Search engine optimization SEO in Los Angeles.

Seo in

Los Angeles

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Top 1% Global Leader Digital Agency
Ranked by Clutch 2023
Top 1% Digital Agency in United States
Ranked by UpCity 2022
Fastest-Growing Companies in the USA
4 Years in a Row
Top 1% Best Digital Marketing Award
Ranked by Expertise 2023
#2 Global Award Winner
Ranked by MASHABLE
Top 1% Award of Excellence Winner
Years 2020, 2021, 2022
500+ 5-Star Reviews in Google
Ranked by Our Customers
Top 1000 Global Digital Agency
Ranked by Clutch 2022
#1 Global Digital Agency
Ranked by Business Journal
Top Rated SEO Agency
Ranked by SEO Blog 2023
Top Ecommerce Development Company
Ranked by Selected Firms
Top Web Development Agency
Ranked by Design Rush
Top 1% Global Leader Digital Agency
Ranked by Clutch 2023
Top 1% Digital Agency in United States
Ranked by UpCity 2022
Fastest-Growing Companies in the USA
4 Years in a Row
Top 1% Best Digital Marketing Award
Ranked by Expertise 2023
#2 Global Award Winner
Ranked by MASHABLE
Top 1% Award of Excellence Winner
Years 2020, 2021, 2022
500+ 5-Star Reviews in Google
Ranked by Our Customers
Top 1000 Global Digital Agency
Ranked by Clutch 2022
#1 Global Digital Agency
Ranked by Business Journal
Top Rated SEO Agency
Ranked by SEO Blog 2023
Top Ecommerce Development Company
Ranked by Selected Firms
Top Web Development Agency
Ranked by Design Rush

Search Engine Optimization - SEO

Why?

Because an estimated 5.07 billion people use the internet, 98% of people read online reviews when looking for a local business (with or without an online presence), and 99% of people have used the internet to find information about a local business in 2021.

Targeted traffic from search engines that actually converts is driven by a properly optimized website for both search engines and humans. Whether you have an online business, local store, physical business, ecommerce store, or any other type of business, search engine optimization is for you.

You need to be where your target audience hangs out, and your audience is using smartphones, search engines, social media, and is 24/7 connected to the internet.

This makes search engine optimization services in Los Angeles a must-have for your business.

NEWMEDIA.COM

Web Design | SEO+Social Digital Marketing Agency

We can craft the perfect digital strategy to grow your business, and then execute it for you to generate massive scale. And we can move much faster than you would expect.

Telephone

213-330-3373

Address

Figueroa at Wilshire, Downtown 601 South Figueroa St. Suite 4050 Los Angeles, CA 90017

Top 1%

Global Leader Digital Agency

Ranked by Clutch 2023

Top 1%

Digital Agency in United States

Ranked by UpCity 2022

What is Search Engine Optimization?

Search engine optimization (SEO) is the systematic process of improving the appearance and ranking of your website in search engine results. It calls for employing techniques that improve your site’s ranking for target keywords. When your website ranks higher on the search engine results page (SERP), you garner more impressions, a high clickthrough rate, and more organic traffic.

You can hire Los Angeles SEO companies to improve your site’s visibility, ranking, and organic traffic.

How Do Search Engines Work?

If you are on a hunt to hire an SEO company in Los Angeles for your business, you must know the basics of SEO and how it works. You can’t understand SEO without knowing the underlying technology and system that search engines are built on. 

A typical search engine works by crawling, indexing, and ranking. Let’s see what these processes are and how each works:

how search engines work

1. Crawling

how search engines work

This sounds familiar, right?

Crawling is the first logical step in the search engine system that is defined as a process to find new web pages on the internet. All search engines regularly scan the internet (via crawlers or spiders) for new and updated content on websites. They use crawlers or spiders for the scanning 

A crawler (or web crawler) is a bot that scans the websites it knows and then follows links to find new websites and web pages, and so on. For example, website A links out to websites B, C, and D. During the crawling process of website A, the spider will also find and crawl the websites B, C, and D. And then it will use links on these websites to find new websites.

