Amazon search engine optimization SEO services.

Wouldn’t it be nice to have a partner?

A partner that could provide you with all of the SEO tools you need – and show you how to use them – while helping you design growth strategies that lead to your business scaling up and making more money.

NEWMEDIA can be that partner.

Specifically, we’re a HubSpot partner agency, which makes us the HubSpot experts capable of helping you turn this powerful online platform into the marketing and sales hubs your business needs to grow.

If you’ve dabbled in online marketing before, you may have already come across HubSpot. The company produces a ton of content – we’ve even used them for research before – and they’re one of the market leaders in terms of offering relevant information that helps small businesses navigate the murky world of digital marketing.

But that’s only a small part of what HubSpot does.

Its main service is providing a customer relationship management (CRM) suite – a powerful tool that enhances everything from your relationships with your clients to your internal sales and marketing processes.

This tool is divided into six core “hubs”:

So, you have an idea of what HubSpot can do for your business in terms of being a CRM – and much more – to help you make sales and manage your operations. But you still don’t know what a HubSpot partner is or what they do.

On the basic level, HubSpot created its “Solutions Partner Program” for businesses like NEWMEDIA. That program allows us to handle the HubSpot onboarding process – in addition to ongoing use of the platform – on behalf of and in tandem with our clients.

“Why should I bother looking at HubSpot agencies at all?” you might wonder to yourself. “I could do it all myself. HubSpot doesn’t have a requirement for me to have a partner, and I’d spend less using the platform myself than I would be hiring an agency to do it.”

You’re right… To an extent.

Yes, you’ll save some money by digging into the many HubSpot services yourself ahead of working with a partner. But those savings soon get swallowed up by the sheer amount of time you’ll spend learning about HubSpot – and adapting to its regular changes – just to get even the most basic of operations up and running.

Technology gives you the opportunity to take so much laborious manual work off your employees’ plates, leaving them free to focus on revenue-generating activities that will help your business scale.

And yet, most companies barely use that technology in their marketing:

Only a quarter of businesses – 25% – say that they make “extensive use” of marketing automation, with the rest either making limited use or none at all. That’s a problem for 75% of companies – they’re wasting time and money on constantly repeating simple tasks that the right platform could handle on their behalf.

But that also represents an opportunity for your business.

If you embrace marketing automation – such as automatic scheduling of email campaigns – into your processes, you take a huge step ahead of the companies that are still toiling away with spreadsheets and manual campaigns.

A HubSpot agency helps you to implement this marketing automation.

Working with you to define your project scope, NEWMEDIA highlights the specific tools within HubSpot – along with any integrations – that you can use to supercharge your marketing and save time for your people.

Marketing and sales are two sides of the same coin. You can’t have one without the other. Your marketing teams bring in prospects for your salespeople to convert.

It’s a system that’s as old as business itself.

And it’s a system that doesn’t work as well as it should for the vast majority of companies:

Marketing Week points out that the average company only achieves 16% alignment between its sales and marketing departments, which can cause major problems if you’re looking to scale. As the online magazine points out, this lack of alignment often results in your marketers talking to different buyers than your salespeople do – especially in the B2B environment – which makes it difficult to build a cohesive strategy for convincing those buyers to say “yes” to your offers.

Enter HubSpot and your HubSpot agency partner.

One of the key benefits of HubSpot as a platform is that it’s a centralized CRM that incorporates your marketing and sales departments. Everybody has access to the same data about existing and potential clients. The result? No miscommunications that lead to losing clients or wasting time speaking to the wrong people.

Never underestimate the power of a strong inbound marketing campaign:

According to Zipdo, the average cost per lead generated by inbound marketing is 62% lower than an equivalent lead generated by outbound marketing. That’s a massive difference – one that could add up to thousands of dollars saved that you can then spend in other areas of your company.

The trick lies in bringing all of your inbound marketing efforts together.

SEO, content, emails, social media, marketing automation. It all ties into creating an inbound marketing strategy that works for your business and – crucially – every one of those approaches can be handled via HubSpot. You’ll see this in the Content and Marketing Hubs, both of which enable your business to generate the type of inbound marketing that results in cheaper leads.

The NEWMEDIA HubSpot agency comes into its own here.

Not only do we help you coordinate your inbound marketing campaigns using HubSpot’s tools, but we also understand how to build effective campaigns. After all, we’re exceptional digital marketers – skills around which all inbound marketing is built – so we can help you develop, implement, and expand your campaigns for amazing results.

Now that you can see the benefits that having the support of a HubSpot agency brings to your business, there’s another question to answer:

What does NEWMEDIA do, exactly?

We break our work in HubSpot down into six services.