Digital marketing in Boston.
Digital Marketing
Boston
Work with one of the top digital marketing agencies to create an indomitable online presence.
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Top 1% Global Leader Digital Agency
Ranked by Clutch 2023
Top 1% Digital Agency in United States
Ranked by UpCity 2022
Fastest-Growing Companies in the USA
4 Years in a Row
Top 1% Best Digital Marketing Award
Ranked by Expertise 2023
#2 Global Award Winner
Ranked by MASHABLE
Top 1% Award of Excellence Winner
Years 2020, 2021, 2022
500+ 5-Star Reviews in Google
Ranked by Our Customers
Top 1000 Global Digital Agency
Ranked by Clutch 2022
#1 Global Digital Agency
Ranked by Business Journal
Top Rated SEO Agency
Ranked by SEO Blog 2023
Top Ecommerce Development Company
Ranked by Selected Firms
Top Web Development Agency
Ranked by Design Rush
Top 1% Global Leader Digital Agency
Ranked by Clutch 2023
Top 1% Digital Agency in United States
Ranked by UpCity 2022
Fastest-Growing Companies in the USA
4 Years in a Row
Top 1% Best Digital Marketing Award
Ranked by Expertise 2023
#2 Global Award Winner
Ranked by MASHABLE
Top 1% Award of Excellence Winner
Years 2020, 2021, 2022
500+ 5-Star Reviews in Google
Ranked by Our Customers
Top 1000 Global Digital Agency
Ranked by Clutch 2022
#1 Global Digital Agency
Ranked by Business Journal
Top Rated SEO Agency
Ranked by SEO Blog 2023
Top Ecommerce Development Company
Ranked by Selected Firms
Top Web Development Agency
Ranked by Design Rush
Does it sometimes feel like your marketing efforts barely scratch the surface?
They don't get the results you expect, and you feel like you're throwing good money after bad to try and get ahead of other companies in Boston.
That’s no surprise.
Boston is a bustling business city. It has approximately 40,000 small businesses, all vying for the same (or similar) audience to which you want to communicate. Add to that the many national and multi-national firms that operate in Boston, and you have strong competition coming from all quarters.
Traditional marketing techniques aren’t going to get you ahead of that competition.
Digital marketing strategies will.
That’s something that most of your competitors have figured out too, which is why they’re using digital marketing services to get ahead.
But there’s good news.
Though they may use digital marketing, 45% of companies still need a defined strategy for how they can use the techniques at their disposal. They’re firing into the dark. And that means you have an opportunity to get ahead by working with a digital marketing firm to create a strategy that integrates into (and strengthens) your existing marketing.
Take a look at this chart from Media Valet
NEWMEDIA wants to be your digital marketing agency. As one of the leading Boston digital marketing agencies, we can help you build a digital strategy that boosts brand exposure, gets you more leads, and, ultimately, generates more sales.
Boston, MA website design, UX, digital development and marketing agency
INCREDIBLE PRODUCT MEETS IMPECCABLE DESIGN
Top 1%
Global Leader Digital Agency
Ranked by Clutch 2023
Top 1%
Digital Agency in United States
Ranked by UpCity 2022
NEWMEDIA.COM
Web Design | SEO+Social Digital Marketing Agency
NEWMEDIA is a full-service Boston, MA website design, UX, digital development and marketing agency. Our beautiful offices are located at 265 Franklin Street, Suite 1702 Boston, MA 02110.
What Do Digital
Marketing Agencies Do?
We'll start with the basics.
A good digital marketing agency combines expertise in a range of digital techniques with the project management needed to bring those seemingly disparate techniques together into a cohesive strategy. Search engine optimization. Paid ads. Social media. They (and more) come together to give you a multi-pronged digital approach that has four main outcomes:
Strengthen your public relations
- Make your brand more visible online
- Help you figure out who your target audience is so you know to whom you need to speak
Generate qualified leads that are more likely to convert
Let's dig deeper.
Generate Positive Online PR
Reputation is everything in business.
That goes double for the online domain, as your prospects have access to more information about your business than they’ve ever had before. And they use that information. Check out these stats from Invoca:
Those stats show us the percentage of people who’ll look online before buying one of the 22 products listed. The lowest is 62% for pizza and pharmaceuticals. Even when buying something as simple and cheap as pizza, almost two-thirds of people research the company they’re buying from online by looking at their websites and reviews.
What about the higher end of the scale? If your business sells water heaters, 94% of your customers check you out online before they buy from you. They look at your website. Your reviews. How you interact with prospects and customers on social media.
