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Email has grown in popularity over the years to become one of the leading forms of communication in use today. It’s also one of the most powerful modes of marketing available right now.

Why? It’s all about reach. Statistics show that the number of email users worldwide now exceeds 4 billion. That number is only going to rise in the years ahead, as this chart from Statista shows.

No other form of digital marketing can reach such a vast audience. Even the biggest social media platforms like Facebook and Instagram aren’t able to boast the same number of active users as email can. 

Its reach is unmatched, and if you make smart use of that reach, you can connect with a colossal audience. That can earn you more leads, more customers, more repeat sales, and, ultimately, more success for your firm.

However, making the most of email is easier said than done.

To truly maximize your ROI from email marketing campaigns, it’s best to utilize a marketing tool or platform like Klaviyo.

An all-in-one digital marketing solution, Klaviyo empowers eCommerce businesses to create and deliver personalized customer experiences via email, SMS, and other channels.

It’s a highly effective platform. But it can be tricky to utilize and optimize. That’s where the Klaviyo experts of NEWMEDIA come in. Read on to discover how we can help you maximize the ROI of your Klaviyo-powered email campaigns.

Before we look at how our Klaviyo experts can help you, it’s important to have an understanding of what Klaviyo is and why it’s worth considering.

As the Meritech Capital timeline below demonstrates, the history of Klaviyo goes back to 2012. That was when the two-man team of Andrew Bialecki and Ed Hallen founded the firm.

Together, Bialecki and Hallen hoped to create a platform that could help any online business develop better connections with its customers.

So far, you’ve seen some of the many SMS and email marketing benefits that Klaviyo can bring from the hands of NEWMEDIA’s Klaviyo expert team. But you might still be unsure about what specific email marketing services we offer and how, specifically, we can harness the power of Klaviyo to help your brand.

Let’s take a look at just some of the services we provide.

As well as being useful for email marketers, Klaviyo also supports additional marketing strategies and methods. Like SMS, which is fast becoming one of the most effective forms of connecting with today’s audiences.

Klaviyo’s advanced SMS marketing solutions help you establish and foster meaningful relationships with your most valuable customers. With the experience and expertise of NEWMEDIA on your side, the benefits of this will be multiplied. You’ll have a better chance of gaining repeat business, positive recommendations, and loyal, long-term buyers.

What’s more, NEWMEDIA can leverage our expertise in other channels, like social media marketing, to take your campaigns even further. Plus, we can utilize the other features provided by the Klaviyo platform, like mobile push campaigns for those with their own mobile apps.

In short, we can take your marketing to new levels, through a combination of Klaviyo’s tech and our own proven strategies.

A/B testing is another function of the Klaviyo platform that NEWMEDIA’s expert team is well-equipped to deal with.

For the uninitiated, this form of testing involves running two (or more) separate versions of an email (or other piece of marketing) and tracking the performance of each one. It’s a way of finding out which method works best and gets the best traction with your audience, so you know which one to invest more time in.

As the data above shows, A/B testing is used by a lot of companies in many areas of their operations.

Through Klaviyo, NEWMEDIA’s team can run A/B tests of different emails and SMS messages. We can experiment with alternative subject lines, layouts, and contents to figure out which ones work best. This helps us paint a clearer picture of your target audience and understand their responses on a deeper and more intimate level.

Yet another area in which we can help you make more of your email marketing with Klaviyo is through the platform’s advanced segmentation capacities.

Marketing segmentation can make all the difference in the effectiveness and result of any campaign. That goes for email marketing, SMS marketing, and more. 

If you send the same message out to 1,000 people of different ages and backgrounds, you’ll get a lot of different responses. But if you divide those 1,000 people into smaller, connected groups, and then tailor your content accordingly to suit each one, you can enjoy much more engagement.

Klaviyo is perfectly designed to make the most of segmentation, but you still need email marketing experts on your side to truly maximize the potential of this approach.

The NEWMEDIA team can carry out deep audience research to understand the demographics you’re targeting. From there, we can create custom mailing lists and identify the ideal ways to target your customers, based on aspects like age, background, location, and so on.