Amazon search engine optimization SEO services.
Mailchimp
Experts
Email isn't just a useful means of communication for keeping in touch with friends, family, and colleagues. It's also an immensely powerful and valuable marketing medium, with huge potential for companies to generate leads and achieve success.
Let's get started!
Top 1% Global Leader Digital Agency
Ranked by Clutch 2023
Top 1% Digital Agency in United States
Ranked by UpCity 2022
Fastest-Growing Companies in the USA
4 Years in a Row
Top 1% Best Digital Marketing Award
Ranked by Expertise 2023
#2 Global Award Winner
Ranked by MASHABLE
Top 1% Award of Excellence Winner
Years 2020, 2021, 2022
500+ 5-Star Reviews in Google
Ranked by Our Customers
Top 1000 Global Digital Agency
Ranked by Clutch 2022
#1 Global Digital Agency
Ranked by Business Journal
Top Rated SEO Agency
Ranked by SEO Blog 2023
Top Ecommerce Development Company
Ranked by Selected Firms
Top Web Development Agency
Ranked by Design Rush
Top 1% Global Leader Digital Agency
Ranked by Clutch 2023
Top 1% Digital Agency in United States
Ranked by UpCity 2022
Fastest-Growing Companies in the USA
4 Years in a Row
Top 1% Best Digital Marketing Award
Ranked by Expertise 2023
#2 Global Award Winner
Ranked by MASHABLE
Top 1% Award of Excellence Winner
Years 2020, 2021, 2022
500+ 5-Star Reviews in Google
Ranked by Our Customers
Top 1000 Global Digital Agency
Ranked by Clutch 2022
#1 Global Digital Agency
Ranked by Business Journal
Top Rated SEO Agency
Ranked by SEO Blog 2023
Top Ecommerce Development Company
Ranked by Selected Firms
Top Web Development Agency
Ranked by Design Rush
Mailchimp Experts to Elevate Your Email Marketing Strategy
So, what is it that makes email campaigns so effective? Well, one of the best things about email marketing is the truly gigantic audience it allows you to reach.
Just look at those figures from Oberlo. Email has literally billions of users – over half of the planet’s population. That’s even more than the biggest social media sites, like Facebook or Instagram.With so many active users, email marketing allows you to connect with hundreds or even thousands of people in an instant.
However, in order to make the most of your email marketing strategy, it’s important to seek out useful tools to help you.
Mailchimp is one of the most popular and highly regarded email marketing solutions of all.
It offers a host of key features, including marketing automation, along with other advantages that set it apart as the top choice for small businesses.
However, getting the most from Mailchimp campaigns can be a challenge. Especially if you’re not too experienced with this tool or don’t have the time and energy to dedicate yourself to it fully.
That’s where the Mailchimp experts at NEWMEDIA come in. Our industry-leading Mailchimp consultants can help you extract maximum value from Mailchimp and elevate your email marketing to whole new heights. Keep reading to find out how.
An Introduction to the Mailchimp Platform
Before we dig into the details of how our Mailchimp consultant team can help you, first let’s take a look at what Mailchimp is and why it’s such a big name in email marketing.
As the Tinyseed timeline below shows, Mailchimp’s story began in 2000. A trio of digital entrepreneurs named Ben Chestnut, Dan Kurzius, and Mark Armstrong developed the idea and launched Mailchimp in 2001.
It was designed as an all-in-one email marketing solution, offering time-saving email automation, among other key features. And it quickly caught on.
Thousands of users signed up in the early days, and tens of thousands more came in 2009 when Mailchimp started to offer a freemium option in addition to its paid services.
By 2014, the service was sending 10 billion emails a month. These days, those numbers are significantly higher, with around a billion emails a day, according to stats from Zipdo.
Mailchimp can also boast of a more than 80% market share in the email marketing industry, easily beating out competitors like Salesforce Marketing Cloud and Constant Contact.
