Organize My Drawer


The Brief takes drawer organization to the next level. Just about everybody has a junk drawer in their kitchen and those who do, know the struggle of locating items. has developed a patent-pending methodology that binds laser-cut pieces of material to create a user-designed drawer organizer. However, they needed a solution that would provide users a way to easily create and manage drawer designs, and feed a backend CAD instructions document that would be used to create the physical product while reducing the amount of manual labor required for each drawer. They needed a full-service Denver web designer and developer to solve the problem. With NEWMEDIA’s help, now has a flexible, Drupal-powered CMS, combined with a heavy Javascript front-end and a little magic on the backend that allows customers to easily and accurately create their drawer organizers.


Project Description

The process to achieve goals began with a thorough round of strategy consulting, detailed discovery, and a technical scope definition that defined milestones and success factors. Next, the NEWMEDIA team went to work. In-house designers and UI developers put together wireframes, site designs, and ideas to make a user-friendly custom website design interface that would drive drawer organizer design while being usable by a wide range of tech-savvy to tech-handicap users. At the same time, NEWMEDIA’s expert web development team developed a functional front-end prototype that would ultimately be the foundation of the design interface and allowed to test ideas and confirm the behavior in a more cost-effective way.

As the designs and prototype came together, site development began. The NEWMEDIA development team built out the foundation of the site in Drupal, which included e-commerce development, customer management, order tracking, accounting functions, and more. The prototype design tool was ported into Drupal, taking advantage of Drupal’s powerful and dynamic integration abilities. And finally, the custom tools and features were fully integrated into commerce, user management, and other important pieces of the site.

Client Background & Challenges is a start-up company that fills a huge niche in the drawer organizer market with an affordable, quality product. While other available options consist of either cheap, design-restricted products or over-priced products commonly built by a woodworker, uses state-of-the-art materials and cutting tools to build custom drawer organizers that can be used for anything such as the silverware drawer, toolbox organization, that infamous junk drawer mentioned earlier, and endless other uses.

The biggest challenge for was manually creating the drawer designs and cutout templates in a CAD program. This process proved to be very time-consuming and inefficient. The market strategy required a more efficient way to get from a customer’s custom-designed drawer organizer to a shippable product, all while ensuring accuracy; however, the manual process did not allow to be competitive. The deliverable of this project would take a great idea and fantastic product to the next stage by making it easy to use and significantly cutting the required resources to construct the products.

Development of the application presented a unique set of challenges in UI development, complex algorithms, and ultimately creating a tangible product with accuracy and efficiency.

Challenge Details

Allow users to design their own drawer. needed a front-end solution that would allow users to build a drawer organizer that meets their own specifications and needs. The user should be able to select the length, width, and height of the drawer organizer and place any number of inner walls. The solution also required validation to ensure the user has designed a buildable organizer that does not violate limits set by the site admin, a coordinate system used to save designs in a data format, and two-dimensional traces with 0.001-inch resolution. This required a significant amount of Javascript.

Expose variables to admin. The admin must be able to change variables, such as the maximum length of a drawer and price per square inch of material. Variables must be organized, accessible, and easily manageable. Changing some variables, like those that impact existing designs or prices, could make existing products invalid or incorrectly priced.

Prepare cutting template from design. Once the drawer design is finalized and purchased, NEWMEDIA needed to prepare a two-dimensional layout of all the pieces required to make the organizer. Accuracy, spacing between intersecting pieces, and usability with the cutting tool were of great importance. A sturdy product required sturdy intersections and accurate cutouts built into a dynamic solution.

Position cutouts on the material. The organizer pieces in the two-dimensional layout needed to be positioned efficiently to use the least amount of material possible to cut costs on wasted material.

Accuracy is Important. None of this would work unless the end product perfectly matched the customer’s specifications, fit together snugly, and required little to no manual adjustment from start to finish. “Pixel perfect” is a term often used in the industry, but the accuracy required in this project went well beyond a pixel and often could not be measured with the naked eye alone.

Approach to the Challenges

The challenges involved required many moving parts to work together, maintaining a great deal of accuracy and flexibility, while also remaining user-friendly. The NEWMEDIA team started with a prototype of the front-end solution, where users would design, save, share, and purchase their organizers. Templates, layout algorithms, admin variables, and other elements required to complete the product followed; each one requiring testing, edits, and interaction with the previous piece.

Solution Details

Allow users to design their own drawer. NEWMEDIA designed and built a complex, interactive website design tool that allows users to easily create the organizer they need. The tool allows those who are less tech-savvy to create their organizers while offering advanced users a level of customization they need and want.

Expose variables to admin. Custom admin pages were created for to better manage the many variables, text, warnings, limitations, and configurations required throughout the organizer creation process. Upon review by the client, admin forms were organized, relabeled, and given descriptions to help the client with the long-term management of the site.

Prepare cutting template from design. This task was particularly challenging and needed to be very customizable. NEWMEDIA created an algorithm that broke down the design into pieces that would be cut out to create the final three-dimensional product. Using variables supplied by the site admin, the drawer specs, and organize-size logic, the algorithm determines how each piece (the floor, inner walls, and outer walls) will lock together to create a sturdy product.
Position cutouts on the material. The solution for efficiency was a 2-D bin packing algorithm and NEWMEDIA developed a custom algorithm to answer this challenge. While there are many examples online, NEWMEDIA took the solution a few steps further with a three-point scoring system to help determine the best position solution, size reordering, and a last bin shrink solution that significantly reduces the amount of material used.

Accuracy is Important. NEWMEDIA was responsible for the accuracy from design to the template and the approach to this challenge, was testing, measuring, testing, measuring, and more testing. NEWMEDIA measured digital and physical results and ensured they were accurate beyond what was visible to the naked eye.

In short, NEWMEDIA created a custom design commerce site with a user-friendly, but complex, design tool used to efficiently manufacture a physical product. can now build its product with a fraction of the labor hours needed before the site was built and launched, making its business plan a reality.

Benefits & Takeaways
At the end of the website development project, obtained a solid, reliable product, cut costs, increased exposure to the market, and filled a niche in the market

NEWMEDIA enjoyed the rare opportunity to build something that contributes to the creation of a physical product. The project presented interesting and complex mathematical challenges that intrigued and inspired those who worked on it.

One big takeaway falls into the chicken or the egg category. The original prototype was built outside of Drupal with the assumption that this would reduce development time and get the project up and running faster. While the prototype probably was built faster than it would have been in Drupal, the challenges of getting it into a Drupal form afterward eliminated any traction gained in the prototype development. However, being able to show the client a working prototype with a short turnaround, largely due to building it separately, helped with discovery, finalized scoping, and client confidence in the process. Going forward, NEWMEDIA will take the lessons learned on this project to carefully consider the pros and cons of building a prototype in the CMS from the beginning versus prototype-focused development.

Have a custom web design and development project you need help with? Contact the NEWMEDIA team of Denver website experts today.

Team Members

  • Brandon Williams – Project Lead/Back-End Dev/JavaScript Dev
  • Rick Manelius – Project Architect
  • Johannah Hoffman – Project Manager
  • Ryan Blyth – Front-End Dev
  • Brandt Reed – UI/UX Lead
  • Ryan McVeigh – JavaScript Developer


Related Case Studies


University of Colorado IEC

Let's Create

Something Great


Plan a project!

Our team is highly motivated and inventive thinkers and tinkerers — designers, developers, engineers & more.