Digital Marketing in Baltimore.

Digital Marketing
Baltimore

Work with one of the top digital marketing agencies to create an indomitable online presence.

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Top 1% Global Leader Digital Agency
Ranked by Clutch 2023

Top 1% Digital Agency in United States
Ranked by UpCity 2022

Fastest-Growing Companies in the USA
4 Years in a Row

Top 1% Best Digital Marketing Award
Ranked by Expertise 2023

#2 Global Award Winner
Ranked by MASHABLE

Top 1% Award of Excellence Winner
Years 2020, 2021, 2022

500+ 5-Star Reviews in Google
Ranked by Our Customers

Top 1000 Global Digital Agency
Ranked by Clutch 2022

#1 Global Digital Agency
Ranked by Business Journal

Top Rated SEO Agency
Ranked by SEO Blog 2023

Top Ecommerce Development Company
Ranked by Selected Firms

Top Web Development Agency
Ranked by Design Rush

Top 1% Global Leader Digital Agency
Ranked by Clutch 2023

Top 1% Digital Agency in United States
Ranked by UpCity 2022

Fastest-Growing Companies in the USA
4 Years in a Row

Top 1% Best Digital Marketing Award
Ranked by Expertise 2023

#2 Global Award Winner
Ranked by MASHABLE

Top 1% Award of Excellence Winner
Years 2020, 2021, 2022

500+ 5-Star Reviews in Google
Ranked by Our Customers

Top 1000 Global Digital Agency
Ranked by Clutch 2022

#1 Global Digital Agency
Ranked by Business Journal

Top Rated SEO Agency
Ranked by SEO Blog 2023

Top Ecommerce Development Company
Ranked by Selected Firms

Top Web Development Agency
Ranked by Design Rush

Why Digital Marketing?

Small businesses are Baltimore's lifeblood

According to a 2022 City Biz article, the city has 187.2 small businesses for every 10,000 people. That may not seem like an important statistic at first. But think about what this means for your business. There are 576,498 people in the city. Divide that by 10,000, and you get 57.6.

Stick with us. We’re going somewhere with this.

Multiply 57.6 by 187.2, and you get 10,782 small businesses (and change) operating in Baltimore. And that figure ignores the number of national and multi-national firms that operate in the state.

You may own one of those small businesses

That means you’re competing with over 10,000 other companies, all of which want a slice of the Baltimore pie. That competition spills into the online domain, where you’re constantly trying to get ahead in search rankings and build your brand so your online presence leads to more customers.

That's where digital marketing comes in.

Digital marketing professionals tap into their years of experience and extensive expertise to ensure your Baltimore business succeeds online. You face a lot of competition. But with NEWMEDIA in your corner, you support your core business operations with online marketing that drives qualified leads and generates more sales.

What the NEWMEDIA

Digital Agency Does

Digital marketing drives revenue. There’s no denying this fact. We can share plenty of stats to support this claim, such as pointing out that companies that blog are 13 times more likely to generate a positive ROI than companies that don’t. Or by pointing out that 64% of web users become are more likely to buy from you if they watch one of your company’s videos.

And yet, so many companies have poorly defined digital marketing strategies.

Take a look at this chart from Smart Insights:

digital marketing strategy

Of the 332 companies questioned, only 44% claim they have a defined digital strategy that’s incorporated into their wider strategy. The rest either do digital marketing in a silo or try to make a bunch of techniques work without any cohesion between them.

Cohesion is what we offer.

Integration is one of the keys.

At NEWMEDIA, we don’t just do internet marketing. We build in-depth strategies backed by data to ensure you’re reaching your target audience with marketing materials that make your prospects more likely to convert. Creating that strategy requires the mastery of three core components.

Baltimore, MD website design, UX, digital development and marketing agency

INCREDIBLE PRODUCT MEETS IMPECCABLE DESIGN

Top 1%

Global Leader Digital Agency

Ranked by Clutch 2023

Top 1%

Digital Agency in United States

Ranked by UpCity 2022

Who we are

About NEWMEDIA

NEWMEDIA is a full-service Baltimore, MD website design, UX, digital development and marketing agency. Our beautiful offices are located at 4709 Harford Road, Baltimore, MD 21214.

NEWMEDIA.COM

Web Design | SEO+Social Digital Marketing Agency

We can craft the perfect digital strategy to grow your business, and then execute it for you to generate massive scale. And we can move much faster than you would expect.

Telephone

(667) 407-7990

Address

4709 Harford Road Baltimore, MD 21214

Component 1 - Build Your Brand Reputation Through Online Marketing

Brand visibility is key to the success of your digital marketing efforts. And it’s not just us who thinks so. Take a look at this chart from Smart Insights:

primary goal for digital marketing strategy

In its survey, it found that 37% of companies point to brand recognition as being one of their main campaign objectives for digital marketing. Your brand is your bond with your audience. The stronger your brand becomes, the more likely prospects are to remember you and to come to your business when they need the products or services you offer.