In short, there’s no bigger or better tool to work with for email marketing than the Mailchimp platform.
Benefits of Working with a Mailchimp Expert Firm
We’ve seen a brief history and overview of what Mailchimp is all about. Next, let’s dig into the details of what this tool can do for you, and how Mailchimp experts will help you make the most of it.
A Generous Free Plan
Budget is a serious concern for many small business owners, and it’s only getting more serious as costs go up and competition rises. Indeed, in one survey, reported by Yahoo, inflation and economic conditions ranked as the leading concern for small businesses.
In other words, a lot of aspiring entrepreneurs are worried about not having enough money to keep their companies going. So they most likely won’t want to invest large amounts into tools and software.
Fortunately, cost isn’t a big concern with Mailchimp. It actually has one of the most generous free plans of any email marketing platform. The free plan lets you send up to 1,000 emails monthly and enjoy limited access to some of the platform’s other features.
But, even if you need to pay for a premium plan, Mailchimp keeps its pricing fair. With the help of a Mailchimp consultant firm like ours, you won’t have to worry about paying for more than you need. We’ll help you figure out the right fit for your business goals and needs.
Packed Full of Useful Features
As noted by Zipdo, Mailchimp has in excess of 14 million paying users. One of the key reasons behind that is the fact that this platform is so much more than a mere email automation tool. Instead, Mailchimp is jam-packed with useful and effective features to grow your business via email marketing.
Custom and pre-built email templates. A/B testing. Automated customer journeys. Predictive segmentation. Campaign management.
The list of features and functions of the Mailchimp platform goes on and on. There’s such a lot that it can do, from optimizing the subject lines and content of your emails to helping you gain deeper understanding of your target audience.
Unfortunately, countless users of Mailchimp struggle to fully comprehend the platform’s massive feature set and miss out on useful functions.
Mailchimp experts at NEWMEDIA can change all that. We have the know-how needed to help you bring out the full potential of this software and your company. With our Mailchimp consultants on the case, your email marketing strategy will never be the same.
Detailed Reporting and Analytics
Mailchimp’s massive feature set also includes detailed and precise reporting and analytics. In other words, this platform does an amazing job of tracking the performance and progress of your email campaigns.
It provides you with detailed insights and up-to-date, real-time reports on how effective your email marketing is.
As this infographic from TechTip24 shows, the importance of analytics cannot be underestimated. Especially when it comes to marketing. After all, if you don’t know how well (or badly) your campaigns are doing, you won’t know what (if anything) needs changing to help you get better results.
By reading into your analytics, our Mailchimp experts can understand what’s working and what’s not in your email marketing efforts. From there, we can take the next logical steps to fine-tune and improve your campaigns and help you get even more engagement.
The result? A bigger mailing list. Fewer subscribers lost. More leads, more conversions, and more interest in your products or services.
Powerful Email Marketing Automation
Of course, it’s impossible to talk about Mailchimp without discussing its extraordinary, automated flows.
This is, without doubt, a huge part of Mailchimp’s success, and one of the primary reasons why so many business owners turn to this tool.
Without Mailchimp (or another automated email solution) you have to manually write, personalize, send, and schedule your emails. But with Mailchimp, the vast majority of those tasks can be done automatically.
It’s a huge time-saver, but that’s not the only benefit.
As this infographic from Finances Online shows, marketing automation also tends to result in stronger lead generation and conversions.
Our Mailchimp experts can help you reap the rewards of Mailchimp’s email automation.
We can set up automated flows to send out messages instantaneously when people make a purchase from your firm or sign up for your newsletter. Our Mailchimp consultant team can also establish other automated services, like dynamic content customization to add a “personal touch” to every message sent.
A Truly All-in-One Tool
A lot of marketing solutions claim to be “all-in-one,” but very few of them live up to that promise.
Mailchimp is different.
As well as offering a comprehensive suite of email marketing features, it also excels in other areas. Like SMS marketing and social media marketing.
