Web design in Charlotte.

While you might opt for NEWMEDIA primarily as a web design service, web and software development can also come in the package if needed. We’ve already talked about how development is the engine behind the design process, which is precisely why NEWMEDIA can offer both. Better yet, your business can get all of the solutions from one source without the need to employ several agencies simultaneously.

If you’re wondering how much the combination of design and development may affect your business, look at this image:

According to Zippia, over a third of potential clients won’t move forward with a company due to poor design or development choices. That’s a massive number of conversions that may be lost for your company or e-commerce shop forever. Quality website development can ensure this doesn’t happen, especially when combined with web design solutions by NEWMEDIA.

Going mobile-friendly represents one of the unwritten rules for modern websites. Many websites fail to engage and convert simply due to clunky mobile implementation. In other words, your SEO may be spot-on, and your website could appear on the first page of Google all of the time. But the people searching for your business will quite possibly do so using their phones. And if they land on a nonresponsive page, they’ll move on.

With NEWMEDIA, you’ll get a design that fits mobile devices natively. The site will be created for seamless functionality on smartphones and tablets, immediately increasing your reach and even brand image. With mobile browsing becoming more and more prevalent, this functionality will prove crucial in the coming years.

Having the perfect website for your purposes is possible with NEWMEDIA. But you can have the best site in the world, and it won’t amount to much without a hosting solution. Well, NEWMEDIA is there for that, too. Hosting services ensure your site goes – and stays – online. Naturally, the importance of this aspect doesn’t require much explanation since reliable hosting is what makes your site visible and functional.

Most importantly, your site will behave predictably and without a hitch. In other words, you won’t need to worry whether your server is down or if you’re missing out on conversions and engagement due to hosting issues. Let NEWMEDIA take care of this essential aspect and enjoy the complete service package from a tried-and-true industry professional.

Content that contains keywords is the lifeblood of search engine optimization. Google and its ilk examine your content to figure out what it says, who it’s speaking to, and where it should rank in search engines.

Knowing this, many businesses try to optimize content themselves.

Again, it seems so simple. Take a piece of content, get your list of keywords, and start stuffing those keywords into the writing.

The problem is that Google grew wise to that approach years ago. Today, over-optimized content gets subjected to penalties, which wreaks havoc on website traffic.

TechRound shows us how damaging those penalties can be in this chart:

This website dropped from nearly 10,000 visits per day to less than 1,000 because Google implemented a penalty that took it out of search results.

Optimizing content properly is harder than it seems. The NEWMEDIA SEO company knows how to do it properly, ensuring your content ranks higher without being at risk of penalties.

Your conversion rate is a percentage figure that tells you how many of your site’s visitors do what you want them to do. A purchase is the most obvious conversion goal. But there are others, such as signing up for emails or a newsletter or simply getting in touch with your Charlotte company.

Whatever your idea of conversion is, it’s the ultimate goal of attracting traffic to your website. You want more than just the views. You want visitors to take the next step so you can start talking to them about the product you sell.

That’s where conversion rate optimization (CRO) comes in.

CRO is all about making little tweaks to your website that encourage your visitors to take the action you want them to take. Our SEO company offers several CRO services, including:

• Building text-based CTAs into your content so your customers don’t have to scroll around looking for buttons to get in touch.
• Split testing different web page designs to see which works better.
• Using occasional popups to pull attention towards specific offers that may interest your visitors.
• Optimizing content that already performs well so it can reach an even wider audience.

CRO isn’t about making wholesale changes to your website. It’s little tweaks in content or small changes to a site’s design that create a better flow from information gathering to converting.

How do you know if you need CRO?

Take a look at this chart from Trustmary:

Here we see the median conversion rates across different industries. For example, travel websites manage an average of 3.4%, which means 3.4 out of every 100 website visitors convert. Catering is even higher, with a 6.1% conversion rate.

If your rate for your industry is lower than the median figures in this chart, you need conversion rate optimization. And if you’re hitting the median figures, then congratulations. Now, you’re ready to be even better than average with the help of NEWMEDIA.

Backlinks have been a crucial part of search engine optimization since the advent of search engines. The concept is simple. A website links to your site because it believes that your site has something of value to offer to its visitors. The more links you get, the more search engines take notice. Their algorithms go, “Hmm, a lot of people are linking to this website. That must mean it’s a good site. Let’s rank it higher.”

At least, that’s how it’s supposed to work.

Once people picked up on how more backlinks tended to lead to better rankings, the floodgates opened. Directory sites, link farms, and all of these useless sites that existed solely for backlinks started popping up. Many websites used those sites to artificially inflate their rankings.

Then, Google struck back with penalties for bad backlinks.

Today, building inbound links is just as important as it ever was. But far more crucial than quantity is the quality of the links you get from other websites.

Quality is what NEWMEDIA offers.

Our inbound linking service isn’t about getting your website on as many directories and link farms as possible. That’s a recipe for a penalty. Instead, we focus on creating content that other websites want to link to because that content demonstrates that you’re an industry thought leader.

Sure, we make sure you have links where you’re supposed to have them.

If there’s an industry association that lends credibility to your business, we’ll make sure they’re linking to you.

But quality is key. After all, one good backlink from an authoritative source outweighs a thousand from low-quality websites.