Digital marketing in Detroit.
Digital Marketing
Detroit
Work with one of the top digital marketing agencies to create an indomitable online presence.
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Top 1% Global Leader Digital Agency
Ranked by Clutch 2023
Top 1% Digital Agency in United States
Ranked by UpCity 2022
Fastest-Growing Companies in the USA
4 Years in a Row
Top 1% Best Digital Marketing Award
Ranked by Expertise 2023
#2 Global Award Winner
Ranked by MASHABLE
Top 1% Award of Excellence Winner
Years 2020, 2021, 2022
500+ 5-Star Reviews in Google
Ranked by Our Customers
Top 1000 Global Digital Agency
Ranked by Clutch 2022
#1 Global Digital Agency
Ranked by Business Journal
Top Rated SEO Agency
Ranked by SEO Blog 2023
Top Ecommerce Development Company
Ranked by Selected Firms
Top Web Development Agency
Ranked by Design Rush
Top 1% Global Leader Digital Agency
Ranked by Clutch 2023
Top 1% Digital Agency in United States
Ranked by UpCity 2022
Fastest-Growing Companies in the USA
4 Years in a Row
Top 1% Best Digital Marketing Award
Ranked by Expertise 2023
#2 Global Award Winner
Ranked by MASHABLE
Top 1% Award of Excellence Winner
Years 2020, 2021, 2022
500+ 5-Star Reviews in Google
Ranked by Our Customers
Top 1000 Global Digital Agency
Ranked by Clutch 2022
#1 Global Digital Agency
Ranked by Business Journal
Top Rated SEO Agency
Ranked by SEO Blog 2023
Top Ecommerce Development Company
Ranked by Selected Firms
Top Web Development Agency
Ranked by Design Rush
Let's cut right to the chase.
If your Detroit web design agency doesn’t nail how your website looks and feels for your business, you’ll get fewer customers.
That’s not just us saying it, either, because the stats show that your target audience cares about how you present yourself online. Take a look at these stats from JOLA Branding:
The first box should catch your attention. You get a fraction of a second to present stunning websites to visitors before they form an opinion. That first impression comes in a flash. And if it’s a bad impression bolstered by a poor layout, a huge chunk of your potential customer base bounces away from your site.
Where do they go?
It’s a competitive marketplace out there, so you know they’re checking out other companies instead of coming back to you.
Building websites matters more in the 21st century than it has at any other point in online history. And with NEWMEDIA in your corner, you’ll have an entire team dedicated to creating high-converting websites for your Detroit business.
Detroit, MI website design, UX, digital development and marketing agency
INCREDIBLE PRODUCT MEETS IMPECCABLE DESIGN
Top 1%
Global Leader Digital Agency
Ranked by Clutch 2023
Top 1%
Digital Agency in United States
Ranked by UpCity 2022
NEWMEDIA.COM
Web Design | SEO+Social Digital Marketing Agency
We can craft the perfect digital strategy to grow your business, and then execute it for you to generate massive scale. And we can move much faster than you would expect.
What Does a Web Design Company Do for Your Detroit
Business Goals
So, you’re in the market for a new website, and you want to know what a digital marketing firm like NEWMEDIA can deliver. But you care about more than the graphic design and little tweaks that go into making an attractive website.
Your business has goals. Sales goals. Marketing goals. Brand-building goals. And you want to know what our Detroit web design company can do to help you meet them.
Create a Great First Impression
You already know that it takes customers 50 milliseconds (that’s 0.05 seconds, by the way) to form their first impression of your website.
But why does that matter?
Check out these stats from YellowFin Digital:
We can already assume that most customers head to the web when researching a company. But it’s the other two stats that need your attention. Your web design influences a customer’s first impression in 94% of cases, meaning they take one look at your site and decide whether they like it based on how it looks.
It sounds shallow, but it’s just the way it is.
And it goes deeper.
Three-quarters of your website visitors associate your company’s credibility with the look and feel of your website’s design. If the site doesn’t fit the bill when it comes to what they want to see, they’re going to assume that your company can’t deliver either.
Think of a person’s first visit to your website as you’d think of a first date. If you’re not dressed to the nines and ready to impress, you’re going to have to work a whole lot harder to get your “date” to share a second drink with you.
Set the Stage for Dominating Search Results
Ask any web design firm about what they offer, and they’re eventually going to land on the topic of internet marketing. There’s a good reason for that, too. There’s no point in creating stunning websites if they don’t appear in search results.
If we come back to our date analogy, that’s the equivalent of getting all dressed up with nowhere to go. You’ve got to put yourself out there if you want somebody to grab a drink with you.
The same goes for your website.
Every aspect of web design feeds into the SEO services you use to get ahead on Google. Top web designers (such as those from NEWMEDIA) understand this and will use their design expertise to set the stage for later digital marketing efforts.
Create Trust Among Your Customers
All of that talk about the importance of making a good first impression with your Detroit web design has a purpose beyond making sure people like the look of your site.
