Digital Marketing in Baltimore.

According to a 2022 City Biz article, the city has 187.2 small businesses for every 10,000 people. That may not seem like an important statistic at first. But think about what this means for your business. There are 576,498 people in the city. Divide that by 10,000, and you get 57.6.

Stick with us. We’re going somewhere with this.

Multiply 57.6 by 187.2, and you get 10,782 small businesses (and change) operating in Baltimore. And that figure ignores the number of national and multi-national firms that operate in the state.

That means you’re competing with over 10,000 other companies, all of which want a slice of the Baltimore pie. That competition spills into the online domain, where you’re constantly trying to get ahead in search rankings and build your brand so your online presence leads to more customers.

Digital marketing professionals tap into their years of experience and extensive expertise to ensure your Baltimore business succeeds online. You face a lot of competition. But with NEWMEDIA in your corner, you support your core business operations with online marketing that drives qualified leads and generates more sales.

Digital marketing drives revenue. There’s no denying this fact. We can share plenty of stats to support this claim, such as pointing out that companies that blog are 13 times more likely to generate a positive ROI than companies that don’t. Or by pointing out that 64% of web users become are more likely to buy from you if they watch one of your company’s videos.

And yet, so many companies have poorly defined digital marketing strategies.

Take a look at this chart from Smart Insights:

We’d argue that lack of demand isn’t the problem. Not understanding where the demand is so you can market to the right audience is a much bigger issue. Through extensive research and a data-driven approach, NEWMEDIA helps you to see where demand exists so you can capitalize upon it.

What is the biggest challenge you face in achieving your marketing objectives?

Getting more leads.

And you’re not alone. According to Startup Bonsai, the majority of marketers point to lead generation as their biggest challenge:

But that challenge goes beyond simply getting more traffic and leads. Qualification comes into the mix. You could rank at the top of search engines and get tons of traffic from your online marketing efforts. But it won’t mean a thing if the majority of your leads are unqualified prospects who aren’t ever going to buy from your Baltimore business.

NEWMEDIA does more than generate traffic to your websites. We ensure you match search intent by providing content that speaks to your target audience. Ultimately, we help you get more qualified leads, which makes it far easier for your sales team to convert prospects into paying customers.