The Brief

Amtrak employs more than 20,000 people and operates passenger service on 21,200 miles (34,000 km) of the track. With more than 300 trains each day – at speeds up to 150 mph (240 km/h) connecting more than 500 destinations in 46 U.S. states and three Canadian provinces, Amtrak served 30.2 million passengers and had $2.7 billion in revenue in 2011.


Project Description

The Amtrak Acela offers hourly service downtown to downtown during peak morning and afternoon rush hours between New York, Washington, DC, Baltimore, Philadelphia, and other intermediate cities, as well as many convenient round-trips between New York and Boston. To ensure their passengers remain connected while traveling, Amtrak Acela trains offer AmtrakConnect Wi-Fi – the Official Wi-Fi Network of Amtrak.

To help make it happen, Amtrak partnered with NEWMEDIA, whose proprietary ad server model hosts, serves, and tracks all Acela AmtrakConnect Wi-Fi advertising, wirelessly, in real-time. Despite their location in New York, Amtrak utilized NEWMEDIA’s Denver-based web development experts to architect, build, and manage the server infrastructure 24/7, and our system has reliably supported up to 25,000,000 hit requests per month while ensuring a seamless and transparent experience for Amtrak Acela passengers on a daily basis, all year long.


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