NEWMEDIA’s digital marketing services ensure that your brand leaves a positive impression on anybody who comes across it online.

Component 2 - Extensive Industry and Market Research

The more you know about your industry, the better your audience targeting becomes. You’re able to build a buyer persona based on the data you collect from your website, social media, and every other marketing channel your business leverages.

You need to understand your market. As importantly, you need to understand where the demand lies in that market so you can target the right people with your digital ads and websites.

Why?

Oberlo tells us that 42% of businesses fail because of a lack of demand for their services:

primary reason why new businesses fail

We’d argue that lack of demand isn’t the problem. Not understanding where the demand is so you can market to the right audience is a much bigger issue. Through extensive research and a data-driven approach, NEWMEDIA helps you to see where demand exists so you can capitalize upon it.

Component 3 - Get More Leads for Your Baltimore Business

What is the biggest challenge you face in achieving your marketing objectives?

Getting more leads.

And you’re not alone. According to Startup Bonsai, the majority of marketers point to lead generation as their biggest challenge:

biggest lead generation challenge

But that challenge goes beyond simply getting more traffic and leads. Qualification comes into the mix. You could rank at the top of search engines and get tons of traffic from your online marketing efforts. But it won’t mean a thing if the majority of your leads are unqualified prospects who aren’t ever going to buy from your Baltimore business.

NEWMEDIA does more than generate traffic to your websites. We ensure you match search intent by providing content that speaks to your target audience. Ultimately, we help you get more qualified leads, which makes it far easier for your sales team to convert prospects into paying customers.

How we build your

Digital Marketing Strategy

We’ve given you a snapshot of what we do for Baltimore businesses. But you have a question:

“How?”

In other words, what digital marketing techniques do we use to ensure your Baltimore business wins at the digital game. The answer is that it varies depending on your company. But there are some common digital marketing services that we leverage for most of our clients.

Social Media Marketing and Management

Proper social media management achieves two things for your business:

  • Builds brand awareness
  • Generates qualified leads through posts and paid ads

The stats prove it. According to Oberlo, the majority of marketers point to social media as an effective marketing technique:

power of social media marketing

That shows us that 73% of marketers view social media management and marketing as effective tools. They know that their profiles generate social media analytics, which is powerful data that tells them what their prospects want from the businesses they serve.

But it’s not enough to post a couple of times per week and call it a day.

Social media profiles need management. They need a vigilant eye cast over them to ensure the data they generate leads to more prospects and more sales.

NEWMEDIA gives you that eye.

Web Development and Web Design

Web development and web design are two sides of the same coin. The development side handles all of the tech stuff in regard to how your website works and what the user can expect when they click on links.

Take site speed as an example.

According to Envisage Digital, customer satisfaction drops by 16% for every one-second delay in loading your website. After one-to-three seconds, a third of your audience is ready to bounce away, never to return.

That’s a technical issue that tells you that your business has a site performance problem.

As for design, that’s all about providing a captivating visual experience that gives visitors a reason to keep clicking through your web pages. Take a look at this chart from UV Designs:

top reasons for a visitor to leave a website

Over a third of visitors will leave your website if they think it looks outdated. Nearly two-thirds will leave if your site design is so poor that they get confused when trying to navigate your website.

We realize that we’re hitting you with a lot of negativity here.

But our point is that your website is far more than a business card for your company. It’s key to developing your online reputation. The good news is that NEWMEDIA is one of the best web design and development agencies in Baltimore, meaning you won’t face these problems when you work with us. We can handle everything, from landing page creation and graphic design to full website design and development.

Online Reputation Repair and Maintenance

How much do the things people say about you online matter?

As it turns out, a lot! Take a look at this chart from Qualtrics:

online reviews matter

Over half of customers will only buy from your company if you have a four-star rating or higher. And 70% of customers read at least four reviews before they make a purchase.

If your online reputation is in the toilet, your lead generation abilities get flushed down right alongside it. NEWMEDIA ensures that doesn’t happen by ensuring your reviews and public relations efforts build consumer trust.

In-Depth Site Audits

You may already have a website. But do you know how well that website’s performing from a technical standpoint?

An in-depth site audit answers that question by looking at the following issues:

  • Ensuring every page is properly indexed in search engines, meaning no missed pages (and no missed rankings).
  • Fixing errors, redirects, and broken links, so your visitors get a streamlined experience.
  • Checking site navigation to ensure visitors get to where they expect to go when they click on a link.
  • Highlighting issues that could lead to penalties in search engines, such as keyword stuffing in content and having too many backlinks coming from poor sources.

PPC Services

The idea behind paid ads is simple. You create an ad to which you attach keywords that you believe searchers will use to find the product offered in the ad. Then, you place bids, either for the amount you spend per impression or the amount spent on a click, which the paid ad platform uses to determine where to place your ad.

Combine ad relevance with the right bid, and you have the formula for getting your ad onto the top of the pile. From there, it’s a case of maintaining the campaign to ensure your maximizing the ROI each ad click generates.

