Digital marketing in Portland.
Digital Marketing
Portland
Work with one of the top digital marketing agencies to create an indomitable online presence.
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Top 1% Global Leader Digital Agency
Ranked by Clutch 2023
Top 1% Digital Agency in United States
Ranked by UpCity 2022
Fastest-Growing Companies in the USA
4 Years in a Row
Top 1% Best Digital Marketing Award
Ranked by Expertise 2023
#2 Global Award Winner
Ranked by MASHABLE
Top 1% Award of Excellence Winner
Years 2020, 2021, 2022
500+ 5-Star Reviews in Google
Ranked by Our Customers
Top 1000 Global Digital Agency
Ranked by Clutch 2022
#1 Global Digital Agency
Ranked by Business Journal
Top Rated SEO Agency
Ranked by SEO Blog 2023
Top Ecommerce Development Company
Ranked by Selected Firms
Top Web Development Agency
Ranked by Design Rush
Top 1% Global Leader Digital Agency
Ranked by Clutch 2023
Top 1% Digital Agency in United States
Ranked by UpCity 2022
Fastest-Growing Companies in the USA
4 Years in a Row
Top 1% Best Digital Marketing Award
Ranked by Expertise 2023
#2 Global Award Winner
Ranked by MASHABLE
Top 1% Award of Excellence Winner
Years 2020, 2021, 2022
500+ 5-Star Reviews in Google
Ranked by Our Customers
Top 1000 Global Digital Agency
Ranked by Clutch 2022
#1 Global Digital Agency
Ranked by Business Journal
Top Rated SEO Agency
Ranked by SEO Blog 2023
Top Ecommerce Development Company
Ranked by Selected Firms
Top Web Development Agency
Ranked by Design Rush
Portland – also known as
The City of Roses
Certainly lives up to its reputation when it comes to business because local companies are blooming all over
According to the official City of Portland website, there are almost 43,000 small businesses (employing over 250,000 people) in Rose City.
Expand the scope to the entire state of Oregon, and we see that there are currently 11,573 businesses per 100,000 people in the state. That’s a lot of businesses serving the population, which is great news for the Portland economy but not so great news for your small business.
Why?
Though more businesses mean more chances for your company to build up connections, it also means you have a ton of competition to deal with when you’re compiling your marketing efforts. The good news is that the NEWMEDIA internet marketing agency can help your Portland business get the competitive edge over the thousands of other companies vying for online dominance.
Portland, OR website design, UX, digital development and marketing agency
INCREDIBLE PRODUCT MEETS IMPECCABLE DESIGN
Top 1%
Global Leader Digital Agency
Ranked by Clutch 2023
Top 1%
Digital Agency in United States
Ranked by UpCity 2022
NEWMEDIA.COM
Web Design | SEO+Social Digital Marketing Agency
We can craft the perfect digital strategy to grow your business, and then execute it for you to generate massive scale. And we can move much faster than you would expect.
What Do Digital
Marketing Strategies
Do for Your Portland Business?
Working with a digital marketing agency means you get a strategy that delivers more leads while making sure your brand pops online. Here are four reasons why you need to go digital with your marketing.
Create (and Integrate) Your Digital Marketing Strategy
It’s no secret that you need to go digital in the 21st century if you’re going to market your company effectively. Invoca tells us that 81% of retail consumers jump online to research the brands and products they’re thinking about investing in before they put down their hard-earned cash.
But even though four out of every five customers rely on the web to gather information, far too many businesses either don’t have a digital strategy or haven’t integrated the strategy they have into their wider marketing efforts:
This chart from Smart Insights tells us that 47% of the companies surveyed have yet to develop a digital strategy to speak of. At best, they have a hodgepodge of paid advertising, organic search, social pages, and influencer marketing, all working in silos that make up their online approach.
Of course, 47% of companies not having a digital strategy means that 53% of them do. But even then, 18% of companies keep their digital approach separate from their overall marketing, meaning they run the risk of misaligning their branding to such an extent that potential customers can’t trust what they see. These companies risk sending mixed messages, which means that customers can’t figure out what the business delivers or whether it’s the right choice for them in their quest for a problem-solver.