This is a continuous process that all search engines use to find new websites and web pages on the internet.

how search engines work

A part of SEO is to make your website and its content super-easy for search engine crawlers so they can find it. If search engines don’t find your website (or fail to crawl the changes you have done on already crawled pages), you won’t be able to rank.

Here are the best ways to make your content more accessible and easier to find:

  • Add links to new pages from crawled pages on your website
  • Submit your website for crawling via webmaster tools. Both Google and Bing have their webmaster tools where you can submit new web pages for instant crawling
  • Acquire links (known as backlinks) from popular, authority websites so crawlers can find your site when they crawl those popular websites.

2. Indexing

how search engines work

Once web spiders crawl a page, it is then analyzed, processed, and stored in the search engine’s database known as index and the process is called indexing.

Search engines must understand your website and its content to store it at the right hub in their databases. For example, you created a new web page about “how to do business in Los Angeles” and you submitted it for crawling and indexing through Google Search Engine. Google will understand your page and its content that it is about doing business in Los Angeles. And then serve your web page for relevant search queries.

If, for instance, search engines don’t understand your web page’s content, it will not be indexed and won’t be served in search results.

3. Ranking

The ranking is the last phase where search engines rank pages from their index based on a search query. Search engines use different ranking factors (e.g., Google has more than 200 ranking factors) to rank content in their database. Content optimization, for example, is a powerful on-page ranking factor used by all the popular search engines including Google and Bing.

how search engines work

Search engines have their unique ranking algorithm that consists of different ranking factors. This difference in ranking algorithm makes it hard to rank a website in all the search engines with the same set of techniques. What works for one search engine, might not work at all for another search engine.

How does

SEO Work?

Now that you know how a search engine works, you can better understand how search engine optimization works and what to expect from a Los Angeles SEO company.

The purpose of search engine optimization is to optimize your website to improve its crawling, indexing, and ranking. SEO isn’t just limited to improving ranking, rather, it should cover crawling and indexing. You can’t increase ranking without improving the crawling and indexing of your website and content.

Reliable Los Angeles SEO services don’t just rely on ranking, rather they optimize your website for all three phases that improve crawling, indexing, and ranking.

SEO practices are distributed into 3 broad categories:

  1. Technical search engine optimization
  2. On-page search engine optimization
  3. Off-page search engine optimization.
how search engines work

1. Technical SEO

Technical SEO deals with the technical aspects of your website such as optimizing CSS, JavaScript, HTML, structure, server, and others.

Here is a technical SEO checklist that a professional Los Angeles SEO company will use to optimize your website:

how search engines work
  • Optimizing crawlability and indexation
  • Managing robots.txt file
  • Managing restrictions, crawl rate, and IP whitelisting
  • Unblocking search engine bots
  • Optimizing canonical tags
  • Inspecting index and fixing indexing issues.
  • Website structure and navigation
  • Website security
  • URL structure and website hierarchy
  • Website design and development
  • CSS, HTML, and JavaScript optimization
  • Set up and manage webmaster tools for leading search engines.

2. On-Page SEO

On-page SEO or on-site SEO refers to optimizing website content. It includes all the optimization actions that you take on your website (on-site) to improve ranking.

Here is a list of on-page SEO best practices that expert Los Angeles SEO companies follow:

how search engines work

Here is what a fully optimized page looks like and how to optimize it:

how search engines work

The best thing about on-page SEO is that it is in your control, and you can manage it easily. If you are doing SEO in-house, all you have to do is follow on-site SEO best practices and you will be good to go. If you want to hire a Los Angeles SEO company like NEWMEDIA, it will take charge of the on-page SEO and manage it for you.

In any case, on-page SEO is much easier as you have to follow guidelines and best practices.

3. Landing Pages

It includes optimization techniques applied off your website to improve crawlability, indexing, and ranking. Off-page SEO is hardest because:

  1. You have little to no control over it as it is applied outside your website
  2. It has the highest impact on ranking, crawlability, and indexing.

