Web design in Portland.

So, you already have a website.

Superb! You’re at least in the 73% of businesses that are already online. The question you’re asking now is why aren’t you getting the leads you expected to get from that site. Our answer is also a question – how old is your website design?

Why do we ask?

In this survey of website visitors, 38.5% make it clear why the age of your design matters – outdated designs make them bounce away. It comes back to what we were talking about earlier. The first impression. The credibility factor. All of that goes by the wayside when your creaking site looks and feels older than what your competitors have.

Enter NEWMEDIA’s web redesign services.

We take a look at what you already have through the eyes of your target audience so we get a solid understanding of what’s not working (and what is) in your current design. Then, we redesign. What works stays. What doesn’t – such as old web technologies – is replaced with new design features that bring your site up to date so the 38.5% of people who hate outdated design won’t gate your business website.

Most of the traffic that comes to a website comes from mobile devices:

It’s basically been that way since 2018 (with a small blip in 2019), and we’re at the point where the first quarter of 2023 saw a staggering 60% of the traffic a site gets coming from mobile devices.

Why does that matter?

Imagine you’ve had a website designed to look perfect when viewed on a large monitor. Every design element is calibrated perfectly, and the design looks great on the big screen. Then, you smush it down into the small screen of a mobile device. Those elements that look great on a monitor are suddenly jumbled together, giving your site a cobbled-together look that leads to mobile users taking one look and bouncing away.

Remember – first impressions are everything, and 94% of that first impression comes from your design.

The point is that you can’t assume your website designed for desktops will look great on mobile devices. You need to be sure, which is where responsive web design comes in. The idea here is that you build a site that “responds” to the device your visitor is using to ensure it displays properly no matter what. You’re getting a site that delivers the best of both worlds – desktop and mobile. And it means you’re not missing out on your chance to convert 60% of the traffic that comes to your new site.

There’s a big difference between a landing page and your standard business website.

Yes, they’re technically made using the same technologies (and even similar design methods), but the big difference lies in conversions – landing pages get more of them, and the more landing pages you have, the more leads you generate:

Just jumping from 10 to 15 landing pages, for instance, means you’re in line for 55% more leads. That showcases the value of landing pages (and the online advertising campaigns that underpin them), but you need designers who understand what makes great landing pages work.

NEWMEDIA are those designers.

People won’t wade through bad interfaces to get to what they need. They’ll just leave:

Over a third of your prospects (37%)are gone if poor navigation (i.e., a bad user interface) stops them from finding what they need. And 46% wave bye-bye if your message is unclear, which is what happens when you have a confusing interface.

In short – it’s not enough to have a design that looks pretty. It needs to make sense from a usability standpoint, which NEWMEDIA ensures with our UI services.

Search engine optimization (SEO). Social media marketing. Content marketing. They all fall under the digital marketing umbrella, even though they’re not technically a part of what web developers and designers do.

But you’re going to need them.

Without digital marketing, your new website is like a postcard without a delivery address – it’ll look pretty, but nobody will ever see it. In other words, digital marketing is how you get eyes on your website. And the stats show that no matter which marketing technique you use, you’re going to get strong ROI:

SEO services need you over $22 for each dollar you spend. Email marketing generates an enormous $40 for every dollar. In short – investing in digital marketing means you strap a rocket to your new website so it’s in a better position to help you achieve your business goals.