It all combines to form an image of what your company does, how it solves a problem, and if it’s a company that’s worth the customer’s time. Your online marketing influences the customer’s perception. As a result, digital marketers do more than implement techniques that make your company more visible online.
They essentially operate an online PR agency on your behalf. By using digital marketing solutions, you increase the chances that your potential customers see what you want them to see when they search for you online.
Improving Online Visibility
Your brand is your bond with your customer. But if nobody can find your brand online, they can’t connect with it and certainly can’t buy from you.
Visibility is key.
Your Boston company has to be the one that appears when people search for what you do or the problems you solve. That’s where search engine optimization (SEO) comes in. If you’re not on the first page of Google, your business may as well not exist in the eyes of online consumers. Don’t take our word for it. Check out this image from online marketing analysts WordStream:
Those are the top five results for a Google search using the term “business insurance agents Rockville.” We want to draw your attention to two things:
- The number of results
- The percentages
First, this search for a local business generates nearly 2.8 million results on Google. That’s 2.8 million web pages that every business insurance agent in Rockville has to compete against if they want to get to the top of search results. By the way, we did our own search for “business insurance agents Boston.” Over 50 million results. The point is that there are a huge number of businesses all trying to get their marketing materials in front of people’s faces online. Now, let’s look at the percentages in those images. According to WordStream, 31% of online searchers click on the first of the five results they see in their search. That drops by over half for the second result. And we see a continuous decline to just 6% of searchers clicking on the fifth result. Bear in mind that these are the top five results from a Google search. The click-through rates only get lower once you’re out of the top five, A Boston digital marketing company takes charge of ensuring that your business lands as high in search results as possible. In doing so, they bolster your online visibility by putting you in a position to get more clicks from people who use search engines. More clicks lead to more traffic. And more traffic results in more leads.
Identify Your Target Audience
Let’s dig into business strategy 101 and ask you some questions about your market research.
Do you know who your ideal customer is? Do you know what they want, what problems they have, or anything about the causes that matter to them? Where does your audience hang out?
If you don’t have solid answers to those questions, then you’re not alone. In a survey of 1,200 marketers, HubSpot got the following results:
Fewer than 50% of marketers know anything about their prospects’ hobbies and interests. A shocking 58% don’t even know which demographic reads the materials their marketing department puts out.
As for pain points, 71% don’t know what causes pain for their prospects. How can you position your company as the customer’s problem solver if you don’t even know what problems they have?
The fact is that the majority of businesses need to learn more about their customers. But that gives your Boston company an advantage in the business market. That’s because digital marketing is about more than boosting your web presence. It’s also about data. Your most successful campaigns are rich sources of data that tell you more about your customers. Your least successful campaigns are useful too.
They tell you what your customers don’t want, which means you avoid throwing money at digital marketing efforts that don’t get results. The more you know about your prospects, the more targeted your marketing becomes. Digital marketing local businesses the lessons that help them target the right audience.
Generate More Qualified Leads
Getting more leads is great. It keeps your sales team busy and usually leads to more sales. However, your Boston business may find that it’s spending so much time on qualifying the leads it receives that it has less time (and resources) to dedicate to marketing or providing its service.
Again, you’re not alone.
Take a look at this collection of stats from Oktopost:
It’s the stat in the top-left corner that needs your attention. A huge 79% of the leads that marketing teams get never convert into sales. Now, there can be many reasons for this. A company may not have a great sales process, meaning interested customers drop out before completing a purchase. Brand recognition may be lower, leading to people who might have bought something dropping out because they can’t find anything about the business online.
But there’s one problem that stands above all others: Qualification. The reason most leads don’t convert is that businesses don’t do enough to qualify those leads before they reach the sales department. Qualification combines teaching and learning. You use your website, content, ads, emails, and social media posts to teach people about what your company does. Prospects learn from that content.
That learning creates trust, in addition to helping the prospect see if what you do is what they need. Thanks to that learning process, the prospect knows everything they need to know once they speak to a salesperson, meaning the sales team only has to focus on the important business of making the sale.
How do you qualify prospects? Think about the teaching techniques we just mentioned. They’re all elements of digital marketing, meaning your online strategy doesn’t just generate more leads. It solves the problem of unqualified leads that waste your company’s time.
The Key Elements of Our Digital
Marketing Strategy
Our full-service marketing agency helps you generate positive PR, improve online visibility, and get more qualified leads through the door. But you have a question:
How?
We use a seven-pronged collective of digital strategy services.
Social Media Marketing Services
Collectively, social media platforms have billions of users, as this set of stats from Smart Insights shows:
- There are 8.01 billion people on the planet.