It even offers web design tools that help you build a winning website with the power of Mailchimp’s marketing and automation platform built-in.
Plus, Mailchimp also comes with advanced audience management tools, along with the aforementioned analytics and automation potential.
It truly is an all-in-one solution, covering almost all of your digital marketing and branding needs. In addition, it offers exceptional value, perfect for small businesses on tight budgets, but equally well-suited to bigger and more established brands looking for a reliable and complete solution.
At the Cutting Edge of Technology
Technology is always changing. Evolving before our very eyes. New ideas and innovations emerge on a regular basis, and brands that fail to keep up with the latest developments tend to get left behind.
Fortunately, Mailchimp has made a habit of keeping up-to-date with new technologies and integrating them into its email marketing services where appropriate. It sits at the cutting edge of technology, always on the lookout for new ways and fresh concepts to help its users.
An obvious recent example of this is AI. As the Influencer Marketing Hub graphic below shows, AI is beginning to exert increasing levels of influence in the marketing industry.
More and more businesses are jumping on board the AI train and discovering all the wonderful ways this tech can help them grow.
Mailchimp is ahead of the game.
It has its own AI assistant—Intuit Assist—to help you streamline your Mailchimp campaigns and create more effective, engaging email messages. It even harnesses AI to aid with predictive demographics and personalized campaign creation.
What’s more, Mailchimp is regularly updated with fresh features, so we can expect to see this tool taken to even greater heights through AI and other innovations in the years to come.
However, making the most of all those features can be a challenge. Again, that’s why you need a Mailchimp expert firm by your side. NEWMEDIA’s Mailchimp experts help our clients master Mailchimp’s many AI advantages and other emerging functions to maximize ROI.
Subject Line Optimization
When it comes to email marketing, you can’t underestimate the importance of the subject line. It’s basically the title of the email. The hook. That part that people read first and the element that effectively has the biggest influence over whether or not they decide to click and read on or hit the “Delete” button.
Indeed, as this data from HubSpot shows, 64% of users decide to open or delete an email based on nothing but the subject line.
So, you could spend hours piecing together an amazing newsletter. Painstakingly designing and perfecting the layout and putting hard work into the content.
But, if you don’t find the right combination of words to sell it in the subject line, all that hard work will be for nothing. Countless users will delete your email without even giving it a second thought.
Mailchimp understands this. That’s why it has developed several features and functions built entirely around the concept of creating the very best possible subject lines.
Mailchimp’s “Subject Line Helper” for example provides feedback and guidance to help you figure out the most optimal subject line hooks to draw in your audience. It also offers A/B testing, letting you send out the same email with different subject lines and see which one works best.
But, even with these features, unraveling the mysteries of the perfect subject line still isn’t easy.
NEWMEDIA’s Mailchimp experts are there to help. With a deep understanding and years of experience in email marketing, our Mailchimp consultants can craft compelling subject lines to make a mark on your audience.
Top Quality Copy
Subject lines are just one part of the email marketing puzzle. You also need to ensure that, behind every good subject line, readers find informative, entertaining, and engaging email copy.
This is more important now than ever before, as email inboxes are reaching bursting point.
As these Statista figures show, hundreds of billions of emails are sent daily. The average person receives around 120 of them per day.
With so many emails to read and such little time to do so, quality is key. People won’t spend ages reading emails that hold no value or don’t grab them.
Again, this is something that Mailchimp thoroughly understands. As such, it provides an array of features built around content generation and optimization. Its “Content Optimizer” can help you harness data and insights to improve your email body copy, while its “Dynamic Content” functionality adds personalization to every message you send.
With the aid of NEWMEDIA’s Mailchimp experts, you can enhance the quality and value of every message you send. Instead of boring your subscribers or watching your mailing list dwindle, you’ll see better levels of engagement, more leads, and greater success from your email campaigns.