Getting digital right is the first step to achieving your business goals in an increasingly online world. NEWMEDIA brings its extensive knowledge to bear, ensuring you get a strategy that makes sense, both in terms of the techniques used and in how that strategy aligns with the rest of your marketing.
Reinforce and Strengthen Your Brand Strategy
Building a brand, particularly getting more people aware of the brand, is a top priority for most marketers, as this chart from Smart Insights shows:
Over two-thirds of marketers (70%) say that their main priority with social media marketing is to increase awareness of their brand. Web traffic is a big one, too, with 45% of marketers saying they use social media to drive traffic to their websites, with that traffic getting further exposed to the company’s brand in the process.
We like to think of a company’s brand as its bond to its customers, with trust being the vital component to keeping that bond strong. It’s like a marriage. If your partner doesn’t trust what you do or say, that marriage isn’t going to last long because there’s no trust underpinning the relationship. And as this chart from Salesforce demonstrates, trust is key in the 21st century:
With the vast majority of your customers (95%) saying that they’re loyal to the companies they trust, you need to make sure your brand delivers the messaging (and consistency) that shows they can trust you.
Strengthen Lead Generation and Increase Sales
Getting more leads, and improving the quality of those leads, are major priorities for any marketing team, as these stats from Mailshake prove:
Almost two-thirds of businesses (58%) point to improving the quality of their leads as a major priority, with 46% pointing to lead volume issues as a major problem for their companies.
More (and better) leads are what you get with the help of a digital agency, which most companies already realize. These stats from Finances Online prove that:
The overwhelming majority of marketing professionals (88%) already use some form of web analytics to find and qualify their leads. That’s because they know that their online presence, be it a website, social media, paid ads, or customer reviews, is the best way to qualify their prospects.
Why?
Let’s assume you’re already working with a digital content marketing agency. If it’s a good agency, it’s doing far more than writing a few pages for your website and calling it a day. Your content is what your customers rely upon to tell them whether your business offers value to them, i.e., whether you have a solution to the problem they have. Once that prospect knows what you deliver (and knows that your solution is what they’re looking for), they start to trust you more than they did before.
By the time the customer calls or emails you, they’ve read so much about you online that they already know yours is probably the Portland company for them. They’re pre-qualified. That means your sales team has a lot less work to do to take that prospect over the line and turn them into a sale.
Develop Remarketing Opportunities
Imagine that you have an e-commerce website, and you have a customer who added a bunch of your products to their shopping basket. Using your website’s analytics, you’re able to track that customer’s movements, from their selection of the products to their opening up their online shopping cart.
Then, the trail goes cold.
The customer abandons the cart, and you’re left feeling like you’ve just missed a major sales opportunity. And you have, assuming you’re not using retargeting to keep talking to that customer, even after they’ve made the snap decision not to buy from you in that particular moment that you tracked.
That’s retargeting in a nutshell – keeping the conversation (and potential for a sale) going by marketing to people who have either already bought or nearly bought from your business. And it’s something you can do with almost any form of digital marketing, as this chart from 99 Firms highlights:
Of the companies that use retargeting, 77% of them use Facebook and Instagram to put their products back in front of the people who’ve already engaged with those products. Over two-thirds (69%) use paid search, such as Google Ads, to retarget lapsed customers, with many more using search engine optimization (SEO), Twitter, LinkedIn, and other paid media to keep the conversation going.
NEWMEDIA helps you create (and nail) your retargeting strategy.
NEWMEDIA's Digital
Marketing Services
Combine the following seven digital marketing services and you’ll get a good taste of what NEWMEDIA does for its clients.
Social Media Marketing
Far too many companies (and we’ll even include digital marketing agencies in this statement) think that social media is little more than a way for companies that start conversations with the people who follow them.
That’s certainly one advantage of keeping a high social profile, as the massive array of social platforms around today collectively has 4.76 billion users, as these stats from Smart Insights prove.
But engagement alone doesn’t lead to a return on your investment, or at least not a return that you can measure directly. The good news is that you get more than engagement with the right social media strategy, as digital marketing companies like NEWMEDIA can come up with ways to ensure you’re making more than the average $2.80 for every $1 spent that Neil Schaffer points to as the average social media ROI.