- Of that 8.01 billion people, 5.16 billion use the internet.
- And of that 5.16 billion, a staggering 4.76 billion use at least one social media platform.
With 4.76 billion users across every social platform, you have an opportunity to use social media marketing to get your message in front of more people.
But more isn’t necessarily better.
NEWMEDIA helps you do social media marketing the right way. By using the data that the likes of Facebook, Instagram, LinkedIn, and TikTok deliver, we figure out which social platforms your target audience uses and what messages get those people to respond.
Web Development and Web Design
People often use the terms web development and web design interchangeably. But they’re not the same thing. Instead, we like to think of them as two sides of the same coin.
On the development side, you’re dealing with the mechanics of how your website works. Is the code clean? Do visitors go where they expect to go when they click links? Does the website work? These are the questions our developers answer when looking at your existing website or building a new site for your Boston business.
Design is all about the user experience. It covers how you pull together the various graphic design elements of your site into a cohesive package for your visitors to enjoy.
And user experience is vital in the web game.
A huge 88% of people will never come back to your website if they have a bad experience during the first visit. But there’s good news too. According to Forrester, every dollar you invest into improving your website’s user experience generates $100 in revenue. That’s a huge ROI. And with NEWMEDIA in your corner, you get a powerful and high-quality website.
Content Marketing Services
“Content is king” may seem like a cliché from the early days of online marketing. But it’s truer today than it ever was. Every aspect of your digital marketing strategy uses content in some way, from blogs on a website to the videos you post online.
That content serves an important purpose.
It helps prospects learn more about your business and the problems it solves. With quality content, you guide your prospects on a journey that takes them from being aware of your business to being ready to buy from it.
Better yet, the more you put into content creation, the more you get out of it. Take a look at these three-year stats for the real estate industry:
First Page Sage shows us that content marketing in real estate generates a consistently-growing ROI. On average, content nets real estate firms nearly $3 million in revenue per year.
That’s the power of getting the right words in front of your customers. At NEWMEDIA, our full-service agency helps you create great content that offers a strong return on your investment.
Pay-Per-Click (PPC) Ad Strategies
Let’s turn our attention to search engines. You can get to the top of search rankings using search engine optimization, which we’ll get to in a moment. But you can also get there using paid ads.
The idea’s simple.
You do keyword research to figure out which search terms your target audience uses to find companies that offer what you offer. Once you know the keywords, you create ads and landing pages. The ad makes an offer, and the landing page delivers. Then, you bid on your desired keywords. As long as your bids are high enough, your ads are relevant, and your landing pages deliver on your promises, you have a strong PPC campaign.
You also have a campaign that makes money.
Google tells us that companies that use paid ads get 220% more traffic than those that don’t. More traffic means more chances to convert. As for ROI, the average Boston business makes $2 for every $1 they spend on Google Ads.
NEWMEDIA blows average out of the water.
NEWMEDIA’s track record with web design and development speaks for itself. We’ve created websites for major brands, including CBS Television, The YMCA, and Western Sugar. Our team has deployed over 4,000 websites and social media pages for clients. When it comes to getting your website right (and ensuring traffic stays once it arrives), NEWMEDIA knows exactly what your Bentonville business needs.
Search Engine Optimization (SEO)
Providing SEO services is one of the core responsibilities of any digital agency. The reason is that SEO has a huge ROI, regardless of your industry.
Take a look at this chart:
These are the SEO ROI stats for 19 different industries as of 2023. Let’s hone in on what you can expect if you have a pharmaceutical company. With a three-year campaign, it takes about nine months for you to break even. After that, everything you earn from your SEO campaign is profit, resulting in an ROI of about 800%.
And we see the same kinds of results across almost all industries that First Page Sage highlights in this chart.
Optimizing your website generates more web traffic. With NEWMEDIA, you work with the Boston digital marketing company that can get your business to the top of search results.
Mobile App Development
In addition to being a web design agency and digital marketing provider, NEWMEDIA is a software company. Specifically, we help brands develop mobile apps.
Why?
Take a look at these stats from Sociocs:
- In the U.S. and China, 71% of all online traffic comes through digital devices.
- The average smartphone user interacts with nine smartphone apps per day and 30 apps over the course of a month.
- Mobile apps generated an enormous $189 billion in revenue for companies in 2020.
The right mobile app helps you to solidify your brand in your customers’ minds. It can also make your services easier to access, which enhances customer satisfaction and leads to more sales for your Boston business.
Email Marketing
The rise of spam email has led to many Boston businesses eliminating email from their digital marketing strategies.
This is a mistake.