For example, backlinks are the most important Google ranking factor that plays a key role in crawling and indexing your website. However, you have no control over how and where other websites link to your content.

how search engines work

Off-page SEO is much more than backlinks. It includes a wide range of other factors including relevance, anchor texts, the metrics of the linking domain, social signals, keyword usage, and more. A Los Angeles SEO company like NEWMEDIA will help you improve the off-page SEO of your site with its team of SEO experts.

Reasons Why Your Business Needs

SEO Services

Search engine optimization is more than just another traffic source.

Here are the top reasons why your business needs search engine optimization services from an experienced Los Angeles internet marketing agency:

1. Sustainable Growth

Search engine optimization provides your business with sustainable growth. If you want to invest in an internet marketing channel that continues to grow over time, you should choose SEO.

SEO co-exists with high quality content. And the content you publish on your blog stays forever especially if you are publishing evergreen content instead of seasonal content. Evergreen content continues to rank for relevant keywords in SERPs and it keeps driving traffic from search engines.

Writing and promoting content that doesn’t get old with time will give you a competitive advantage over your competitors because your SEO efforts will keep your content alive, and it will rank for years to come.

2. Credibility

SEO improves the credibility of your business by improving its visibility.

People don’t trust advertisements anymore. A whopping 40% of adults in the US block online ads on their computers and smartphones:

how search engines work

Why?

Because ads are irritating and intrusive.

People now trust organic search results with a focus on user-generated content such as reviews. Some 98% of people read online reviews of local businesses which is a part of local SEO.

If you are ranking in SERPs and your website appears on the first page, it significantly impacts your business credibility and makes it trustworthy. However, if a potential customer sees your ad and then later searches your brand in Google search and fails to see your website, it will have a negative impact on your business.

It is even true for offline businesses. The first thing people do is search for businesses online before they shop. Over 78% of people use the internet to find information about local businesses at least once a year:

how search engines work

This includes both online and physical businesses.

SEO in today’s era is a must-have irrespective of your business type and industry.

3. Strengthens Other Online Marketing Channels

SEO helps you improve other digital marketing services such as PPC, social media marketing, email marketing, and others.

For example, you want to run a PPC campaign to drive instant traffic to a landing page. SEO will help you find the right keywords and copy that works best for your target audience via your analytics tool (e.g., Google Analytics). In the absence of SEO, you will end up spending a hefty amount on PPC ad experimentation to find the right keywords.

Similarly, SEO helps you optimize email marketing campaigns, social media marketing, and other channels.

Perhaps the best thing about SEO is that it is a critical part of the omnichannel experience for your customers. Omnichannel experience refers to a seamless customer experience across all the touchpoints where customers can start their experience where they left irrespective of the channel they are on. The experience remains consistent across all the touchpoints:

how search engines work

Research shows that omnichannel customers spend 10% more online and 4% more in-store than single-channel customers. A Google study found that omnichannel strategies drive an 80% higher rate of incremental store visits. 

Search engine optimization is a core channel and one of the most important that helps you deliver an omnichannel experience to your ideal customers. You can’t do it without SEO. Period.

4. Cost-Effective in the Long Run

SEO might cost you more than PPC and other internet marketing channels initially, but in the long run, SEO is always cost-effective. This is because SEO delivers results even when you stop SEO efforts.

Optimized content, link building, website structure, internal links, technical optimization, and other optimization efforts you have invested in stay forever even after your contract with the Los Angeles SEO company ends.

This significantly reduces customer acquisition cost and boosts customer lifetime value. With low marketing costs, your ROI increases with a high LTV. This makes SEO extremely cost-effective when you start seeing its results.

At NEWMEDIA, we don’t charge hefty SEO fees like other Los Angeles SEO companies to our clients. We make things manageable and affordable for our Los Angeles SEO clients. This helps you further reduce SEO cost for your business.

A clear win-win.

5. Highly Targeted

SEO is extremely targeted. The people who visit your website via a search engine know what they are looking for and are already in the “buying mode”.

When someone enters a search query, it means the person is looking to solve a problem. This is something you don’t get with other online marketing or traditional marketing channels.

Consider, for example, TV ads.