Search Engine Optimization (SEO) Services
There are two reasons why SEO matters for your Portland business:
- Exposure
- Return on your marketing dollars
Starting with exposure, you need to get your website on the first page of search results, as these stats from Search Engine Journal show us:
According to these stats, the first result in a Google search gets 28.5% of the total clicks for that search term. The numbers drop dramatically from there, with the second result getting 15.7% and the third getting 11% of clicks. By the time you get to the 10th result, you see a click-through ratio of just 2.5%. Any site below the number 10 spot may as well not exist to searchers.
Of course, it takes a lot of work (and investment) to get to the number one spot. But that work pays off, as we see from this chart by First Page Sage:
Pick any industry from that chart, and you’ll see an ROI ranging from 350% to about 1,400%. As long as you commit to a solid search strategy (which NEWMEDIA can provide), you’ll turn the exposure that great rankings provide into cash for your business.
Web Development and Web Design
e like to think of web design and web development as being two sides of the same coin, meaning you can’t have one without the other.
The design side of things is all about how your website looks and feels when somebody lands on it. When your design is on point, visitors get a great first impression that tells them that your company offers the professionalism they’re looking for.
But that first impression goes right down the toilet if the visitor then clicks a link only to find that it’s broken or tries to submit their details using a form that doesn’t work. That’s where the web development side comes in, as that’s all about creating working code and ensuring your site works the way it’s supposed to work when somebody does something with it.
Our digital marketing company handles both web design and development, and we have a track record of great results for major brands, such as CBS Television and Six Flags.
Search Engine Marketing
It’s easy to confuse search engine marketing (SEM) with SEO because they basically sound like the same thing. But where SEO deals with the organic side of things, which means getting your website to rank well without paying directly for a good ranking, SEM covers a broad range of paid advertising techniques designed to get exposure (and leads) while you’re waiting for SEO to do its magic.
And it works, too, as this chart from InstaPage proves:
Just like the chart we shared for SEO, this chart shows that SEM gets results regardless of the industry. On the Google Ads side, we see ROIs of between 3.27% and 7.83%, while the Google display network delivers ROIs of approximately 0.5%. Granted, these figures are lower than the ones we see for SEO. But as a consistent way to generate leads and get exposure, both while you’re waiting for SEO to get results and when working in tandem with SEO, SEM is a proven winner.
Content Marketing
Anybody who does even the most cursory research into online marketing will come across people telling them that a content strategy is vital to success. And that’s because it’s true, as this chart from Neil Patel shows us:
Whether you’re in the B2B or B2C space, blogging regularly leads to either a 67% increase or an 88% increase in the number of leads your website generates, at least when compared to companies that don’t blog.
Add to that the content you write outside of your blog, as well as what you share on socials, and you can see the results that high-quality work delivers. Don’t worry if you have nobody in your Portland business who can write great content because NEWMEDIA can do it for you.
Online Reputation Management
Earlier, we told you that 81% of retail customers check out your business online before they buy a single thing from you. Those people want to see that you have a reputation that they can trust, which matters because a good reputation leads to more sales:
This collection of stats from WebFX offers lots of valuable information, but there’s one stat that we want you to check out. Four out of every five people (80%) say they’ve changed their mind about making a purchase, whether that means choosing to buy or choosing to pass, based on the online reviews they’ve found for the product. To add another stat into the mix, more than 67% of people say they won’t buy from your Portland business if it has between one and three bad reviews.
Your reputation matters.
Let NEWMEDIA handle the online side of building your reputation so you can focus on delivering your product or service.
Email Marketing
Email has been around for so long that it can feel like an ancient technique that’s gone the way of the dodo. But that’s not the case at all because a good email campaign can deliver even higher ROI that your SEO efforts:
According to Constant Contact, email campaigns can generate up to $36 per $1 you spend, assuming you have a highly responsive team that’s sending emails and replying to prospects. NEWMEDIA provides that team.
We Deliver the Best Services to
the Best Companies
Take a look at our portfolio, and you’ll see a who’s who of major brands. From the YMCA to CBS Television, we have a track record of stunning web design and powerful digital strategy creation that makes us the leading choice for Portland businesses.
Delta Sky Club
The new Delta Sky Club website portal, designed and developed from scratch by NEWMEDIA, allows Delta passengers who go online in any of their Sky Club lounges across the U.S. to quickly get news, weather & stock market information, in addition to tracking flights on any airline (not just Delta!), searching directly in Google, and getting maps and driving directions to/from any address on Earth.
