Digital marketing in Dallas.

We already covered why a simple change in a website’s design can have a huge impact on results. If you need to remember, scroll back up to the lead generation section to see how a few tweaks to a homepage resulted in a company getting hundreds more downloads every month.

But there’s something we need to cover beyond the results:

Web design and web development are different.

A lot of companies think they are the same, with even businesses in the digital marketing space lumping them together. But the reality is that design and development are two sides of the same coin.

The web development side is all about getting under the hood and tinkering with how your website works.

Are all the connections to databases working? Does every internal link deliver the page the user expects to see? Does your website actually work? We’re looking to say “Yes” to all of those questions.

On the web design side, digital agencies tweak how your website looks and feels when a visitor makes their way through it. This is all about the front-end impression you give to the user, which this Kinesis post proves is vital:

There are some interesting stats to ponder here.

A staggering 94% of people say that their first impressions of the quality and professionalism of your website come down to design. A further 75% will judge your credibility based on their opinions of your site’s design.

Who said we don’t judge books by their covers?

Web design is all about making sure that the majority of people who judge your site based on its looks get what they come to see. With development, your digital marketing experts make sure the site works like it should once your visitors stop looking at the cover.

If you’ve spent five minutes researching digital strategies, you’ve probably learned a catchy little phrase:

Content is king.

Your digital marketing agency may dress that phrase up by saying something like, “let’s build a streamlined communication process for your business.” But in the end, it comes down to the words you put on pages being the things that make your audience like and trust your business.

Digital advertising and marketing are all about content. And the stats show us that content gets results. This time, we turn to Foleon to show us the numbers (with a little help from First Page Sage):

Granted, these numbers focus on the B2B space. But no matter what industry you look at, you see a positive ROI from content marketing. Real estate is the clear winner again, with 1,389%. But we see medical devices (1,183%) and financial services (1,031%) coming in strong, too. Even at the lowest end of the scale (e-commerce), we see a 317% ROI.

Good content ties into your strategic marketing plan because it teaches people about your business and makes them want to talk to and buy from you.

A ton of digital marketing investment gets poured into online advertising campaigns that require you to pay for every click that you get on an ad. According to Nutshell CRM, the average mid-sized company spends between $15,000 and $20,000 per month on PPC campaigns, with the average cost per click coming in at $2.59.

Assuming you’re spending $20,000 at that $2.59 per click rate, that means PPC nets your business about 7,700 monthly visitors, give or take a few hundred.

Those are solid numbers.

But this particular digital strategy doesn’t mean a thing if you’re not turning those visitors into customers. Your combination of Google Ads, Display Network marketing, and social media ads has to entice people, with your site doing the rest of the work to get them over the line.

Get any one of those components wrong, and the $20,000 monthly spend goes down the drain.

But if you work with a digital advertising agency that knows how PPC management works (NEWMEDIA says hi!), the $20,000 monthly spend will be a drop in the ocean compared to how much revenue you get from sales.