Seamless Integration with Your Website and Tech Stack
These days, many businesses use a wide range of digital tools and platforms. They have entire stacks of apps to help them in their operations, as well as websites to market their products and build their digital presence.
It can be a pain when one of the pieces of software you rely on won’t play nice or work well with the rest. Or when you really want to use one particular app, but it just won’t integrate with your existing website or online store the way you want it to.
With Mailchimp (and Mailchimp experts), there’s no need to worry about that.
Mailchimp boasts more than 300 integrations.
It works seamlessly with so many major platforms and apps. That goes for Shopify, Wix, Yelp, Squarespace, WooCommerce, BigCommerce, Canva, Stripe, LinkedIn, and more.
From analytics tools like Google Analytics to content management systems like WordPress and Drupal, Mailchimp can work side-by-side with almost anything. Our Mailchimp experts can set it all up for you, eliminating the risk of any compatibility clashes or other issues.
Optimization for Mobile
There was once a time when desktop devices were more or less the only option for writing and reading emails.
But those days have changed. Now, stats show that mobile devices make up around 60% of email campaign reads. So, you have to ensure that your emails are optimized for those who open them on the smaller screens of phones and tablets.
If not, you run the risk of putting off a massive part of your audience.
As these figures, from Email Marketing Secrets, show, the majority of users who encounter ugly or poorly designed emails on mobile will delete them right away.
Mailchimp accounts for this. It offers a massive library of pre-built email templates that are optimized and ready to run on any device, from phones to tablets to laptops and beyond. What’s more, it offers previews and testing features that allow you to see exactly how your emails will look for mobile readers, and make any necessary adjustments to improve their experiences.
NEWMEDIA’s Mailchimp experts go further. We can actually test out your emails across a plethora of different devices and screen sizes, making sure they look just right on every single one. Our Mailchimp consultants also put a lot of time and effort into crafting the most appealing email layouts for mobile readers.
How NEWMEDIA's Mailchimp Experts Can Help You Make the Most of This Platform
By now, you’ve seen just some of the benefits of working with Mailchimp and NEWMEDIA’s Mailchimp experts. But you might still be wondering about what, precisely, we can do for you and what sorts of services our Mailchimp experts provide.
Let’s take a closer look.
Creating Effective Email Campaigns
NEWMEDIA’s team isn’t just made up of Mailchimp experts. We’re digital marketing professionals with years of experience working with businesses of all shapes and sizes. From startups to Fortune 500 firms, NEWMEDIA knows exactly what it takes to craft top-tier marketing campaigns.
That goes for content marketing, social media marketing, and, of course, email marketing too.
Our Mailchimp consultants are experts when it comes to making the most impactful, engaging, and effective campaigns.
Perhaps you’re looking to make your campaigns more personalized (which is the No. 1 priority for many business owners according to the below survey from LXA). Or maybe you’re looking to maximize your email click-through rate (CTR) or craft more compelling subject lines.
Either way, our Mailchimp experts can make it happen. We know exactly how to design and deliver the kinds of emails that people will not only open but actively engage with. In other words, you can count on our Mailchimp consultant team to create campaigns that genuinely get results.
Identifying Your Target Audience
In any form of marketing, it’s important to understand your audience. You have to know who you’re marketing to and understand their wants, their needs, their tastes. That’s the only way you can create campaigns that truly appeal to your target consumers. Otherwise, your efforts will have no clarity, no structure, no definition.
NEWMEDIA’s Mailchimp experts are seasoned pros when it comes to investigating and identifying a company’s primary audience. As we learn about your brand’s position and products, we can draw up a picture of your target email recipient, and then craft campaigns built around that profile.
This allows us to make informed, educated decisions about the content, layout, style, and frequency of the emails in your campaigns. As opposed to simply making blind decisions and hoping for the best, or trying to follow trends that don’t exactly suit your audience.
