Amazon search engine optimization SEO services.
Content
Writing
Content is king. It's a saying that's as old as the very concept of digital marketing, and it's as true today as it's ever been. Your customers want to see amazing content - that maintains a consistent brand message while being genuinely useful to them across the boards.
Let's get started!
Top 1% Global Leader Digital Agency
Ranked by Clutch 2023
Top 1% Digital Agency in United States
Ranked by UpCity 2022
Fastest-Growing Companies in the USA
4 Years in a Row
Top 1% Best Digital Marketing Award
Ranked by Expertise 2023
#2 Global Award Winner
Ranked by MASHABLE
Top 1% Award of Excellence Winner
Years 2020, 2021, 2022
500+ 5-Star Reviews in Google
Ranked by Our Customers
Top 1000 Global Digital Agency
Ranked by Clutch 2022
#1 Global Digital Agency
Ranked by Business Journal
Top Rated SEO Agency
Ranked by SEO Blog 2023
Top Ecommerce Development Company
Ranked by Selected Firms
Top Web Development Agency
Ranked by Design Rush
Top 1% Global Leader Digital Agency
Ranked by Clutch 2023
Top 1% Digital Agency in United States
Ranked by UpCity 2022
Fastest-Growing Companies in the USA
4 Years in a Row
Top 1% Best Digital Marketing Award
Ranked by Expertise 2023
#2 Global Award Winner
Ranked by MASHABLE
Top 1% Award of Excellence Winner
Years 2020, 2021, 2022
500+ 5-Star Reviews in Google
Ranked by Our Customers
Top 1000 Global Digital Agency
Ranked by Clutch 2022
#1 Global Digital Agency
Ranked by Business Journal
Top Rated SEO Agency
Ranked by SEO Blog 2023
Top Ecommerce Development Company
Ranked by Selected Firms
Top Web Development Agency
Ranked by Design Rush
Leading SEO Content Writing Services
Content is king.
It’s a saying that’s as old as the very concept of digital marketing, and it’s as true today as it’s ever been. Your customers want to see amazing content – that maintains a consistent brand message while being genuinely useful to them across the boards. Your web pages. Socials. Blog. Ads. They all live and die by the quality you inject into them. You could even argue that your digital marketing strategy as a whole hinges on the quality of your content.
When your words don’t say what they need to say, your prospects are far less likely to become customers.
That’s where professional content writing services come into play.
With the right content marketing agency by your side, you transform your website, social media posts, and any other aspect of your business that requires copy into lead generation machines.
What Is Content Writing, Exactly?
It would be easy to say that the clue is in the name – content writing is about, well, writing content.
But there’s a little bit more to it than that, at least from a digital marketing perspective. A content writing service provider does more than bash out a few paragraphs of text before calling it a day. They write with a purpose.
What that purpose is depends on your business.
For instance, an SEO content writing service focuses on creating web copy and blog posts – as well as tweaking your existing content – to ensure it’s properly optimized for search engines. If you’re looking to drive traffic via ads, an ad copywriter specializes in creating pithy short-form copy that’s relevant to what you do and draws visitors to your website.
Other companies may care more about branding, meaning their purpose is to ensure their content has, and maintains, a clear and cohesive message.
Often, content writing services combine different approaches, and may even serve multiple purposes.
But it’s purpose that is the unifying thread. You’re not hiring freelance writers to create a handful of articles when building a content marketing strategy. You’re defining what you need – be it SEO articles, web content creation, or whatever may be – and having it created by a content writer who understands the precise purpose behind the words they write down.
What Can The Right Content Writing Agency Do For Your Business?
All of this talk about purpose leads us to an obvious question:
What purpose do content marketing services and their content writers serve for your business?
We’ve boiled the many benefits of working with a content agency down into the five key things that the right web content writers can achieve on behalf of your business.