California Almonds
NEWMEDIA Los Angeles, in collaboration with Sterling-Rice Group (SRG), built a new website for the Almond Board of California under an aggressive development timeline. We built a multi-language website for them while ensuring a consistent user experience by bringing all four existing websites into a single universal system. Our team of experts delivered this mammoth project even after the deadline was shortened by four weeks.
Six Flags
The Six Flags team reached out to NEWMEDIA for a complete website redesign and multi-site ecommerce web development. We redesigned the website to change its complete look and feel and organized content into categories and subcategories to simplify content discovery for visitors. Over the course of the project, we worked in close coordination with the Six Flags team to deliver the website quickly before their parks reopened.
PostNet
PostNet approached us to completely redesign all their websites, including those of franchisees. We developed a fresh responsive website for them to offer a consistent browsing experience to visitors irrespective of the screen size of the device they use to access the website. Additionally, we developed a tool to help visitors find their nearest PostNet center. Finally, we designed the 300+ franchise websites for them with local SEO and franchise SEO.
YMCA (The Y)
YMCA (now “The Y”) is an organization that we’ve all heard of and/or been a part of at one time in our lives. YMCA of Metro Denver came to us for a fresh website design that would communicate their mission of being for youth development, healthy living, and social responsibility. Even more exciting, they had just had a brand refresh and this was the chance to support that refresh with a complementary website.
Haystack
When CBS Television was producing the show that came to be called Haystack Help, they needed a complex yet easy to use website application to direct the TV viewers to visit, and their search for a Denver website developer led them to NEWMEDIA. Initially, prior to contacting NEWMEDIA, they had selected another web development partner for the project. Then, there was a problem…
NEWMEDIA.COM
We Don't Just Get Your Business Online - We Help You Grow
Almost any digital agency can knock together a pretty website for your business. But none can make that website grow as well as NEWMEDIA, and we have the stats to prove it.
We’ve helped small and medium-sized businesses grow their revenue by over 10,000% in five years of working with us. Plus, some of the larger companies we’ve worked with have seen such strong improvements in their online presence that they generate $1 million per day or more with our help.
Work with the Best Digital Marketing Company in Portland
Our Recognitions Speak for Themselves
From high-level content creation to building websites that convert, NEWMEDIA is one of the top marketing agencies in Portland. Here’s why we’re the right choice for your company:
Upcity
ranks NEWMEDIA a Top 1% Digital Agency in the United States
Clutch
calling us a Global Digital Leader in 2023
Mashable
ranked NEWMEDIA's work the #2 Global Award Winner (and they ranked Twitter #3)
The Inc. 5000
ranks NEWMEDIA among its fastest-growing companies, 4 years in a row
Don't be confused by the many imitators, with names that look and sound alike - there is only one, original NEWMEDIA.COM - helping clients grow their businesses since 1996.
Give us a call today or visit us online, at NEWMEDIA.COM. Better yet, we invite you to come and meet with us for a no-obligation consultation about your project. While it’s certainly not mandatory, we believe that the one of the best ways to determine how well we can work with you as your partner is by meeting with us in person. We’ve also got guaranteed PPC and social media marketing plans. We’re being honest, really! In a nutshell, you can rely on us for all things digital, from web design to marketing.
Our expert team has designed, developed, deployed, hosted, marketed and managed 4000+ social media accounts, PPC and SEO campaigns, websites, mobile apps and software applications for clients of all shapes and sizes, including small- and medium-sized businesses, Enterprise organizations, State and Federal government, leading universities, international corporations, major brand name advertising agencies, local and global non-profits, and start-ups of practically every description.
A SAMPLE OF OUR
DIGITAL SERVICES
Connect with Us
Our Digital Marketing Firm is in Portland
If you have a business in Portland, you want to work with a digital marketing agency that’s based in your city. NEWMEDIA is that agency, and you can visit us anytime at our office: 5933 NE Win Sivers Drive, Suite 205, Portland, OR 97220
If a visit isn’t your thing, we’re available via email at [email protected], and we’re always ready for a chat if you call 503-850-7385.