For example, the graphic below from Finances Online provides interesting reading. It shows that the use of emojis in subject lines can increase open rates by more than 50%.
From that, you might assume that you should start adding emojis to every email you send out. However, it’s not quite as simple as that.
If your target audience sits in a young demographic, like Gen Z or Millennials, the use of emojis may indeed get results. But older audiences may have a totally different attitude, actually being less likely to click and read a message with emojis in the header.
NEWMEDIA’s Mailchimp experts help you gain valuable insight into your audience to make the smartest and most effective decisions on how to market to them.
Understanding Reports and Analytics
Earlier on, we discussed the importance of Mailchimp’s amazing reporting and analytics tools. They can provide deep, detailed insights into how well your marketing efforts are going and how your audience is responding to your messages.
Looking at all that data is easy. Extracting actionable insights from that data is much more challenging.
Often, business owners try to dig into their reports but struggle to make any real conclusions from them.
Again, our Mailchimp experts can help. Since we’re well-versed in the complexities of email marketing, we’re able to read reports and analytics with ease. The NEWMEDIA Mailchimp consultant team can spot patterns and trends in an instant. Not only that, but our Mailchimp experts can then act on their discoveries, identifying the next best steps to take to make your campaigns more impactful.
Acceleration Through Automation
We’ve already spoken about Mailchimp’s magical automation potential. From automatically generating email subject lines, to crafting personalized copy in an instant to sending out messages as soon as someone hits “Subscribe” on a newsletter, it offers a great range of automated tools.
The benefits of automation are clear to see, as this list from Email Monday shows.
But it’s not as simple as just clicking a few buttons in Mailchimp and automating your entire email marketing operations. It takes more effort and expertise than that. Indeed, if you wish to truly make the most of Mailchimp’s automated technology, you’ll need a helping hand from a Mailchimp expert.
NEWMEDIA’s Mailchimp experts are perfectly placed to assist you. We’ve been working with Mailchimp for years and know all the tricks of the trade. We can establish the most seamless and efficient automated workflows to maximize your marketing efficiency.
Using A/B Testing to Maximize Engagement
Sometimes, you might have two or more ideas about how to run an email campaign. Different subject lines, email templates, or layouts, for example. Without testing, it’s often impossible to truly know which one will get the best results.
That’s where Mailchimp expert A/B testing comes into play. Our Mailchimp specialists can carry out A/B tests of varying subjects, contents, and styles to figure out which ones work best with your audience.
Then, we can track the performance of each option in the analytics and use the data we gather to inform future campaigns. It’s one of the most proven and effective ways to maximize your email engagement and minimize email deletions and cancelled subscriptions.
Choose NEWMEDIA's Mailchimp Experts to Ramp Up Your Email Marketing Campaigns
Clearly, Mailchimp is one of the top tools to use when it comes to email marketing. No other platform can boast of the same levels of popularity, performance, or potential. If you want to create email marketing campaigns that get results, this is the app to use.
But you shouldn’t go it alone. Too many businesses fail to make the most of Mailchimp or realize their full potential because they simply don’t have the necessary levels of expertise.
That’s where the Mailchimp experts of NEWMEDIA come into play.
A Few Reasons to Trust Our Mailchimp Experts
We're No. 1
As far as digital marketing firms go, NEWMEDIA is one of the best. That’s according to leading company ranking sites like Clutch and UpCity.
We Work With the Best
From leading educational organizations like the University of Colorado to major automotive firms like Ford, many big businesses and institutions turn to NEWMEDIA for marketing assistance.
We Go Above and Beyond Other Mailchimp Experts
We don’t just provide Mailchimp expert services. We also offer so much more. SEO, PPC, e-commerce support, content marketing, web design, social media marketing, and video production. You can count on NEWMEDIA for every aspect of your digital marketing.
Interested?
So, if you’re ready to make the most of Mailchimp, why wait? Send a message to [email protected] today and let’s talk about how we can help you elevate your email marketing.