Web design in Los Angeles.

The City of Angels has as many stars on the ground as you can see in the sky (maybe even more), which makes it a hotbed for business activity. In fact, the County of Los Angeles says that there are over 244,000 companies operating in LA, each of which offers services to the customers you want to attract.

And therein lies the challenge.

It’s great for Los Angeles that there are so many companies (a strong economy is never a bad thing), but it can be bad news for your business when you’re trying to get noticed among this cavalcade of competition.

NEWMEDIA offers Los Angeles web design that will give your online presence the boost it needs to battle alongside the best in LA. But we’re not about putting you on a level playing field with other businesses. Unlike other web design companies, we’re masters of the digital marketing techniques that put your brand-new website squarely in the LA spotlight.

With so many competitors vying for your customer base, credibility is critical. You need to establish your company as a shining beacon of light among all of the small businesses that don’t have an online presence, and your website is the best way to do that.

Don’t take our word for it, as these stats from AWEBCO highlight just how crucial website design is to build credibility:

In the context of the website world, bounce rates have nothing to do with trampolines. It’s the term we use to describe a user landing on your website, taking a quick look around, and then bouncing away to go check out another site.

You want to keep your bounce rates low (and improve the amount of time people spend on your site in the process) because people are more likely to buy from you if they spend more time on your site.

However, every industry has to deal with high bounce rates, as these stats from CXL show us:

These benchmark bounce rates are high, even in the e-commerce sector, where we see average rates of between 20% and 45%. Get into landing pages, blogs, and online portals, and we start to see average bounce rates of up to 90%. For context, that means nine out of every 10 people that visit these websites bounce away almost immediately.

Imagine that your friend has set you up on a blind date. You get dressed to the nines and leave the house ready to meet a brand-new person who might one day become the love of your life.

You walk up to the date, and your potential other half looks disheveled and unkempt. Their hair is a mess, their outfit doesn’t work, and they give you a look that suggests they’d rather be anywhere else than on that date.

What are you going to do?

As much as we’re taught that you should never judge a book by its cover, that first date is going to go poorly because the other person put no effort into looking the part.

They made a terrible first impression, which means there’s no kiss on the cheek or a second date coming.

Apply this line of thinking to your online presence, and you can consider your potential customer’s first visit to your website as your first date with them. You’re looking to sell yourself as a potential (business) partner, which means you need to make a great first impression utilizing how your site looks, feels, and works.

And just like with dating, the first impression of a website matters. We’ll leave these stats from Kinesis here to show you how crucial first impressions are in the online world:

Imagine that a client types your company’s name into a search engine. They’re going to see much more than your website pop up in their search results, as that company name search should also pull up your social media profiles, reviews, and any articles related to your business.

Collectively, these results make up your online branding. And what the customer sees from this branding needs to align with messaging, color schemes, and the overall look and feel if they’re going to trust that you are who you say you are and that you do what you say you’ll do.

The point is that trust matters to your potential clients, as this chart from the conveniently named Marketing Charts shows us:

“Email is dead!”

We can’t count the number of times we’ve heard people say that there’s no point to email marketing anymore. It’s an old technology, and people are more likely to send your emails to their spam folders than they are to open or reply to them.

At least, that’s what some marketers would have you believe.

The reality is that email is as effective as it ever was, to the point where it’s one of the best digital marketing strategies in terms of pure ROI:

We don’t know about you, but if we were told that we could make $40 for every $1 we spent on a marketing technique, we’d be all over that opportunity. That massive ROI is what you get with an email campaign from NEWMEDIA.

When most people think about ways to get their website a step ahead of their competition, they tend to think of SEO. A practice that’s as old as search engines themselves, SEO is all about doing the things that get you to the top of search rankings for the keywords your clients use to search for your company’s products.

We could break our SEO offering down into the various things we do, from the on-site stuff to the behind-the-scenes technical work that gets your site in front of your customers’ eyes. But we can talk about all of that in person. For now, we’ll just leave these stats here, which show just how powerful SEO is as a lead-generation tool:

This chart from Mike Khorev shows us two things:

1. SEO requires a long-term investment.
2. That long-term investment pays off, with a good SEO campaign generating at least a 260% ROI after 12 months.

If we activate our math brains for a moment, this chart suggests a $38,000 investment into SEO for a 260% return. Multiple 38,000 by 2.6, and you get $98,800. And the best part is that the ROI keeps going up as you invest more time and money into search engine optimization.