The ads you see on television while watching your favorite show are not targeted. They target everyone and focus on mass marketing. This isn’t the case with search engine marketing where traffic is targeted and converts well.

Better targeting means a high conversion rate.

You Name It

We've got it

NEWMEDIA Los Angeles SEO Services

At NEWMEDIA, we offer a wide range of SEO services to our clients in Los Angeles and surrounding areas. Here is the list of the search engine optimization services we offer:
1.

SEO Strategy

Our team of Los Angeles SEO experts is able to create a customized SEO strategy for your business that aligns with your business philosophy and values. The process we follow looks something like this:

Our SEO experts will understand your business model, internet marketing strategy, and objectives to craft a robust, customized SEO strategy. We start by understanding your business, its philosophy, and your requirements.

Once we have your SEO strategy ready, you have two options:

  1. Execute the strategy in-house with your SEO team. Well-documented SEO strategies are easier to execute than creating a strategy from scratch
  2. Let us execute and implement the SEO strategy for your business.

NEWMEDIA’s Los Angeles SEO team can help you in monitoring and tracking your SEO performance and would help you deal with SEO challenges effectively with its advanced SEO strategies services.

2.

Research

Keyword research is the most important part of SEO and digital marketing strategy as it drives your content and rankings.

Our Los Angeles internet marketing agency has intensive experience in keyword research where we use multiple tools to extract keywords based on your requirements. We then highlight the keyword gap that helps you target keywords you can rank easily in comparison to your competition.

If you are planning to create or update buyer personas, our research team can help you collect primary data from your target audience.

3.

Competitive Analysis

One of the best ways to improve the online visibility of your website in Los Angeles is to analyze what your competitors are doing, what works for them, and then do better than them. It works for keywords, content types, backlinks, and everything else about SEO.

NEWMEDIA, being your Los Angeles SEO company, has the experience and resources to conduct in-depth competitive analysis across businesses and industries. We will identify the strengths and weaknesses of your top competitors and help you capitalize on their weaknesses for better search engine rankings.

4.

SEO Audit

An SEO audit from professional Los Angeles SEO companies gives you an overview of your current SEO standing and tells you what you are doing well and what needs to be improved for higher search engine rankings.

At NEWMEDIA Los Angeles SEO company, you will get a detailed SEO audit report prepared by our team of Los Angeles SEO specialists that outlines your site’s SEO health, issues, and warnings with a detailed plan on how to fix SEO issues and what impact they would have on the crawling, indexing, and ranking of your website.

5.

Technical SEO

Do you need help with technical SEO in Los Angeles? Don’t have the technical expertise in-house to carry out an in-depth analysis of your website?

NEWMEDIA Los Angeles SEO company offers the best technical SEO solutions where our experts will find and fix technical SEO issues to improve your site’s rankings in SERPs. We have professional designers, developers, and digital marketers on our team who can significantly improve your website’s technical SEO with a clear impact on crawl rate, indexing, and rankings.

6.

On-Page SEO

On-site SEO goes hand in hand with off-site SEO and when done right, on-page SEO has a huge impact on rankings. At NEWMEDIA, we have optimized hundreds of websites of our Los Angeles SEO clients in the last two decades with amazing results.

It doesn’t matter whether you have a small website or a large website with thousands of pages and posts, NEWMEDIA has got you covered. Our on-page SEO specialists will scan, audit, and improve the content, HTML, CSS, website structure, and everything else that’s causing your website to rank low in SERPs.

7.

Off-Page SEO

Being the backbone of search engine optimization, you shouldn’t ignore off-site SEO. Even if you have done everything accurately and have optimized your site’s on-page and technical SEO, poor off-page SEO will ruin everything because it has the highest impact on search engine rankings.

NEWMEDIA Los Angeles SEO team is the best in the market with experience, tools, and resources to take your business’s off-site SEO to the next level. We use a holistic off-page SEO approach with a focus on a wide range of different ranking factors including keyword density, keyword variation, backlink profile, relevance, authority, domain rating and traffic, social signals, and others.

8.