Drive Organic Traffic to Your Website
In 2023, the vast majority of websites received absolutely zero traffic from Google. Zero. Nada. Zilch!
All told, this study from Ahrefs – which examined over 14 billion web pages – found that 13.6 billion of them get no organic traffic at all. And of those that do get traffic from Google, only about 60 million of them get 100 visits or more.
That’s a terrible ratio of effort placed into creating content for a website and the actual return – in terms of site visits – that content achieves.
So, why does this happen?
Usually, it’s because the business itself writes its website content, meaning the copy it puts out isn’t optimized properly for search engines. That doesn’t mean it’s poor writing. Often, websites will contain perfectly fine content and still get no organic traffic. It just means that the content isn’t structured – through the use of keywords, headings, and appropriate imagery – in a way that makes search engines believe that the writing is something that’s worth promoting to their users.
The problem – of course – is that organic traffic is the lifeblood of a good digital marketing campaign. If you don’t have it, that’s a clear sign that your business isn’t visible in search engines. And if you’re not appearing in searches, you end up severely limited in terms of who you can market your services to via your website.
Only the people who already know the site exists will end up visiting it.
That brings us to one of the chief benefits of working with content marketing agencies – they create fresh content (as well as edit and upgrade your existing content) to ensure it attracts organic traffic. Through traffic comes interest from prospects, with that interest evolving into purchases over time.
Develop a Defined Content Strategy
Let’s say that you’re writing content for your website without the help of a content writing company. You even get a little bit of traffic – albeit in drips and drabs – so something must be going at least a bit right.
And it may well be. A good blog post or web page can attract traffic even without the help of professionals. The problem is that you may not be writing that content based on a strategy. What is the content’s purpose? How often do you post? Where do you post, when, and what do you provide on the various channels on which your business is present?
If you can’t answer those questions, you likely don’t have a content marketing strategy. But fear not – you’re not alone:
Neil Patel points out that only 48% of small businesses in the B2B sector have any sort of strategy behind the content they put online. The rest either don’t have a strategy or – in the case of 5% of small businesses – aren’t even sure if a strategy is in place. To us, that’s as bad as not having a strategy. And you can’t exactly follow a strategy that you don’t know exists, after all.
It’s through strategy creation that you see content writing agencies start to offer more than simple content creation. A good content writer can tell you the “whys” and “hows” behind every piece they create. They’ll create schedules – often breaking down content posting into specific times and topics a post needs to cover – and can explain how the content they create serves the ultimate goal your business has for creating content in the first place.
Let’s put it like this.
There’s a vast ocean of online content out there, with occasionally blog posts being just tiny drops in that ocean. Having a strategy turns those drops into waves that actually have the potential to impact your customers – and your company’s revenue – over the long haul.
Grow Your Online Authority to Build Trust with Customers
We mentioned marketer Neil Patel when talking about building a content strategy – even going so far as to use one of his stats to demonstrate our point – and he’s an interesting person to look at when it comes to the concept of authority.
Simply put, he has it.
Patel has spent at least a decade pumping out content related to the online marketing industry. His information is well-sourced and often uses statistics he’s researched himself, and he’s become a go-to name in the digital space. Thanks to that, he not only gets a ton of organic traffic to his websites but he’s so trusted through his content distribution that he’s become one of the most trusted web content writers on the internet.
That’s what authority does – it engenders trust in your customers. And it’s easy to demonstrate just how vital that trust is with this stat from Haiilo:
More than four-fifths of your audience needs to feel some level of trust toward your business before they’ll even consider buying from you. And now that almost everybody is online, that trust comes from one main source:
The content relating to your brand that’s on the web.
You can’t control some of that content. Customer reviews and social media posts – not those made by your company – are user-generated content that will naturally factor into a potential customer’s decision-making process. But you do have content sources you control, your website being chief among them. And it’s here where quality – and thus, the authority that builds trust – comes into play:
Almost three-quarters – 71% – of people say that poor quality content makes them trust a brand less. If the trust isn’t there, then neither are the purchases. And it’s here that professional content writers for websites really make their strengths known.