It’s all about trust.
Trust impacts every major purchasing decision your customers make, as this chart from the aptly named Marketing Charts shows us:
While this breaks a survey of over 1,000 people down by gender, we’ll focus on the “All Adults” stats. Nearly a third of people (31%) say trust matters “a great deal” when buying, with a further 37% saying it matters “a lot.” Only 2% say trust doesn’t matter to them at all.
Let’s go back to the dating analogy. If a guy turns up with tears in his shirt and goes on to make the entire first date about how much he hates his “crazy” exes, you’re not going to trust him, right? No second date for that guy.
And there’ll be no second visit (and definitely no buying) to your website if you can’t create trust through your web design.
Offer More Value to Get More Customers
We could make the obvious dating analogies about good partners being able to offer value to one another, but that might be overkill.
So, let’s focus on how web design agencies help you offer more value to your customers.
It comes down to presenting content (good content) in ways that make sense to your visitors. If people can’t find what they need to find because your website’s design is confusing and cluttered, they’re gone in a heartbeat.
We’ll let this chart from Optimiser do the talking when it comes to navigation:
You already offer value. You wouldn’t be in business if you didn’t. But if you don’t nail website navigation, your prospects can’t find that value, which means they don’t know if your company is one they can trust.
Present people with what they expect to see from your site’s navigational structure, and you can lead them to the value that you know you have to offer.
Our Web Design
Services Explained
You’re ready to get started on your web design project, and you know what the NEWMEDIA Detroit website design company brings to the table, at least in terms of results.
But what do we actually do?
Let's find out.
Web Development
A lot of people conflate web design and web development, acting as though they’re the same thing. They’re not. Still, getting the development side right is crucial to ensuring your design elements hit home.
Web development is all about what’s going on under the hood. It’s the connections to databases, checking links work, and creating the clean code that ensures your website works as a visitor expects when they start clicking around.
Think of your website as though it’s a car.
You could create the most beautiful bodywork in the world, with rims on your wheels, tinted windows, and all of the trimmings that make people stop and stare at your car. But if the engine doesn’t fire when you turn the key in the ignition, that car’s never leaving the garage.
The point is that looks only matter if there’s substance behind the sizzle. Our web development services ensure your design has the foundation it needs to wow your customers.
Social Media Marketing Services
You’ve got to get social if you want to use your website to sell. The problem with social lies in figuring out where your customers are and then measuring the ROI of your efforts to reach them.
The ROI issue, in particular, is a major challenge, as this chart from Econsultancy shows us:
An enormous 60% of marketers struggle to measure the ROI of their campaigns, with half of them also saying that they have no idea how to tie their social media activities to tangible business outcomes.
NEWMEDIA’s social media marketing solves those problems. And if you’re wondering how that ties in with web design, remember that your socials are another tool you can use to drive people (and there are billions of them using social media) to your website.
The better you do on social media, the more people you can send to your gorgeous new website, meaning you have more traffic that you can turn into customers.
Search Engine Optimization (SEO)
We’ve already talked about the whole getting dressed up with no place to go issue when it comes to the relationship between web design and SEO.
So, let’s focus on why SEO matters. Check out this chart from First Page Sage:
No matter which industry you look at, you can see that the stats show ROI on SEO efforts. Whether it’s the 350% ROI e-commerce companies get or the over 1,000% ROI that we see in the financial, medical, and real estate sectors, the clear message is that SEO combined with quality web design does two things:
- Gets people to your website
- Turns those people into customers
Responsive Web Design
Have you ever used your smartphone or tablet to check out a website, only to find that it looks awful on a small screen? That’s what happens when web designers fail to create mobile-friendly websites.
And that bad mobile experience matters, as we see from these stats:
According to Search Engine Watch, more than two-thirds of people (67%) say that they’re more likely to buy from you if you present digital content in the mobile format in an attractive way. Nearly the same amount of people (61%) say they’ll bid your website adieu if they don’t see what they need to see immediately.
Simply put, your site has to work well on mobile.
NEWMEDIA’s responsive web design makes sure that happens.
Custom Web Design
Any company could pull a few WordPress websites together and tell you that they offer web design. And we’re not knocking WordPress here. We’ve used it ourselves, and it’s a great combination of content management system and templated responsive website design.
But it’s the “templated” part of that sentence that is often a problem.
Your corporate identity isn’t necessarily something that fits nicely into a template. It’s the old square peg into a round hole problem. Sometimes, forcing yourself to fit into a template means your website isn’t offering everything that it should to your visitors.
NEWMEDIA’s custom web design ensures your web design and development needs (and we mean your specific needs) are met.
Web Hosting
Sure, we can create a great website for your Detroit business and release it to you so you can handle the web hosting aspect yourself.
But if you want it all done for you, we can host your website so it’s online as soon as it’s finished. Good hosting matters because hosting keeps your website live. If the site goes down, you have a problem, as this stat from InvGate shows us:
Five minutes feels like nothing. It’s literally less than 0.35% of the day. But that fraction of a percent of time spent waiting is enough to make up to half of your customers move on to somebody else.
