Digital marketing services.

Are you behind the curve with your marketing?

That may seem like an odd question at first. There are only so many ways to market your business, after all, so surely you can’t be too far behind the curve. But the reality is that many businesses are for one reason:

They’re not making any digital marketing efforts.

And if they are… they’re not making those efforts as well as they could because they don’t have a defined strategy that underpins all of the marketing they do online. Check out this chart from Smart Insights:

It’s already worrying to see that 18% of companies use digital marketing solutions but keep them siloed away from the rest of their marketing to the point where their strategies don’t combine into something that really sells.

But take a look at the number of companies that say they don’t have any defined strategy behind their digital marketing campaigns.

Almost half!

A staggering 47% of companies surveyed say they don’t have any specific ideas about how their digital marketing comes together, which either means they’re not working with a marketing company or they’re working with one that isn’t up to the task.

At the super basic level, the work of digital marketing companies is simple:

Use online marketing strategies to gain exposure – and make sales – for your brand. Those services vary massively, as you’ll discover later, but can include search engine optimization (SEO), social media marketing, and producing amazing content to help with your sales efforts. Your website – and everything that happens with it – falls under the remit of a digital marketing agency, as do the emails you send out to existing and potential clients.

We’ll dig into the work that internet marketing companies do – and why NEWMEDIA should be your choice – in a little while. Before that, we’ll answer the key question you have floating around in your mind:

Why?

Why should you invest your company’s hard-earned cash into paying the fees that come with the creation of digital marketing projects? After all, hiring an expert digital marketing agency isn’t cheap by any stretch of the imagination. The investment has to come with a payoff, with the following defining that payoff on multiple levels to explain why you need (good) digital marketing providers in your company’s corner.

By now, you’ve heard enough about why you need a digital marketing agency in your corner. How about we dig into the “how” – what services will get get if you work with NEWMEDIA?

Hold on a second…

Didn’t we just cover search engines?

Well, yes and no. On the SEO side of things, you’ll be working toward organically getting your website up the rankings in Google. This comes at a cost, of course, but you’re paying for the services that go into that ranking rather than the ranking itself.

That’s the key difference between SEO and search engine marketing (SEM).

SEM covers the paid rankings part of the equation, and it can be a powerful marketing channel for those who haven’t achieved solid organic results yet. The most common example may be one that’s already familiar to you – Google Ads.

The concept is simple.

You create an advertising campaign in which you build ads, assign keywords to them, and then “bid” – read: pay money – to have those ads displayed in a prominent position on Google. If you’ve ever run a Google search before, you’ll already know that these ads tend to appear above and to the side of the organic results.

They’re also effective:

When done well, an SEM campaign – especially one that uses Google Ads – delivers an 800% ROI, meaning your company earns $8 for every $1 it spends on its ads. Better yet, these types of digital channels confront the “increase brand awareness” goal that many marketers have, meaning even those who don’t click on your ads are going to see them and your brand when they search for your services.

We’ve focused on Google Ads here, but the reality is that SEM covers practically any other paid ad you’re likely to see inside a search engine or on a website. That includes the display network – visual ads placed by Google inside websites – and even the shopping section you might see appear in Google’s results.

We’ve mentioned keywords a handful of times already – particularly regarding SEO – and the concept is supposedly pretty simple. You find keywords that match what you think your customers will use to search. Then, you optimize your website to match those keywords.

But the reality is that most people don’t know how to do keyword research well. If they did, we wouldn’t see situations like this:

The vast majority – 90.63% of websites – get precisely zero organic traffic from search engines either because they don’t know what keywords to target or because they have come up with some keywords that aren’t serving their digital marketing needs.

Enter your digital marketing agency.

NEWMEDIA doesn’t simply give you a list of keywords that “sound about right” for what your business does. We engage in painstaking research – drawing in data from tools like Google Ads and our competitor research – to create a list of keywords that aren’t just relevant to your company but match the intent of the people searching for what you offer.

Once we’ve done all of that, we will use the research as the backbone of your SEM and SEO campaigns.

Web design is the visual side of the website coin.

