Digital marketing in Nashville.

efore developing any strategies, our SEO professionals will sit down with you in our beautiful Nashville offices to better understand your company and business goals.

Depending on your business model, you might already have some SEO strategies. These strategies often seem perfectly reasonable from the inside. That’s why you need an outside perspective.

Let’s examine the effectiveness of your current strategies and the challenges they might be facing. With this invaluable data, we can pinpoint areas of improvement and determine the most effective path forward.

At NEWMEDIA, we offer these SEO services to companies of all sizes, from small businesses to major franchises.

As an SEO agency, our primary task is to develop an effective strategy for your business. However, this strategy can’t exist on its own. Instead, it has to be incorporated into your overall digital marketing strategy.

So, a successful SEO strategy must be a part of your digital ecosystem. It also has to be tailored to your business needs.

At NEWMEDIA, we’re not interested in templates or copy-paste marketing strategies. You’ll get a custom-made strategy to propel your business forward and maximize your return on investment.

OK, so we have well-incorporated and custom-made. Is that it? Not quite.

SEO is an ongoing process. The strategy we devise for you initially isn’t set in stone. Our Nashville SEO experts will monitor the success of the initial strategy and optimize it as necessary.

They might strike gold with new keywords or discover a new form of content marketing that yields excellent results. Whatever the case, working with an SEO agency like ours means your business will keep getting better with every passing day.

For many Nashville companies, our traditional SEO strategy is more than enough.

However, the owners of local businesses will immensely benefit from our local SEO services.

So, how are these services any different?

For starters, the target audiences of these strategies differ significantly. Traditional SEO targets a global or a national audience. In contrast, local SEO focuses on reaching clients in a specific area or, in this case, Nashville and the surrounding cities.

As seen in the image below, people—especially millennials—tend to visit local businesses they find during their Google searches.

NEWMEDIA will help you set up and manage a Google My Business account, elicit and monitor reviews, and produce local content. Over time, your brick-and-mortar store can become the go-to location for your niche.

Just like SEO agencies can focus on specific business models, they can also focus on specific areas of SEO, such as on-page SEO, off-page SEO, and technical SEO.

On-page SEO is the foundation of any successful strategy. Depending on the current state of your website, it might require a few tweaks here and there or a complete overhaul.

These improvements can include the following:

• Analyzing the usability, speed, and web design
• Updating meta descriptions, title tags, and header tags
• Optimizing images
• Creating a sitemap
• Restructuring content
• Improving internal linking

On-page SEO can do wonders for your website’s visibility, even on its own.