Digital marketing in Washington DC.

Modern companies rely heavily on online traffic to achieve their sales goals. More people shop online every year in a trend that doesn’t show signs of slowing down. The following chart from Oberlo (sourced from eMarketer) illustrates the point:

According to projections, the number of online shoppers will keep rising in the following years. However, this statistic isn’t the only one relevant to internet sales. As Brightedge Research reports, a whopping 76% of traffic comes from online searches.

In other words, a business needs to appear high on search engine results pages to attract as many new customers as possible. Simply put, online visibility translates directly into sales.

What do these statistics mean for your Washington, DC, business?

The lesson is relatively straightforward: You need to develop proper digital strategies that will put your company in the spotlight. However, coming up with successful digital marketing campaigns is very challenging for business owners or managers on their own.

There are numerous moving parts that a single marketing manager can’t juggle alone.

Imagine having to handle your site’s WordPress development, web design, and social media marketing at the same time. Then add marketing techniques like pay-per-click and SEO on top of all that.

Each of those tasks would require a marketing manager as a single person would quickly get overwhelmed.

Furthermore, local businesses need a localized approach. If you’re running a company in Washington, DC, you want to work with someone who understands the area and its market.

That’s why you’ll need help from a Washington, DC, digital marketing firm. We’ll explain why NEWMEDIA is the ideal choice for your digital marketing needs. But first, let’s see what a digital marketing company does and how your business can benefit from a full-service agency.

Digital marketing agencies provide many services geared towards promoting your business online. Some of the most important aspects of digital marketing services include the following:

• Digital strategy development
• Search engine optimization (SEO services)
• Pay-per-click (PPC) advertising
• Content marketing
• Branding services
• Web design and web development
• Social media marketing
• Graphic design
• Email marketing

Search engine optimization is largely a function of content marketing. This aspect of digital marketing involves content production, web design, and elements of web development.

When it comes to content, keyword research will be essential for search engine optimization. Relevant keywords should be included throughout your web copy to increase your rating on the search engine results page (SERP).

Local search engine optimization may be one of the most important aspects of your digital strategy. As Brightlocal reports, this type of SEO service is the second largest channel for attracting customers, right after word of mouth:

In terms of web design and web development, sites with images, videos, backlinks, and other details have a better chance of rating high with search engines. Professional digital marketing companies never forget about these aspects of search engine optimization.

Content marketing is among the most widespread techniques used to promote businesses online. As mentioned when talking about SEO, this digital marketing aspect involves more than crafty keyword use.

Digital marketing agencies need to come up with regular, fresh content creation ideas to produce well-written copies that attract potential customers and keep them on the website. Content marketing is primarily about producing relevant and engaging articles and blog posts. If done right, it will boost engagement and help in conversion rate optimization.

Moreover, the content needs to be natural and authentic. Besides being there to draw in new potential clients, your content has another vital purpose: creating (and retaining) loyal customers.

Quality content can drive conversions and elevate your brand to the status of a household name. However, your copies should also add value and provide interesting information. The same applies to other content types like video, audio, and graphical content.

After all, dull content is a sure way to get your website visitors to bounce, and that’s definitely not the result you want.

A marketing agency can produce different types of engaging content, including:

• Web pages
• Infographics
• Podcasts
• Paid ad copies
• Social media posts
• Blogs
• Video scripts

Creating a strong brand identity is a vital marketing strategy for your Washington, D.C., digital marketing company. This aspect involves many facets of your communication with potential customers.

Building a solid brand means nailing your design and messaging. However, it also includes raising brand awareness and maintaining a spotless reputation. In that regard, public relations are paramount, which is why top digital marketing agencies always offer specific services for reputation control.

It should come as no surprise that building a brand is a complex task. The process includes coming up with a logo and a tagline – the obvious elements that we notice first. Yet, those are mere basics.

A marketing firm also needs to come up with imagery and graphical elements that differ from the official logo but carry on the brand’s theme. A similar principle extends to colors. Established brands rely on persistent color schemes to stay recognizable even when their logos aren’t prominent.

Social media marketing has been a relevant market factor for years. With advanced tools and analytics, as well as the abundance of customer data, social media presents an excellent opportunity to showcase your products and services.

A quality digital marketing agency in Washington, DC, should be able to set up a social media presence for your business using all of the available tools. This may include aspects of content marketing, media planning, and public relations.

Acting as your own social media marketing project manager will likely be overwhelming. Yet, professional digital marketing companies should have no issues handling this complex task.

Social media can have a massive impact on brand recognition. According to statistics from Sprout Social, more than half of customers become aware of a particular brand through their favorite platform:

Hiring a marketing agency in Washington, DC, comes with numerous benefits. One of the biggest advantages is certainly that digital marketing agencies represent a cost-effective solution.

Agencies provide various services to a client, saving them time and money, especially in the long run. A single agency can take care of social media marketing, email marketing, web design, media planning, public relations, and more.

Compared to in-house solutions, hiring an agency will be more affordable. It will also provide reliable results without going through the extra expense of training employees for marketing tasks.

On a similar note, it’s much better to find agencies in Washington, DC, that provide a complete service. Having all the marketing efforts coordinated by the same organization will prevent miscommunication and streamline the marketing processes.

Furthermore, professional agencies in Washington, DC, can improve marketing efforts in the local market. Local services are essential for reaching customers, generating leads, and converting them into clients efficiently.

A Washington, DC, digital marketing agency will also possess a crucial trait: expertise. Professional agencies in Washington, DC, have the know-how to provide premium marketing services.

Competitor research is critical if you want to create a profound market impact. There’s plenty to learn from analyzing the strategies of other businesses in your space and learning what works and what doesn’t.

Sometimes, you’ll find excellent methods to emulate. In other cases, you’ll understand what to avoid when tackling your audience. Either way, monitoring your competitors and their activities will help you get on the right path, and your Washington, DC, agency will help you do just that.

Affiliate marketing is another aspect where the agency can be helpful. Affiliate marketing is a potent tool if used correctly. However, identifying the right opportunities for this marketing method isn’t always easy.

Professional digital marketing agencies excel in locating such opportunities and connecting local businesses that can help one another.

Besides taking the brunt of the marketing work on itself, the Washington, DC, agency of your choice will also utilize a slew of automated solutions to make processes even easier.

With proper automation, you won’t need to worry about whether particular marketing tasks are getting done. In other words, sending emails, managing client data, and analyzing your site performance won’t require daily busy work. Those jobs, along with many others, can be automated.

Finally, your Washington, DC, digital marketing experts will have a pivotal role in critical moments for your business. For instance, organizing an event or launching a new product will require additional effort that common marketing practices might not cover.

But with professionals by your side, all such activities will be handled without a hitch.

When everything is considered, hiring a Washington, DC, agency will pay off in numerous ways. Yet, if you want the best results possible, you can’t go with just any agency in the Washington, DC, area.

You’ll need the best of the best, and NEWMEDIA is just that. Let’s look at what makes our marketing agency an ideal choice.