Paid ads help you make more sales. But they also lead to more brand exposure, as this stat from eXcelebrate shows:

paid search ads

Building paid ads into your digital marketing plan makes it easier for people to find you and, as importantly, easier to buy from you.

Content Marketing

According to 1827 Marketing, good content creates sales:

why content marketing is important for B2B

A massive 78% of prospects consume at least three pieces of your content before they talk to your sales team. And 52% of prospects say they’re more likely to buy after reading good content from a company.

A digital agency in Baltimore includes content specialists who optimize content to ensure prospects get the information they need.

Our Past Projects

Our Esteemed Clientele

We've worked on website design and online strategy for major businesses. Big businesses trust our digital marketing agency in Baltimore to get results. Your business should, too.

Delta Sky Club

The new Delta Sky Club website portal, designed and developed from scratch by NEWMEDIA, allows Delta passengers who go online in any of their Sky Club lounges across the U.S. to quickly get news, weather & stock market information, in addition to tracking flights on any airline (not just Delta!), searching directly in Google, and getting maps and driving directions to/from any address on Earth.

California Almonds

NEWMEDIA Los Angeles, in collaboration with Sterling-Rice Group (SRG), built a new website for the Almond Board of California under an aggressive development timeline. We built a multi-language website for them while ensuring a consistent user experience by bringing all four existing websites into a single universal system. Our team of experts delivered this mammoth project even after the deadline was shortened by four weeks.

Six Flags

The Six Flags team reached out to NEWMEDIA for a complete website redesign and multi-site ecommerce web development. We redesigned the website to change its complete look and feel and organized content into categories and subcategories to simplify content discovery for visitors. Over the course of the project, we worked in close coordination with the Six Flags team to deliver the website quickly before their parks reopened.

PostNet

PostNet approached us to completely redesign all their websites, including those of franchisees. We developed a fresh responsive website for them to offer a consistent browsing experience to visitors irrespective of the screen size of the device they use to access the website. Additionally, we developed a tool to help visitors find their nearest PostNet center. Finally, we designed the 300+ franchise websites for them with local SEO and franchise SEO.

YMCA (The Y)

YMCA (now “The Y”) is an organization that we’ve all heard of and/or been a part of at one time in our lives. YMCA of Metro Denver came to us for a fresh website design that would communicate their mission of being for youth development, healthy living, and social responsibility. Even more exciting, they had just had a brand refresh and this was the chance to support that refresh with a complementary website.

Haystack

When CBS Television was producing the show that came to be called Haystack Help, they needed a complex yet easy to use website application to direct the TV viewers to visit, and their search for a Denver website developer led them to NEWMEDIA. Initially, prior to contacting NEWMEDIA, they had selected another web development partner for the project. Then, there was a problem…

NEWMEDIA.COM

Work With One of Baltimore's Top Digital Marketing Agencies

We’ve just covered a lot of services that the NEWMEDIA team offers. But it doesn’t end there. Email marketing, video content, and PPC management all fall under the digital marketing umbrella. And they’re all services we offer at NEWMEDIA.

We're left with one question to answer:

Why should your Baltimore business work with NEWMEDIA?

Recommended by Industry Experts

Clutch

ranks NEWMEDIA a Top 1% Global Leader Digital Agency.

Upcity

ranks NEWMEDIA a Top 1% Digital Agency in the United States

Expertise.com

awarded NEWMEDIA with a gong for being the best social media agency in Baltimore in 2023

​The Inc. 5000

ranks NEWMEDIA among its fastest-growing companies, 4 years in a row.

NEWMEDIA's industry recognition is unparalleled and demonstrates that we deliver on our promises.

Used by Major Brands

We’ve worked on website design and online strategy for major businesses, including:

  • Delta Air Lines
  • PostNet International
  • Amtrak

Big businesses trust our digital marketing agency in Baltimore to get results. Your business should, too.

Results That Speak for Themselves

Speaking of results, ours speak for themselves. We’ve helped small businesses to grow by over 10,000% in just five years. Our digital marketing efforts help startups get acquired and have generated over $1 million per day in revenue for some of our larger clients.

A SAMPLE OF OUR

DIGITAL SERVICES

Responsive
Website Design

Complex
Web Development

Digital Marketing SEO/ SEM/ PPC/ Social

Ecommerce
Web Design

Local
Search Engine Optimization

Custom
Website Design

WordPress
Website Design

Search Engine Optimization SEO

Connect with Us

A Baltimore Digital Marketing Agency

NEWMEDIA maintains an office in Baltimore that you can visit at any time. Why not drop in at 4709 Harford Road, Baltimore, MD 21214, and have a chat with our team about your digital marketing needs?

If you don’t want to go face-to-face immediately, we’re also available at (667) 407-7990 if you want to call. Or, you can email us at [email protected] to talk to us about your online branding and digital marketing.

Telephone

(667) 407-7990

Address

4709 Harford Road Baltimore, MD 21214