They understand how to write content – with appropriate research and input from you – that creates the trust that leads to people wanting to buy from you.
Generate Leads Through SEO Writing Services
Growing directly from generating trust within your target audience comes something that all businesses want to do:
Getting more leads.
Lead generation is a huge challenge – as it was before the advent of the internet – with these stats from Smart Insights demonstrating the scale of the problem:
An enormous 63% of marketers claim that generating leads – as well as getting the organic search traffic that typically results in more leads – is the biggest challenge they face today. That’s ahead of developing brands, building a social presence, and almost any other marketing activity you can think of. And that’s because lead generation is all about the trust and authority we spoke about earlier – people only want to buy from you if they trust that you can deliver on your promises.
So, where do content writing companies fit into all of this?
We’ve already covered the trust aspect, so let’s look at your content from a different angle:
How well does it sell your business – and what it does – to the people who read it?
That concept of “selling” yourself goes beyond writing quality content that people find useful. It extends into how you sell yourself on the back of that content, with a balance in play based on who’s reading the content in the first place. For instance, do you know the difference between creating a subtle CTA – such as leading somebody to another article – for a reader who’s just discovered your company versus a harder sell when writing for somebody who already knows who you are and is on the edge of buying?
Most don’t.
They treat every piece of content as though their content has to generate leads directly when the reality is that much of their content should actually focus on nurturing ahead of selling. Build the trust first, and go for the lead later.
To make that approach work, you need somebody who can help you with content strategy development. That’s where NEWMEDIA comes in – we create content that both generates leads directly and moves new prospects through your marketing funnel so they can become leads in the future.
Subject Matter Expertise That Keeps Your Content Fresh
There’s a common misconception surrounding SEO content writers and the work that they do for websites:
It’s a one-and-done thing.
In other words, a writer creates a piece of content and, if it does well in search engine rankings when it’s first published, is likely to do well forever.
That can happen – assuming you’re lucky enough to strike upon a truly evergreen topic – but in most cases, the content you published a few years ago may not perform as well today as it did then.
Why?
There are two reasons, the first being that Google – along with other search engines – constantly tweak and change the algorithms they use to rank the content they crawl:
Moz – another major name in the digital marketing world – tracks Google’s search changes annually. The above chart shows that Google has gone from making 375 algorithm changes in 2009 (which is a high enough number as it is) to a staggering 4,725 in 2022. Every single one of those changes, no matter how small, has the potential to impact your existing content.
The second reason is that Google is always looking to serve something fresh to its users. It wants the most up-to-date content because new content is more relevant than old content.
Combine constant tweaks that change what SEO-optimized content even means with that need for freshness and you have a recipe for content stagnation. And it’s here where the expert writers from an agency from NEWMEDIA come in. As well as writing new content, they can refresh and update your existing copy so that it adapts to changes in your industry and in search engines themselves.
Our Content Writing Service - What NEWMEDIA Offers to Businesses
You know what can happen when you work with an agency that can deliver high-quality content writing. But what about specific services? What can NEWMEDIA do to fulfill all of your content writing needs?
Check out our services.
Web Content Writers
Web content isn’t just about knocking out a few paragraphs along with some product descriptions. It’s about optimization. Structure. Communicating what you do – and what makes it so special – to your audience. And if you get it wrong, the consequences can be disastrous:
There are a few stats here, but the one that deserves your attention relates to content structure – 34.6% of people will leave a website if its content isn’t structured well. It doesn’t even matter if you otherwise have compelling content. People will leave if it doesn’t look the way they need it to look.
That’s where NEWMEDIA comes in. We not only write engaging content that’s designed to get leads, but we structure it in a way that makes sense for your website.