And it’s crucial for one reason – a shoddy website design damages the trust that you’re trying to build with your customers. Don’t take our word for it. The stats say it louder (and clearer) than we ever could:

HubSpot’s stats show us that there are a bunch of reasons why somebody might leave a website. At least two of those are design-related – 61.5% are gone if the navigation structure doesn’t make sense, with 38.5% leaving if the design is outdated or shoddy.

Think of it like this:

Your website’s design is a reflection of your company and its level of professionalism. If you’re tired of feeling like an also-ran online, NEWMEDIA can help you design a website that’s a perfect reflection of how awesome your business really is.

There are two elements to social media marketing:

• Figuring out which platforms your company should be on.
• Making sure the profiles you have on those platforms share content people actually care about.

The first part is the most challenging – every social media platform has its pros and cons. From a pure ROI perspective, Social Sprout highlights what will make your business the most money:

So, the choice is simple, right? Facebook + Instagram (with a sprinkling of YouTube) is the best choice for a social media marketing strategy.

Not necessarily, as it really all depends on what type of business you operate. For instance, those going for B2B clients should hone in on LinkedIn. It may have a lower ROI – 16% compared to Facebook’s 29% – but it’s also the place where your likely clients hang out.

And where they hang out is the key part of the equation.

You could have the greatest Instagram account in the world and it won’t make any sales for your business if that’s not where your clients are. This is where NEWMEDIA comes in – we analyze your business and the available social platforms to determine where you should be and how extensive to make your presence on those platforms.

Email has been around for nearly as long as the internet, and one fact is as true today as it was way back when:

Marketing professionals can use emails to nurture potential clients and, ultimately, generate leads for your business. Better yet, your email strategies – when done well – deliver a much higher ROI than almost any other form of online marketing:

The headline here is clear – $40 earned for every $1 spent on your emails.

Why is the ROI so high?

Though email is often considered something of an “old-school” marketing strategy – some would even place it into the traditional category – the fact remains that most people check their inboxes at least once per day. If you’re sending emails, they’re going to be seen. If you’re sending emails that contain amazing offers or valuable information that helps somebody with a problem they’re looking to solve, they’re going to sell.

The best marketing agencies – such as NEWMEDIA – not only create great emails that generate leads, but they’ll also ensure those emails are structured in ways that there’s no chance of them landing in spam folders.

Mobile apps make money for your business…assuming they’re built well and marketed to the appropriate audience. Get those two elements right and you’ll have a powerful marketing tool – as well as one you can use to sell directly – that complements your website and gives people who already love your brand another reason to continue engaging with you.

And trust us – people use mobile apps a lot:

Depending on the age of your clients, you’ll see anywhere between 51.4 and 112.6 hours of mobile app usage every single month. For context, that’s up to 3.6 hours per day (in a 31-day month) that people spend on their smartphones using an app.

Your business needs to make the most out of those app usage hours.

Now, you’re not going to take up all 3.6 hours per day with your mobile app. There’s a ton of competition out there, and that time will be split between multiple apps for any given person. But if you don’t have an app at all, then there’s no chance of you getting any of that 3.6 hours of valuable time you could use to keep marketing your products and services.

NEWMEDIA builds your mobile apps – and markets them – so they reach the right audience.

How much traffic does your website pull in? Where does this traffic come from? What campaigns – be they SEO, social, paid ads, or anything else – are working for you and demand more investment compared to those that don’t?

Without proper web analytics set up and reported upon, you’ll never know the answers to any of those questions, which creates major problems for your online strategy and, ultimately, your customer satisfaction levels. After all, how can you know what your potential clients want to see from your marketing if you’re not analyzing and reporting on every single campaign you create?

And yet, so many companies fall behind in this crucial aspect of digital marketing:

Only 43% of businesses say they measure – and thus adapt – their marketing campaigns on a weekly basis. A shocking 32% only check one per month – which is bad enough – while 10% fall into the “Other” category, meaning they’re checking even less regularly.

Why is that a problem?

If you’re not tracking what happens with your campaigns, you won’t know when it’s time to pump the gas on something that’s working or pull the brake on something that isn’t. NEWMEDIA helps there – we analyze regularly and report on our findings to keep your campaigns strong.