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Budget is a serious concern for many small business owners, and it’s only getting more serious as costs go up and competition rises. Indeed, in one survey, reported by Yahoo, inflation and economic conditions ranked as the leading concern for small businesses.

In other words, a lot of aspiring entrepreneurs are worried about not having enough money to keep their companies going. So they most likely won’t want to invest large amounts into tools and software.

Fortunately, cost isn’t a big concern with Mailchimp. It actually has one of the most generous free plans of any email marketing platform. The free plan lets you send up to 1,000 emails monthly and enjoy limited access to some of the platform’s other features.

But, even if you need to pay for a premium plan, Mailchimp keeps its pricing fair. With the help of a Mailchimp consultant firm like ours, you won’t have to worry about paying for more than you need. We’ll help you figure out the right fit for your business goals and needs.

Mailchimp’s massive feature set also includes detailed and precise reporting and analytics. In other words, this platform does an amazing job of tracking the performance and progress of your email campaigns.

It provides you with detailed insights and up-to-date, real-time reports on how effective your email marketing is.

As this infographic from TechTip24 shows, the importance of analytics cannot be underestimated. Especially when it comes to marketing. After all, if you don’t know how well (or badly) your campaigns are doing, you won’t know what (if anything) needs changing to help you get better results.

By reading into your analytics, our Mailchimp experts can understand what’s working and what’s not in your email marketing efforts. From there, we can take the next logical steps to fine-tune and improve your campaigns and help you get even more engagement.

The result? A bigger mailing list. Fewer subscribers lost. More leads, more conversions, and more interest in your products or services.

Technology is always changing. Evolving before our very eyes. New ideas and innovations emerge on a regular basis, and brands that fail to keep up with the latest developments tend to get left behind.

Fortunately, Mailchimp has made a habit of keeping up-to-date with new technologies and integrating them into its email marketing services where appropriate. It sits at the cutting edge of technology, always on the lookout for new ways and fresh concepts to help its users.

An obvious recent example of this is AI. As the Influencer Marketing Hub graphic below shows, AI is beginning to exert increasing levels of influence in the marketing industry.

More and more businesses are jumping on board the AI train and discovering all the wonderful ways this tech can help them grow.

Mailchimp is ahead of the game.

It has its own AI assistant—Intuit Assist—to help you streamline your Mailchimp campaigns and create more effective, engaging email messages. It even harnesses AI to aid with predictive demographics and personalized campaign creation.

What’s more, Mailchimp is regularly updated with fresh features, so we can expect to see this tool taken to even greater heights through AI and other innovations in the years to come.

However, making the most of all those features can be a challenge. Again, that’s why you need a Mailchimp expert firm by your side. NEWMEDIA’s Mailchimp experts help our clients master Mailchimp’s many AI advantages and other emerging functions to maximize ROI.

When it comes to email marketing, you can’t underestimate the importance of the subject line. It’s basically the title of the email. The hook. That part that people read first and the element that effectively has the biggest influence over whether or not they decide to click and read on or hit the “Delete” button.

Indeed, as this data from HubSpot shows, 64% of users decide to open or delete an email based on nothing but the subject line.

So, you could spend hours piecing together an amazing newsletter. Painstakingly designing and perfecting the layout and putting hard work into the content.

But, if you don’t find the right combination of words to sell it in the subject line, all that hard work will be for nothing. Countless users will delete your email without even giving it a second thought.

Mailchimp understands this. That’s why it has developed several features and functions built entirely around the concept of creating the very best possible subject lines.

Mailchimp’s “Subject Line Helper” for example provides feedback and guidance to help you figure out the most optimal subject line hooks to draw in your audience. It also offers A/B testing, letting you send out the same email with different subject lines and see which one works best.

But, even with these features, unraveling the mysteries of the perfect subject line still isn’t easy.

NEWMEDIA’s Mailchimp experts are there to help. With a deep understanding and years of experience in email marketing, our Mailchimp consultants can craft compelling subject lines to make a mark on your audience.

There was once a time when desktop devices were more or less the only option for writing and reading emails.

But those days have changed. Now, stats show that mobile devices make up around 60% of email campaign reads. So, you have to ensure that your emails are optimized for those who open them on the smaller screens of phones and tablets.

If not, you run the risk of putting off a massive part of your audience.

As these figures, from Email Marketing Secrets, show, the majority of users who encounter ugly or poorly designed emails on mobile will delete them right away.

Mailchimp accounts for this. It offers a massive library of pre-built email templates that are optimized and ready to run on any device, from phones to tablets to laptops and beyond. What’s more, it offers previews and testing features that allow you to see exactly how your emails will look for mobile readers, and make any necessary adjustments to improve their experiences.

NEWMEDIA’s Mailchimp experts go further. We can actually test out your emails across a plethora of different devices and screen sizes, making sure they look just right on every single one. Our Mailchimp consultants also put a lot of time and effort into crafting the most appealing email layouts for mobile readers.