Quality Content Designed for Search Engines
We refer you back to a stat we shared earlier when it comes to designing content for search engines:
Approximately 96.55% of web pages get absolutely no organic search traffic from Google.
That means the vast majority of websites contain content that isn’t designed for achieving solid search rankings which – as is the case with the content structure problem mentioned earlier – makes the content’s quality irrelevant. A great piece isn’t going to do much if nobody wants to read it.
Through our content optimization service, we don’t just write the sort of web-based content that builds the trust your potential customers need to have in you before they buy. We optimize it. We ensure the piece attracts high-quality backlinks. And make sure that content is going to rank well in search engines through the strategic use of keywords and by writing to Google’s EEAT standards.
Content Marketing Strategy Creation
Do you remember what we said earlier about the lack of content marketing strategy in most businesses? If not, here’s a reminder:
Over half of businesses either have no content marketing strategy or simply don’t know if one exists within their companies. That lack of strategy is the enemy of content quality – how can you conduct any kind of quality assurance on what you write if you take a scattershot approach to writing it?
With our strategy creation services, we equip you with a roadmap – fueled by a combination of our technical expertise and your knowledge of your industry – so you know what content you’re posting, when, and (most importantly) why!
Target Audience Selection
Do you know what your customers actually want from your content? HubSpot asked that question to a group of marketers, and they delivered the following answers:
There’s a lot of info that marketers want to know about their audiences here, with 38% pointing out that interests and hobbies are key. Shopping habits come in a close second – 37% of marketers saying that information is important – with product interest and purchase history also ranking highly.
Now, we have another question – do you know this information about your audience?
If you said “no,” then all of your marketing campaigns, not just your content writing, are going to suffer because you don’t know enough about to people to whom you’re trying to sell. Enter NEWMEDIA’s target audience service – we help you determine who you’re writing content for so the copy we create actually lands as it’s supposed to with your audience.
Press Releases
You need to get something out into the world. Maybe you have a new product coming up – with a set release date – and you want to ensure people know about it. Or there’s a major change happening in your company. One that will be transformative not only for your brand but the way your customers interact with you.
Whatever the case may be, you need to get the word out. And there’s no better way to do that than with a press release:
As Business2Community points out, 100% of journalists say that press releases are their main sources when searching for stories on which to report. That’s where NEWMEDIA comes in. Not only do we provide the copy for your press releases – offered in a timely manner so you can make announcements as and when needed – but we make sure that the copy lands on the PR websites that journalists use.
The result?
Your press releases become more than standalone announcements about your company. They transform into the sources that journalists use to get your business on major news outlets and in industry-specific publications.
Blog Writing
Writing blog content takes time. A lot of time:
HubSpot points out that the average B2C company takes three hours and 41 minutes to write a 1,300-word piece. B2B bloggers go even longer – they average four hours and 38 minutes for every 1,460-word blog post. That’s hours of time being taken away from whoever you’ve assigned blog writing duties to within your company.
Those are hours they could spend serving your clients.
So, why not take the burden of blogging off your employees’ shoulders? Let NEWMEDIA handle it. Not only do we have professional copywriters – who can deliver posts faster than the averages mentioned above – but we also know how to tailor your blogs so they do just as well in search engines as they do with your clients.
Keyword Research
Why is keyword research so vital to the success of your content, particularly content that you’re going to post on your website?
The simple answer is that keywords are the lifeblood of search engine optimization (SEO). They’re what your potential website visitors use to find you – every term typed into a Google search is a keyword of some description – which means your content has to feature them.
That’s why marketers spend so much of their time researching the right keywords:
Over a third of SEO professionals say that most of their time goes into delving into the massive numbers of potential keywords their clients might use to find the shining keyword stars that drive the most traffic. We handle that research for you – ensuring the keywords most relevant to your business are inserted into your content – so you get the traffic you need to create new leads for your business.