According to HubSpot, 4 billion people use email every single day. But it’s not the size of the audience that matters from a digital marketing perspective. Revenue matters most. And according to the same source, revenue from email marketing is set to grow year after year between 2020 and 2027. From $7.5 billion in 2020, forecasts tell us that email will generate a total of $17.9 billion per year by the time we reach 2027.
What does that mean for your Boston business?
Email is alive and kicking as a digital marketing strategy. And with NEWMEDIA, you work with a digital marketing company that can create content and automated systems that get you a huge return on your investment in email.
Our Past Projects
Our Esteemed Clientele
Over the years, we’ve had the opportunity to work with hundreds of clients of all sizes from a range of industries for website designing and redesigning projects. Some of our clients include:
We've worked with some of the most recognizable brands in the United States, including CBS Television, Delta Air Lines, The YMCA, Bad Boy Brands
Now, we're ready to deliver the same high-quality service to your Boston business as we delivered to those brands.
Delta Sky Club
The new Delta Sky Club website portal, designed and developed from scratch by NEWMEDIA, allows Delta passengers who go online in any of their Sky Club lounges across the U.S. to quickly get news, weather & stock market information, in addition to tracking flights on any airline (not just Delta!), searching directly in Google, and getting maps and driving directions to/from any address on Earth.
California Almonds
NEWMEDIA Los Angeles, in collaboration with Sterling-Rice Group (SRG), built a new website for the Almond Board of California under an aggressive development timeline. We built a multi-language website for them while ensuring a consistent user experience by bringing all four existing websites into a single universal system. Our team of experts delivered this mammoth project even after the deadline was shortened by four weeks.
Six Flags
The Six Flags team reached out to NEWMEDIA for a complete website redesign and multi-site ecommerce web development. We redesigned the website to change its complete look and feel and organized content into categories and subcategories to simplify content discovery for visitors. Over the course of the project, we worked in close coordination with the Six Flags team to deliver the website quickly before their parks reopened.
PostNet
PostNet approached us to completely redesign all their websites, including those of franchisees. We developed a fresh responsive website for them to offer a consistent browsing experience to visitors irrespective of the screen size of the device they use to access the website. Additionally, we developed a tool to help visitors find their nearest PostNet center. Finally, we designed the 300+ franchise websites for them with local SEO and franchise SEO.
YMCA (The Y)
YMCA (now “The Y”) is an organization that we’ve all heard of and/or been a part of at one time in our lives. YMCA of Metro Denver came to us for a fresh website design that would communicate their mission of being for youth development, healthy living, and social responsibility. Even more exciting, they had just had a brand refresh and this was the chance to support that refresh with a complementary website.
Haystack
When CBS Television was producing the show that came to be called Haystack Help, they needed a complex yet easy to use website application to direct the TV viewers to visit, and their search for a Denver website developer led them to NEWMEDIA. Initially, prior to contacting NEWMEDIA, they had selected another web development partner for the project. Then, there was a problem…
NEWMEDIA.COM
Building Businesses, Not Just Websites.
We don’t just make pretty websites. We are marketing gurus and digital experts, and our work drives our clients’ businesses forward. We have helped hundreds of companies do all kinds of great things, like start-ups getting acquired within a year, small businesses growing by 10,000% in 5 years, large businesses growing their online presence to $1,000,000 per day in revenue. There are many other great Case Studies just like these – let’s go over them together.
But don’t just take our word for it
Our Recognitions Speak for Themselves
Upcity
ranks NEWMEDIA a Top 1% Digital Agency in the United States
Clutch
ranks NEWMEDIA a Top 1% Global Leader Digital Agency.
Mashable
ranked NEWMEDIA's work the #2 Global Award Winner (and they ranked Twitter #3).
The Inc. 5000
ranks NEWMEDIA among its fastest-growing companies, 4 years in a row.
Don't be confused by the many imitators, with names that look and sound alike - there is only one, original NEWMEDIA.COM - helping clients grow their businesses since 1996.
A SAMPLE OF OUR
DIGITAL SERVICES
Connect with Us
LET'S GROW YOUR BUSINESS TOGETHER
Our entire team brings a wealth of experience that comes from having built over 4,000 websites, digital marketing campaigns, social media accounts, and mobile apps.
NEWMEDIA has helped startups get acquired within a year. We’ve worked with major brands to enhance their online presence to the point where they’re pulling in $1 million per day (or more) in revenue. And we’ve helped small businesses just like your Boston company achieve 10,000% growth over five years.
If you’re ready to learn more, submit a form with your name, email address, and phone number, and we’ll get in touch to talk about what we can do to make your business bigger in Boston.