Web design in Baltimore.

Bill Gates once said, “If your business is not on the internet, then your business will be out of business.” But simply being on the internet no longer suffices. Not when you’re sharing the same digital landscape with tens of thousands of other businesses based in Baltimore, MD. If you dream of going global, the number of large and small businesses you’re up against only multiplies by hundreds and thousands.

The solution?

Though numerous online marketing solutions can help you master the digital realm, it all starts with one thing – a new website.

Find out more about the role website design plays in your online success and why hiring professional web designers in Baltimore is the way to go.

Sure, leaving a great first impression on potential clients is an amazing achievement. But this achievement isn’t as impressive if those clients leave your website after a few minutes, or more commonly, seconds.

You might raise your eyebrows at the “seconds” part, but it’s the reality of today’s fast-paced online landscape. Take a look at the graphics from Neil Patel below, and you’ll quickly see that a few seconds make all the difference.

But how do you fight against these unfavorable bounce rates? The answer is simple – by improving your website’s functionality.

Though web design primarily focuses on the visible parts of your website, it can’t be separated from website development. And it’s this development that dictates how well your website works and how fast your pages load.

Hire a full-service digital marketing agency like NEWMEDIA, and you’ll get a web design, social media marketing, email marketing, and web development company all in one.

According to Stanford Web Credibility Research, as many as 75% of consumers judge a company’s credibility based on its web design, as seen below.

In other words, the quality of your products and services doesn’t matter if you don’t present them properly. But this shouldn’t come as a surprise.

The same principles apply to brick-and-mortar stores. Would you rather enter a dark, shoddy store with confusing signage or a lavish, colorful establishment with a logical layout and inviting ambiance? Unless you’re oddly curious, the answer is pretty clear.

Once clients see they can trust your company, they’ll likely return. Especially if your website is filled with up-to-date and appealing content and high-quality products and services. The more they return, the more attached they grow to your brand. And before you know it, you’ll have a loyal customer that will stick with you for years to come.

If you run a commerce business in Baltimore, MD, your website should serve a single purpose: generate revenue. And that’s precisely what great web design ultimately aims to accomplish – make the path from your landing page to your shopping cart as seamless and quick as possible.

Develop a trustworthy website that easily attracts new customers, and the sales will eventually start pouring in.

Let’s be honest – you can DIY virtually anything business-related. But at what cost? If you lack experience in web design and internet marketing, it will take you quite some time to get the hang of this project.

And let’s say you manage to create a decent website on your own. That’s just the beginning. You must also come up with creative designs, make the site mobile-friendly, and populate it with content. Not to mention the regular maintenance and updates a website requires.

So, when exactly will you run your business?

Partner with Baltimore web design experts and let them work their magic. At the same time, you focus on your area of expertise – running your business.

When building websites, companies have one essential choice: go for a custom website or use a website builder platform.

Naturally, the second option is much quicker and easier to use. As such, it’s often used by DIY business owners. Is this option a good long-term solution for your brand? Sure, you might end up with a perfectly adequate website. But so will thousands of other business owners.

Custom websites might be more challenging to develop, but they possess one of the most critical qualities in the digital marketing world: uniqueness. Work with the best web designers, and you can rest assured no other companies will have similar websites.

A custom web design is also the only way for your website to reflect your brand identity 100%. Your designer will pay attention to the smallest details, so even your call-to-action buttons will perfectly align with your brand.

Developing a high-performing website takes much more than just making it look visually appealing. Your website must also be highly functional and offer great value to the visitors. Otherwise, they will leave it before you have the chance to show them what your company offers.