Local SEO

Do you want to promote your local Los Angeles business through search engine marketing? NEWMEDIA’s Los Angeles local SEO services are the best solution to drive local traffic to your website and in-store.

We’ll create and optimize the Google My Business account of your business with Google and Bing Maps management. Our SEO specialists use review management, citations, business directory listings, and other advanced local SEO tactics that make your business visible to the right people at the right time at the right place.

Local SEO is ideal for local businesses in the Los Angeles area that are interested in driving online visitors to their physical stores.

9.

Content Creation

Search engine optimization and inbound marketing work together as both revolve around content creation in multiple formats such as text, graphics, video, audio, GIFs, and memes. Quality content is the first step towards improving your site’s ranking in SERPs.

NEWMEDIA content creation services in Los Angeles offer you well-written content that has the potential to rank without much effort. The content our writers generate is optimized and formatted for search engines and readers. We have native writers on our team who are subject matter experts and we have partnered with the top native writers in the USA, Canada, UK, and Australia to provide you with content that stands out from the crowd.

10.

Link Building and Outreach

Is it hard to acquire natural, relevant, and authority backlinks that move the needle?

Sure, it is.

Our link building and outreach services in Los Angeles can help you generate backlinks naturally without getting penalized by Google.

We use safe, white hat, and ethical SEO techniques for link building to acquire relevant backlinks from the right websites for your business. Our Los Angeles SEO team uses outreach to connect with the host websites and acquire backlinks for your business that pass link juice and send targeted referral traffic.

Our outreach team has developed connections with the leading businesses across industries that make it easy for us to get replies and backlinks quickly.

11.

Ecommerce SEO

Do you need SEO services for your ecommerce business from an SEO company Los Angeles? NEWMEDIA offers ecommerce SEO in Los Angeles that covers both local and international ecommerce.

It doesn’t matter if you want to drive customers locally to your online store or if you need customers globally, we have the resources and experience to rank your products in different locations.

12.

SEO Consultation

SEO consultation services by NEWMEDIA’s Los Angeles SEO experts will help you get an expert opinion on a highly specific SEO challenge you are facing.

There are times when businesses need help from experts to solve an issue, and this is where NEWMEDIA steps in. Whether you need help with SEO strategies, SEO campaigns, keyword research, or just an expert opinion on your current SEO standing, we are just a call away.

Why Choose NEWMEDIA

as Your SEO Company

Here are the reasons why NEWMEDIA should be your Los Angeles SEO company and why you should trust us:

Awards:

Awards from independent publishers are endorsements that show you how effective a service provider is. We have received numerous awards and certifications from top independent third-party businesses, review sites, and influencers. 

Here is a list of awards NEWMEDIA has received:

Upcity

an online B2B marketplace where people find, compare, and rate B2B service providers
ranked NEWMEDIA a top 1% digital marketing firm in the United States

Clutch

a B2B review company
ranked NEWMEDIA a top 1% global leader digital agency

​Mashable

a global media and entertainment company
ranked NEWMEDIA’s work #2 global award winner while Twitter was ranked #3. This is a huge achievement that shows our work makes a huge impact globally

​The Inc. 5000

list of the 5,000 fastest-growing private companies in the US
ranked NEWMEDIA among the fastest-growing US companies consecutively for 4 years. Another achievement that we feel pride in

Better Business Bureau

organization that focuses on Consumer protection
rated NEWMEDIA A+ which is the highest ranking that shows we have no risk of default, and we have the capacity to fulfill our financial commitments.
These awards are an indication that NEWMEDIA Los Angeles SEO company won’t let you down and exceed your expectations.

Experienced

NEWMEDIA is one of the oldest internet marketing agencies in the US and Los Angeles. We have been in business since 1996, that’s well over 25 years.

This shows our commitment, passion, and love for what we do. We have lots of experience under our belt that speaks for itself. The SEO case studies and other internet marketing case studies show how we have helped hundreds and hundreds of businesses in Los Angeles and throughout the US.

You can trust NEWMEDIA with full confidence. We are not one of those Los Angeles SEO companies that will run away in the middle of a contract due to a lack of business.

Transparency

NEWMEDIA follows a transparent policy where we share everything with our SEO clients in Los Angeles. We work together with our clients as business partners with a focus on constant communication, clear goals, and setting expectations that make it easy for us to keep things clear and transparent.

If there is an issue, we don’t hide it, rather we share it with the client and take full responsibility.

We send weekly reports with rank changes to our clients that are easy to understand without any fluff. Our SEO experts and reporting team generate graphical reports that even a 10 year old can read and understand.

Effectiveness and Efficiency

We have developed in-house systems and processes for SEO that make us extremely effective in what we do. The systematic SEO process we follow makes us efficient.

What other Los Angeles SEO companies do in weeks, we can do in days. Thanks to our processes that set us apart. Whether it be networks, connections, automation, tools, talent acquisition, or anything else, we know how to get it and how to use it optimally.

Whitehat and Ethical SEO

A major issue with Los Angeles SEO companies and digital marketers is that they usually can’t differentiate between white hat and gray hat SEO, and this puts their clients in trouble.

Google and other search engines have clearly defined guidelines for webmasters that keep you safe from penalties. This is what’s called white hat SEO, and this is what we do at NEWMEDIA to keep our clients safe.

Gray hat SEO consists of both white hat and black hat (prohibited) methods. For example, buying backlinks is a black hat SEO technique that a lot of businesses and Los Angeles SEO companies do without realizing its impact.

If you want to stay safe and ahead of your competitors, NEWMEDIA Los Angeles SEO agency is the right place for you.

Find Answers to Your

FREQUENTLY ASKED QUESTIONS

Can I Do SEO on My Own?

Yes, you can. If you know how search engine optimization works, you have the tools and resources, and you have hands-on experience with SEO, you can do it. Most solopreneurs, bloggers, and affiliates do SEO themselves.

However, businesses prefer outsourcing SEO to experts for better results and cost-effectiveness. A Los Angeles SEO agency like NEWMEDIA will take charge of your SEO while you can focus on other business processes.

How Much Should I Pay Someone for SEO?

It depends on what SEO services you are interested in. The cost to hire an SEO company varies and is based on several factors (e.g., industry, type of SEO, history, website age, project type and duration, backlink profile, etc.). Typically, the starting price for small business SEO services is $1,000 and it can go as much as $100K.

A better approach is to set clear goals for your SEO project and then get quotes from multiple SEO agencies and compare quotes. Pick a mix of cost and experience or you can get in touch with NEWMEDIA for your upcoming SEO project.

What Are the 3 Types of SEO?

The 3 types of SEO are:

  1. On-page SEO: It includes optimization techniques that are implemented on your website. You have full control over these practices such as HTML tags, content, image optimization, etc.
  2. Off-page SEO: It includes optimization techniques that are carried outside of your website. Link building is a part of off-page SEO where you can’t control what websites link to your content
  3. Technical SEO: It includes technical optimization that’s implemented on your website. Robots.txt management, website structure, and page load time optimization are examples of technical SEO.

How Much Does It Cost to Hire an SEO Agency in Los Angeles?

The average hourly rate is $50 per hour while the average starting price for SEO projects is $1,000 (which can go as high as $100K+). Use these prices as a ballpark, the actual SEO cost depends on several factors that include the type of SEO service needed, business size, budget, competition, history, project duration, industry, and others.

NEWMEDIA offers SEO in Los Angeles with competitive pricing. Feel free to get in touch with us and we will get back to you with pricing details based on your project.

Get Digital Marketing Services from

NEWMEDIA

NEWMEDIA has the best SEO team in Los Angeles that’s ready to serve you. We have worked with thousands of businesses in the last 25+ years and have grown large businesses to $1,000K per day in revenue.

Our Los Angeles SEO services will take your business to the next level in a record time. You can call us (213-330-3373) or visit our Los Angeles office to discuss your SEO project. We offer no-obligation free SEO consultation to better understand your project and how we can help your business grow.

Feel free to get in touch with us for a free SEO consultation here.