Web design in Cleveland.

A staggering 75% of your customers make a snap judgment on your company’s credibility based on the first impression they get about your website design. In other words, they take one look. That look lasts for about a second, and if they don’t like what they see, they go to the automatic assumption that your business isn’t professional.

The reason – you’re not showing them something that looks professional on your site.

It’s judging a book by its cover, and it’s something that we all do. For instance, if you’ve ever held a job interview with somebody who turned up looking scruffy, you know the first impression you had – this isn’t the person for the job.

Your website’s visitors draw the same conclusion if your web design isn’t up to standard.

“Why do I need a digital marketing agency to build a website for me? I can use one of the off-the-shelf website builders to get something up and reach that majority of clients who look for me on the web!”

You can… But it doesn’t work as well as you might think. The problem with “off-the-shelf” website-building tools is in the name – they’re off the shelf. That means they have a limited number of functions and only a handful of templates for you to use.

You can’t create a site that properly communicates what your business does if you’re hampered every step of the way by designs and tools that don’t align with your branding. There’s nothing templated about what NEWMEDIA does. When you get a web design from us, you can trust that it’s a design that no other Cleveland business has.

Three-quarters of people (75%) say that they recognize brands based on their logos. And given that brand recognition is something that every Cleveland business strives for, the message is simple – an unmemorable logo means people are less likely to recognize your brand.

NEWMEDIA’s web design wizards transfer their skills over to the logo side of your branding strategy with this service. Add that to graphic design (for online and print media), and we can handle the little things that make big impressions on the people who land on your website.

Web design and website development are two sides of the same coin.

On the design side, you have a team of graphic and user-experience wizards building a site that looks and feels great to your visitors. But if that design doesn’t have the proper coding and functionality, it’s basically an online business card that leaves people feeling frustrated because they can’t do anything. Web developers make your site functional. Navigation links, clean coding, and database creation all fall under the web developer’s remit, along with any software development related to your site. NEWMEDIA can handle it all!

The most stunning website design in the world won’t mean a thing if nobody is around to see it. Think of a Ferrari without an engine – it’ll just sit in your garage because you can’t get it out to show the rest of the world!

Digital marketing services are what you use to take a great-looking website and turn it into the lead-generating machine you need it to be for your business. And it works, too, as these stats from First Page Sage demonstrate:

No matter where you look, you see spectacular ROI. Search engine optimization returns almost 750% on your investment. Great keyword research and quality content are key there. Social media works wonders, too – over 200% return on influencer marketing and about 220% on organic LinkedIn marketing.

Think of it like this – you use phonebooks, flyers, and billboards to promote a brick-and-mortar store. If your new website is that store, digital marketing is the 21st-century way of advertising it so you get the digital “footfall” that creates sales.