Search engine optimization SEO in Charleston.

According to data from online marketing specialists Invoca

They go to search engines. They look for reviews. And they learn everything they can about the company, its product, and the problems it solves before they hand over their hard-earned cash.

What does this mean if you have a small business in Charleston, South Carolina?

Charleston is currently home to 159,269 people. Of those people, 129,007 will do research on local businesses online before they buy. If your Charleston business has low online visibility, that collective 129,007 aren’t going to come to you.

They’ll go to a competitor. NEWMEDIA are the Charleston SEO experts who can help you get the search engine rankings that make you visible online. With our help, you’ll get your site in front of the thousands of Charleston people (and millions around the United States) who need your services. How? Let’s explore what an SEO agency can do for your business.

• Your search engine optimization efforts build brand recognition.
• SEO tactics drive traffic to your website.
• A successful SEO campaign helps you get more clients.

The stronger your brand, the most clients you’ll attract. That’s why Media Post’s survey of global marketers shows that most of them rank brand awareness as one of the most crucial marketing metrics:

As we can see, two third of marketers across various industries think brand awareness is at least “Very Important.” Better rankings in search engines boost brand awareness by making it easier for your business to be found online.

Of course, more organic leads won’t mean much if those leads don’t convert into paying customers. But search engine optimization delivers there, too. Check out this chart from Overdrive Interactive:

It tells us that a long-term SEO strategy, though time-consuming, eventually realizes an ROI of 32%. That’s 10% higher than the next best digital marketing strategy. Ultimately, search engine optimization puts you in front of more prospective clients and helps you to sell to more customers.

NEWMEDIA is a full-service Charleston, SC website design, UX, digital development and marketing agency. Our beautiful offices are located at 6650 Rivers Avenue, Charleston, SC 29406.

You can see how powerful a Charleston SEO strategy can be. But you have to get that strategy right. NEWMEDIA is the best internet marketing company in Charleston because we pull together seven techniques to strengthen your SEO campaigns.

Almost 10% of your website’s visitors will bounce away if a page takes two seconds to load. A huge 22.2% will disappear if it takes five seconds. Bounce rates are one of Google’s (and most other search engines) ranking factors. If a search engine sees a lot of people leaving your site as soon as they land on it, they’ll assume that they’re serving a page that doesn’t offer what the visitor wants.

The result?

Your page plummets down the rankings.

Quality web development and optimization from NEWMEDIA ensure that doesn’t happen to your website.

How does your current website perform, and what SEO services do you need to improve that performance?

These are two questions we answer with an SEO audit. Think of an audit as an opportunity to let the experts peak under the hood of your website so they can find the technical issues that may prevent the site from ranking. That examination includes looking at the following issues:

• Metadata
• How you use keywords in your content
• Whether your images are optimized properly
• Checking page speeds
• Checking all internal links and navigational structures work as they should
• Looking at the quality of the links coming from websites that link to your site

An SEO audit tells you where your site stands right now. From there, we can build a strategy.

Too many people still think that content optimization means stuffing as many keywords as you can into your content.

That’s not the case.

Trying to optimize your content that way can lead to a penalty from Google. If you get a penalty, Google may take your site out of search results.

That’s not a pretty sight for traffic numbers, as this chart shows:

Visibility drops drastically when you’re penalized for getting content optimization wrong. The good news is that the content marketing team at NEWMEDIA keeps your business online and findable with proper optimization.

Before you can optimize, you need to create content. And trust us when we say that good content is the key to your SEO campaign. In addition to being what search engines use to figure out where to rank your site, content is one of the biggest revenue drivers for your Charleston business.

Foleon demonstrates this with its chart of content marketing ROI for business-to-business companies:

The lowest ROI (e-commerce) is still over 300%. Most industries achieve an ROI above 500% from content marketing. And the biggest hitter (real estate) gets a whopping 1,389% ROI from content.

The NEWMEDIA marketing agency crafts quality content that helps you rank and guides your prospects on their journeys from lead to client.