A Professionally Designed Website for Mobile Devices
We’ve already touched on why your website needs to display well on mobile devices, but it’s worth noting that mobile-specific design is one of our other services.
Why might you only want a mobile site with no desktop equivalent? Check out these stats from Oberloo:
Every year, more and more people exclusively use their phones to browse the web. By the end of 2022, 59.4% of all web traffic came from mobile devices. And this chart shows consistent increases in mobile use compared to desktop, making a mobile-friendly site more essential than ever before.
Content Marketing
Content development is key to great web design. If we come back to the dating analogy we started with, the graphical elements of your website are your outfit. The necklace, the earrings, the fancy boots, and everything else that pulls the ensemble together.
The content is what you talk about on the date. It’s your personality. And in the end, you can’t expect somebody to date you if you look the part but have a terrible personality.
Unfortunately, you’re likely not a writer or video editor, which means you may need help to craft the content your customers need to see. But NEWMEDIA can do all of those things for you as part of your web design service because we’re a full-service digital marketing agency.
Our Past Projects
Our Esteemed Clientele
Over the years, we’ve had the opportunity to work with hundreds of clients of all sizes from a range of industries for website designing and redesigning projects. Some of our clients include:
Delta Sky Club
The new Delta Sky Club website portal, designed and developed from scratch by NEWMEDIA, allows Delta passengers who go online in any of their Sky Club lounges across the U.S. to quickly get news, weather & stock market information, in addition to tracking flights on any airline (not just Delta!), searching directly in Google, and getting maps and driving directions to/from any address on Earth.
California Almonds
NEWMEDIA Los Angeles, in collaboration with Sterling-Rice Group (SRG), built a new website for the Almond Board of California under an aggressive development timeline. We built a multi-language website for them while ensuring a consistent user experience by bringing all four existing websites into a single universal system. Our team of experts delivered this mammoth project even after the deadline was shortened by four weeks.
Six Flags
The Six Flags team reached out to NEWMEDIA for a complete website redesign and multi-site ecommerce web development. We redesigned the website to change its complete look and feel and organized content into categories and subcategories to simplify content discovery for visitors. Over the course of the project, we worked in close coordination with the Six Flags team to deliver the website quickly before their parks reopened.
PostNet
PostNet approached us to completely redesign all their websites, including those of franchisees. We developed a fresh responsive website for them to offer a consistent browsing experience to visitors irrespective of the screen size of the device they use to access the website. Additionally, we developed a tool to help visitors find their nearest PostNet center. Finally, we designed the 300+ franchise websites for them with local SEO and franchise SEO.
YMCA (The Y)
YMCA (now “The Y”) is an organization that we’ve all heard of and/or been a part of at one time in our lives. YMCA of Metro Denver came to us for a fresh website design that would communicate their mission of being for youth development, healthy living, and social responsibility. Even more exciting, they had just had a brand refresh and this was the chance to support that refresh with a complementary website.
Haystack
When CBS Television was producing the show that came to be called Haystack Help, they needed a complex yet easy to use website application to direct the TV viewers to visit, and their search for a Denver website developer led them to NEWMEDIA. Initially, prior to contacting NEWMEDIA, they had selected another web development partner for the project. Then, there was a problem…
A SAMPLE OF OUR
DIGITAL SERVICES
NEWMEDIA.COM
Work With the Top Web Design Company in Detroit
With all of that said, we’re left with one question to answer:
Why should you trust NEWMEDIA with your web design project?
But don’t just take our word for it
Our Recognitions Speak for Themselves
Upcity
ranks NEWMEDIA a Top 1% Digital Agency in the United States
Clutch
ranks NEWMEDIA a Top 1% Global Leader Digital Agency.
Mashable
ranked NEWMEDIA's work the #2 Global Award Winner (and they ranked Twitter #3).
The Inc. 5000
ranks NEWMEDIA among its fastest-growing companies, 4 years in a row.
Don't be confused by the many imitators, with names that look and sound alike - there is only one, original NEWMEDIA.COM - helping clients grow their businesses since 1996.
Top-Rated Web Designers
We have an impeccable reputation, with Expertise.com naming us the best of the best digital agencies in Detroit.
A Web Design Agency Trusted by Major Brands
You’re not getting a small-scale design service when you work with NEWMEDIA. We’ve worked with major brands like YMCA, CBS Television, and Delta Airlines. We bring a big brand approach to design, no matter the size of your Detroit business.
Connect with Us
Your Detroit Web Design Company
Too many web design agencies say they serve Detroit businesses but have no presence in the city. But as a NEWMEDIA client, you can visit us in our offices at:
100 Riverfront Drive, Suite 2610
Detroit, MI 48226
Alternatively, get in touch via phone at 313-379-8760 or send us an email at [email protected]. Our Detroit team will get on the case, and you can start your web design journey.