are saying about your business before they buy from it. And this stat doesn’t cover all of the news articles or reports that they might read that you have had no hand in creating.

The point is that your online reputation matters when it comes to sales, and NEWMEDIA can do the technical and monitoring work that ensures your business appears as trustworthy online as it is in person.

Compared to the other services the NEWMEDIA digital marketing agency offers, video production is fairly new. But it’s effective, as these stats from drumBEAT Marketing show us: