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Email has grown in popularity over the years to become one of the leading forms of communication in use today. It's also one of the most powerful modes of marketing available right now.
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Top 1% Global Leader Digital Agency
Ranked by Clutch 2023
Top 1% Digital Agency in United States
Ranked by UpCity 2022
Fastest-Growing Companies in the USA
4 Years in a Row
Top 1% Best Digital Marketing Award
Ranked by Expertise 2023
#2 Global Award Winner
Ranked by MASHABLE
Top 1% Award of Excellence Winner
Years 2020, 2021, 2022
500+ 5-Star Reviews in Google
Ranked by Our Customers
Top 1000 Global Digital Agency
Ranked by Clutch 2022
#1 Global Digital Agency
Ranked by Business Journal
Top Rated SEO Agency
Ranked by SEO Blog 2023
Top Ecommerce Development Company
Ranked by Selected Firms
Top Web Development Agency
Ranked by Design Rush
Klaviyo Experts to Enhance Your Email Marketing Strategy
Email has grown in popularity over the years to become one of the leading forms of communication in use today. It’s also one of the most powerful modes of marketing available right now.
Why? It’s all about reach. Statistics show that the number of email users worldwide now exceeds 4 billion. That number is only going to rise in the years ahead, as this chart from Statista shows.
No other form of digital marketing can reach such a vast audience. Even the biggest social media platforms like Facebook and Instagram aren’t able to boast the same number of active users as email can.
Its reach is unmatched, and if you make smart use of that reach, you can connect with a colossal audience. That can earn you more leads, more customers, more repeat sales, and, ultimately, more success for your firm.
However, making the most of email is easier said than done.
To truly maximize your ROI from email marketing campaigns, it’s best to utilize a marketing tool or platform like Klaviyo.
An all-in-one digital marketing solution, Klaviyo empowers eCommerce businesses to create and deliver personalized customer experiences via email, SMS, and other channels.
It’s a highly effective platform. But it can be tricky to utilize and optimize. That’s where the Klaviyo experts of NEWMEDIA come in. Read on to discover how we can help you maximize the ROI of your Klaviyo-powered email campaigns.
An Introduction to Klaviyo for Email Marketing
Before we look at how our Klaviyo experts can help you, it’s important to have an understanding of what Klaviyo is and why it’s worth considering.
As the Meritech Capital timeline below demonstrates, the history of Klaviyo goes back to 2012. That was when the two-man team of Andrew Bialecki and Ed Hallen founded the firm.
Together, Bialecki and Hallen hoped to create a platform that could help any online business develop better connections with its customers.
It took time for their idea to take hold, but now, Klaviyo ranks among the leading eCommerce marketing automation solutions.
Indeed, according to the latest figures, the company is worth in excess of $10 billion. It also boasts an impressive and ever-increasing number of users from a diverse array of industries and niches. That includes everything from fashion and lifestyle brands to construction companies and dropshipping brands.
In short, this is a proven and trusted provider of email marketing services, in addition to SMS marketing automation for retail, eCommerce, wellness spaces, and restaurants.
If you’re in any of these industries, Klaviyo and the Klaviyo experts of NEWMEDIA can help you reach new heights.
Benefits of Working with Klaviyo Experts
So far, you’ve seen a brief overview of Klaviyo. Now, let’s dig a little deeper, exploring some of the key features and benefits of this platform. We’ll also explore ways in which Klaviyo experts can help you make the most of those features.
Built with eCommerce in Mind
The eCommerce industry is growing bigger with every passing year, as the chart below from Precedence Research shows.
Given the ever-increasing value of this industry and the potential for profit that lies within, countless entrepreneurs are setting up online stores, eager to claim their slice of the pie.
Klaviyo can be a big part of that success. It’s designed with eCommerce stores in mind, with an array of helpful features and functions for those in the eCommerce business.
Some examples of those features include Klaviyo’s seamless Shopify integration, along with its advanced segmentation capabilities and detailed analytics (more on that below). With so much to offer, it should come as no surprise to learn that Shopify stores, on average, enjoy a 46% boost in revenue when switching to Klaviyo from other email platforms.
NEWMEDIA’s Klaviyo experts are perfectly placed to help eCommerce brands enjoy the biggest and best benefits this platform can provide.
Hundreds of Integrations and Peerless Compatibility
Today’s businesses don’t merely rely on one or two pieces of software to power their operations. Many of them use dozens of different apps and digital tools on a daily basis. But it can be tricky if those apps and tools don’t work well together or are incompatible with one another.
You might really want to use one particular platform to build your eCommerce business, for example, and a different app to aid with data management or customer reviews. But, if those tools won’t seamlessly function side-by-side, you’re left having to pick one over the other.
Fortunately, that’s not an issue when you work with Klaviyo and the Klaviyo experts of NEWMEDIA.
Boasting more than 300 integrations, this email marketing platform was created with compatibility in mind. It functions perfectly alongside all sorts of other apps and services.
Like Shopify, Amazon, Zendesk. HubSpot, Slack, Certify, Stripe, and SalesForce. From major eCommerce platforms like BigCommerce to CRMs like Zoho and review tools like TrustPilot, Klaviyo can handle them all.
With the help of NEWMEDIA’s Klaviyo experts, you’ll be able to continue using the tools you love while enjoying an edge in email marketing strategy.
In-depth Analytics
From eCommerce stores to blogs, a big part of running a successful online business is being able to track your performance. You have to dig into the data from time to time to see how well your company is performing (and the main areas in which it’s struggling to perform).
For that, you need in-depth reporting and analytics tools. This is particularly crucial for marketing, as analytics lets you see how well your campaigns are working and provides the info you need to make any necessary changes.
Luckily for Klaviyo users, this platform excels when it comes to analytics.
For email marketing, Klaviyo can track the performance of every message you send. It can monitor engagement levels, how much revenue your email campaigns are generating, and identify trends among your audience, too. It does the same for SMS marketing if you choose to invest in that as well.
But that’s not all.
Klaviyo goes much further than other similar tools by providing benchmark data in its analytics. That gives you a set of baseline figures to measure your company’s performance against. It’s super helpful to see how well your company is truly doing compared to the industry average.
What’s more, Klaviyo even offers predictive analytics, using advanced AI technology to predict when sales will be made and provide detailed impressions of individual customer value.
NEWMEDIA’s Klaviyo experts can harness the power of this incredible tech to help you fine-tune your customer journey and develop winning email marketing strategies.
An All-in-One Digital Marketing Solution
There are so many marketing apps out there to help you build successful email campaigns and raise awareness of your brand. However, it can be frustrating when you have to use dozens of different solutions for every aspect of your marketing strategy.
Often, it’s much easier to pick an all-in-one tool with a comprehensive set of features. Like Klaviyo.
So much more than a mere email marketing app, Klaviyo is a true all-in-one solution. You can use it to build effective and impactful SMS marketing campaigns, manage your mobile app push notifications, and even collect and display user reviews.
With its built-in AI components, web forms, reporting tools, custom email flows, and new features added on a regular basis, Klaviyo goes above and beyond what one would usually expect of an email automation system.
It’s got so much to offer, all at a very fair price, making it a great value proposition for small and growing companies.
NEWMEDIA’s email marketing experts can help you take full advantage of every part of this platform to reach your business goals.
Uncovering Growth Opportunities
Growth. It’s the No. 1 aim for business owners across various industries, as demonstrated by the Gartner graphic below.
It’s not hard to see why so many business owners are eager to build up their brands. With growth comes stability, security, and, of course, the potential for much greater profits and success.
But growth goals aren’t always easy to reach. You need the right tools for the job to uncover growth opportunities and take advantage of them.
Again, this is an area where Klaviyo’s powerful technology can assist you, in more ways than one.
Firstly, Klaviyo’s amazing analytics (detailed above) are so effective when it comes to spotting potential areas for growth. They provide so much information that it’s easier than ever for firms to find out where they should invest more time, energy, and resources in order to enjoy better returns.
But there’s more to it than that. With its excellent SMS and email marketing tools, built around fostering deeper and stronger customer bonds, Klaviyo can fuel customer loyalty. It keeps people coming back to your brand again and again, leaving positive reviews, and recommending you to the people they know.
Advanced Marketing Automation
Automation.
It’s not just a buzzword. It’s a powerful force in modern technology, capable of taking tedious, time-consuming tasks out of the hands of workers and saving companies immense amounts of time, money, and resources.
Email marketing automation, in particular, has so many benefits to bring to the table.
With Klaviyo’s email automation, you can automatically send out messages to customers when certain conditions are met. For example, when they sign up for your newsletter. Or if they make a purchase. You can even configure Klaviyo to deliver “Happy Birthday” messages to your loyal customers, or cart abandonment emails to try to recapture lost sales.
Our Klaviyo expert team will help you enjoy all the advantages of email automation. We can establish email automation flows that match your business needs just right to engage and captivate your audience, without overwhelming them.
Specific Segmentation for Audience Targeting
Another unique selling point of Klaviyo is its remarkably advanced audience segmentation capabilities. There are very few other pieces of email software that can match this one when it comes to in-depth audience research and organization.
It empowers users to make and manage email lists to create concentrated, targeted campaigns for different groups within their audience.
You can segment users according to their location, for example. Or their gender, their behavior, their engagement levels with your company, and so on. With Klaviyo, the options simply go on and on, and the benefits of this cannot be understated.
Smart segmentation can lead to huge increases in customer lifetime value, along with engagement rates and click-through rates for your email marketing strategy.
However, to truly make the most of Klaviyo’s segmentation, you have to work with the pros. NEWMEDIA’s email marketing specialist team can help you craft precise, targeted mailing lists to maximize your ROI for all email campaigns.
Cutting-Edge Technology
Technology doesn’t stand still. It’s always in a state of evolution, with new innovations and inventions helping us get things done faster, better, and more efficiently than before.
AI, for example, is one of the latest and most talked-about emerging technologies, and it’s proving to be very valuable for marketing.
As such, as this Influencer Marketing Hub infographic shows, an increasing number of companies are investing in AI.
Klaviyo is also getting involved with the AI hype.
The results? Increased levels of customer lifetime value. Detailed predictive analytics that help you plan out your business budget. Minimized risks of churn. And even automatically AI-generated and optimized email and SMS copy to send out to your mailing lists with minimal effort required.
In short, Klaviyo is fully embracing AI to deliver spectacular benefits for its subscribers.
This is just one way in which this company sits at the cutting edge of technology. It’s always looking for fresh ideas and innovative ways to improve its offerings and empower its customers. With the help of NEWMEDIA’s Klaviyo expert team, you’ll be able to utilize those exciting innovations to boost revenue and grow your business.
Beautiful and Varied Email Templates
Every day, hundreds of billions of emails are sent and received.
The average person receives approximately 120 messages per day. No sooner have they cleared out their inboxes from one set of messages than a whole bunch of new ones arrive.
As such, since people have so many emails to read through daily, a lot of them get deleted after only a quick glance. In other words, if you want people to truly engage with your messages, you have to make sure they’re as attractive, appealing, and attention-grabbing as possible.
Once again, Klaviyo can help.
Not only does this platform boast some of the finest email automation technology in existence today, but it also has a library of beautiful email templates for users to pick from when crafting their marketing campaigns. There are also SMS and form templates. Over 100 of them in total, in fact.
Thanks to this, creating eye-catching emails is a straightforward process with Klaviyo, especially with an expert team of email marketing pros by your side.
How NEWMEDIA's Klaviyo Experts Can Help You Excel in Email Marketing
So far, you’ve seen some of the many SMS and email marketing benefits that Klaviyo can bring from the hands of NEWMEDIA’s Klaviyo expert team. But you might still be unsure about what specific email marketing services we offer and how, specifically, we can harness the power of Klaviyo to help your brand.
Let’s take a look at just some of the services we provide.
Email Optimization
At its core, Klaviyo is an email marketing platform. It’s designed to help users create and implement masterful email marketing strategies that get real results in terms of engagement, leads, and sales.
As experts in digital marketing, NEWMEDIA can help you make full use of Klaviyo’s tools to elevate your email marketing efforts.
We can use Klaviyo email templates to create the most engaging and optimized messages. Harness the power of Klaviyo AI to create the most compelling subject lines and body copy. Establish custom email flows to appeal to every part of your target demographic.
We also bring years of experience in content creation, which we can use to write emails that capture your audience’s attention. This should result in more emails opened, more people subscribing to your newsletters, and greater conversion rates over time.
Establishing Additional Marketing Channels
As well as being useful for email marketers, Klaviyo also supports additional marketing strategies and methods. Like SMS, which is fast becoming one of the most effective forms of connecting with today’s audiences.
Klaviyo’s advanced SMS marketing solutions help you establish and foster meaningful relationships with your most valuable customers. With the experience and expertise of NEWMEDIA on your side, the benefits of this will be multiplied. You’ll have a better chance of gaining repeat business, positive recommendations, and loyal, long-term buyers.
What’s more, NEWMEDIA can leverage our expertise in other channels, like social media marketing, to take your campaigns even further. Plus, we can utilize the other features provided by the Klaviyo platform, like mobile push campaigns for those with their own mobile apps.
In short, we can take your marketing to new levels, through a combination of Klaviyo’s tech and our own proven strategies.
A/B Testing
A/B testing is another function of the Klaviyo platform that NEWMEDIA’s expert team is well-equipped to deal with.
For the uninitiated, this form of testing involves running two (or more) separate versions of an email (or other piece of marketing) and tracking the performance of each one. It’s a way of finding out which method works best and gets the best traction with your audience, so you know which one to invest more time in.
As the data above shows, A/B testing is used by a lot of companies in many areas of their operations.
Through Klaviyo, NEWMEDIA’s team can run A/B tests of different emails and SMS messages. We can experiment with alternative subject lines, layouts, and contents to figure out which ones work best. This helps us paint a clearer picture of your target audience and understand their responses on a deeper and more intimate level.
Software Integration to Simplify Your Email Campaigns
As explained earlier on, a big benefit of working with Klaviyo for your email campaigns is how well it integrates with other pieces of software.
But just because it plays nicely with other apps, that doesn’t necessarily mean it’s always easy to set them up to work side-by-side. Often, even with Klaviyo’s flexible APIs, it takes a certain level of technical experience to integrate this platform with other elements of your tech stack.
Again, NEWMEDIA is there to help. Our seasoned pros can take the necessary steps to integrate Klaviyo with your existing eCommerce platform, CRM, helpdesk, payment platforms, and other apps.
Building Automated Flows to Meet Your Email Marketing Goals
Automation is another massive selling point of Klaviyo, and its potential benefits are numerous.
But there’s much more to automation than simply clicking a few buttons and setting up some automatic emails. You have to develop a strategy, find the best ways to harness automation to save your company time and resources and fine-tune your approach to maximize customer satisfaction.
That’s where we come in.
NEWMEDIA knows the intricacies of email automation. We understand how it can be used effectively, and we know the common obstacles that many users stumble over when trying to set it up.
Thanks to that, we’ll be able to establish the most optimal automated workflows to suit your business’ situation and your clients’ needs. We’ll boost your efficiency, save your staff from hours of tedious work, and help you reap the rewards of successful automation management.
Using Reporting and Analytics to Fine-Tune Your Email Strategy
Above, we highlighted the importance of reporting and analytics tools. They’re so crucial in helping you find out more about your business’s performance and the responses and behavior of your customers.
But, once again, it requires a certain level of experience and understanding to truly get value out of analytics.
Anyone can look at reports and bits of data. But only true experts know how to read it. How to spot the trends, identify the patterns, and discover actionable insights.
That’s what NEWMEDIA can do for you. We’ll delve deep into the analytics from your Klaviyo campaigns, finding out what’s working, and what’s not, and then figuring out the next best steps to improve your results.
Creating and Segmenting Mailing Lists
Yet another area in which we can help you make more of your email marketing with Klaviyo is through the platform’s advanced segmentation capacities.
Marketing segmentation can make all the difference in the effectiveness and result of any campaign. That goes for email marketing, SMS marketing, and more.
If you send the same message out to 1,000 people of different ages and backgrounds, you’ll get a lot of different responses. But if you divide those 1,000 people into smaller, connected groups, and then tailor your content accordingly to suit each one, you can enjoy much more engagement.
Klaviyo is perfectly designed to make the most of segmentation, but you still need email marketing experts on your side to truly maximize the potential of this approach.
The NEWMEDIA team can carry out deep audience research to understand the demographics you’re targeting. From there, we can create custom mailing lists and identify the ideal ways to target your customers, based on aspects like age, background, location, and so on.
Choose NEWMEDIA's Klaviyo Expert Team to Maximize Your Email Marketing Potential
As you can tell by now, Klaviyo is a super solution for those seeking to get more from email marketing. With the help of this platform, you can reach far more people on a much deeper level than you would without it. With time and patience, that should lead to more sales and stronger conversion rates.
But, to enjoy the very best odds of your success, you need to team up with trusted Klaviyo experts, like NEWMEDIA.
We're No. 1
That’s not a boast. It’s a fact. Leading company ranking sites like Clutch and UpCity rank NEWMEDIA among the world’s top digital marketing firms.
We Work With the Best
Instantly-recognizable companies such as Ford and CBS have chosen us as their digital marketing partners. We know what it takes to drive sales and success for any firm, from the freshest startup to the most established Fortune 500 brand.
We Go Above and Beyond
Along with Klaviyo-related services, you can also count on NEWMEDIA to offer assistance with other aspects of your marketing efforts. SEO. PPC. Content creation. Video production. We aim to be your complete marketing partner.
Interested?
So, if you’re ready to enjoy all the advantages of Klaviyo, we’re ready to hear from you! Send a message to [email protected] today and talk with our team to learn more about how we can help.