Search engine optimization SEO in Las Vegas.

Reading about the most efficient marketing agencies today, you’ll encounter one term over and over again: search engine optimization (SEO). Obviously, it’s a crucial aspect of every marketing agency worth its salt.

But what makes SEO so important?

The answer lies in two undeniable facts:

First, digital marketing is dominating practically all industries. This chart from Statista shows the prevalence of digital marketing spending compared to traditional advertising methods:

Second, organic search provides 53% or more of website traffic. In other words, organic results are more likely to generate leads than paid ads, social media marketing, or any other source.

The latter point is confirmed in a study by BrightEdge. Unsurprisingly, Google drives the vast majority of the mentioned traffic.

Check out the following graphic for a straightforward visualization of the market share enjoyed by the search engine giant:

This is where SEO comes into play.

Ask any SEO expert, and they’ll tell you that organic search results are a top priority of their efforts. This fact applies to global and local markets.

In other words, if you’re looking to boost conversions for your company in Las Vegas, you’ll need a Las Vegas SEO company. And you can find just that with NEWMEDIA.

Our agency provides industry-leading Las Vegas SEO services to increase your online presence and skyrocket lead generation. Before we get into what NEWMEDIA can do as your Las Vegas SEO company, let’s look at some essential facts about search engine optimization.

Professional SEO companies utilize several methods to maximize their results. Since many similar techniques are used globally and locally, Las Vegas SEO companies will operate along the same guidelines.

In a nutshell, basic SEO tools include keyword and competitor research, content marketing (with related strategies), and on-site SEO.

Keywords are specific terms or phrases that people commonly use when searching for something online. These terms are the backbone of SEO, especially in terms of content creation and marketing.

Suppose you want to advertise your Las Vegas business through a blog page. In that case, you should insert appropriate keywords into your copy to make it appear more often in related searches.

Once the initial research is done, it’s time for probably the most important aspect of SEO: content creation.

When producing content for digital marketing, your Las Vegas SEO experts will follow the previously established groundwork. This means inserting relevant keywords and orientation the content strategy according to successful practices.

Furthermore, the content should be concise and tailored to a specific audience. If these two requirements aren’t met, your internet marketing goals will be much harder to achieve.

It’s worth mentioning that, although optimized content helps with search engines, SEO alone won’t be enough to attract clients. For that, you’ll also need quality content that addresses your customer’s specific needs.

According to Semrush, a similar percentage of businesses pay attention to the frequency of content publishing as to content quality.

To drive the point of content strategy home, look at this graph showing how much this marketing aspect can improve lead generation:

Local or national, SEO becomes more efficient with particular technical details added to your site. These elements include sitemaps, tags, headlines, URLs, and anchor links.

A sitemap serves two purposes. First, it makes navigation easier for site visitors. Second, it presents your pages to search engines comprehensively. Tags and headlines serve a similar purpose.

URLs also play a role in good SEO, which is why top Las Vegas SEO companies will always include meaningful phrases in the page address.

SEO provides more traffic, which makes companies more visible and strengthens their online presence. Essentially, the more visitors your site gets, the better your chances for conversion are.

Unlike pay-per-click campaigns, SEO provides long-term results. While PPC is efficient, its benefits will stop as soon as clients stop paying for it. On the other hand, SEO has a lasting impact.

Optimized content is built largely around the needs of your clients. In other words, it’s created for your audience exclusively. Such content appeals more to customers and provides a better overall experience.