Content for Social Media Marketing
Think of any form of social media as a content creation platform – every social media site lives and dies on the quality of the content that people post onto it. Your job, as a business owner, is to take advantage of the popularity of these platforms by creating content that has something of value to offer while still working within the confines of that platform’s makeup.
If you’re using Facebook, you might need longer posts that tell stories. For Twitter, you need something short, sharp, and to the point (while also being entertaining to your audience). The point is simple – every social media platform needs a different type of content.
NEWMEDIA can create it all.
And just in case you’re wondering why that’s so important, check out this chart:
HubSpot points out that 59% of businesses reported making more sales via social media in 2023 than they did in 2022. That can only happen when the content you’re posting aligns with what your online users want to see.
Ad Copy
You can’t take the same approach to writing ad copy as you do to creating blog articles. Elements of SEO copywriting are still important – especially when it comes to keywords – but your online ads only give you a handful of words to work with.
You need to make those words count.
Your customers are telling you precisely that when they describe the reasons they have for clicking on online ads:
Exactly a third of people say they click on ads because the ads answer questions. About 20% say they’ll hit an ad simply because it comes first in their search results, with a similar number saying that titles, descriptions, and imagery being compelling is enough for them to hand over that all-important click.
The simple message is that your ad copy matters when it comes to getting clicks – something that NEWMEDIA understands and can account for with its ad copy creation service.
White Papers
We mentioned earlier that content writing services can provide your business with something that is akin to gold dust in the online marketing space:
Authority.
Authority breeds trust, and with that trust comes sales. And there may be no better way to gain authority among your customer base than by publishing white papers. These documents – which are often more technical than web copy and blog posts in nature – are loaded with compelling research that’s designed to make your company stand out as a major player in its industry.
But that’s not all – white papers hit every stage of the marketing funnel:
For every dollar you spend on sending emails, you can expect 40 dollars in return – almost twice as much as you get from SEO content writing. That’s not to say you need to abandon SEO in favor of emails. Far from it. Rather, your content marketing strategy should incorporate both so that you’re getting leads from all angles.
That’s where NEWMEDIA comes in. With our email writing services, we craft emails for all stages of your marketing funnel, in addition to helping you find and use the tools that automate the sending of those emails.
High-Quality Content for Emails
Email isn’t dead.
If anything, it’s stronger than ever, at least from an ROI perspective:
For every dollar you spend on sending emails, you can expect 40 dollars in return – almost twice as much as you get from SEO content writing. That’s not to say you need to abandon SEO in favor of emails. Far from it. Rather, your content marketing strategy should incorporate both so that you’re getting leads from all angles.
That’s where NEWMEDIA comes in. With our email writing services, we craft emails for all stages of your marketing funnel, in addition to helping you find and use the tools that automate the sending of those emails.
Trust NEWMEDIA for Your Content Writing Needs
Now you know the power of written content for digital marketing. All that’s left is a simple task:
Find writers who can deliver the content your business needs.
We say that’s a simple task because you’ve already found your content writing team.
SEO Content Writing Agency
NEWMEDIA is the ultimate ad agency to work with, providing a wide range of proven marketing and advertising services. From SEO to influencer ads, PPC management, and beyond, our extensive advertising expertise is exactly what your company needs to take the next step in its development.
Experience You Can Trust
Trusted by Fortune 100 firms and non-profits alike, NEWMEDIA takes a client-first approach to every project. We work closely with our clients to identify their needs, find their targets, and figure out the ideal path to achieve their objectives.
Always Ready
So, if you’re ready to work with a trusted, proven, and experienced ad agency that can truly meet your company’s needs, look no further. Get in touch with NEWMEDIA today. Send us a message at [email protected] and let’s talk about how we can work together.
Interested?
NEWMEDIA has over a quarter of a century of experience in online marketing and we’ve helped our clients generate a combined total of $3.6 billion in revenue, predominantly through the power of our content. We’re ready to do the same for you. Get in touch to discover how we use content to scale brands.